April 8, 2020
New York, NY

A look behind, a look ahead: What do the roaring ‘20s hold for the automotive industry?

The last decade has brought a whirlwind of change for the automotive industry. In 2010, all-electric cars with ranges of over 200 miles seemed impossible. The idea of autonomous cars felt like something out of a sci-fi movie. Now, as we begin a new decade, technology is making both of those dreams a reality. There has also ben a dramatic shift in the way consumers shop and buy cars. As we get started on this century’s “roaring ‘20s,” trends to watch include even further gains in vehicle technology and the changing consumer base with completely new and revolutionary attitudes toward driving and vehicles.  

For automotive industry marketers, engaging and converting consumers in today's dynamic media environment is the order of the day, and at our 8th installment of this Marketing: Automotive conference, marketers and Advertising agency buyers and strategists will gather as part of the New York Auto Show to discuss these and other related topics for an information-packed day at the Javits Center.

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Agenda

Wednesday, 04/08

8:00 AM
Registration & Check-In
8:15 AM
Sponsor Breakfast Presentation
9:00 AM
Opening Remarks
MCS
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
Lisa Singer, Event Editorial Manager, MediaPost 
9:15 AM
Keynote: Hyundai Reimagines Buying Experience For The New Decade
Hyundai Motor America believes everyone deserves better. From the way the automaker designs and builds cars to the way Hyundai treats the people who drive them, making things better is at the heart of everything the automaker does. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—a promise to create a better experience for customers.
Keynote
Angela Zepeda, Chief Marketing Officer, Hyundai Motor America 
9:45 AM
Keynote Interview: Jaguar Land Rover — Marketing Luxury To Younger Consumers
Jaguar Land Rover’s recent marketing efforts is finding great success connecting with conquest audiences through active lifestyle/music events like 4XFar. A new partnership with John Mayer is also attracting attention from younger affluents. How does a venerable brand reinvent itself for the 2020s?
Interviewee
Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America 
Interviewer
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
10:15 AM
Sponsor Spotlight & Coffee Break
10:45 AM
Panel Discussion: Automakers Embrace Sports Partnerships
Besides NASCAR, Formula One and now Formula-E racing, automakers have found great value in aligning their messages with sports franchises and sponsoring high profile sports events. What are some of the pluses and minuses of such deals and how do you make it unique to your particular brand?
11:15 AM
Case Study
11:45 AM
Marketer of the Year Trophy Presentation and Interview
Joy Falotico has helped transform Ford Motor Co.’s Lincoln luxury division into a brand worthy of going head-to-head with the likes of BMW, Mercedes-Benz, Jaguar Land Rover and others. Clearly, consumers are responding to the repositioning. Lincoln sales were up a notable 8.3% in 2019, while sales at most other luxury brands were level with 2018 or declined.
Interviewee
Joy Falotico, Chief Marketing Officer and President, Lincoln Motor Company at Ford Motor Company 
Interviewer
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
12:15 PM
Lunch
12:30 PM
Sponsor Luncheon Presentation
1:00 PM
Panel Discussion
2:00 PM
Keynote: The Future of Luxury
Imagine a future in which your car monitors your heartbeat and calls for help if there is cause for concern. Or, you can take a business call while your passenger keeps up the carpool karaoke because you can raise and lower a sound barrier at will. Not long ago, electric lighting was considered a luxury. For that matter, so were mobile phones. But, notions of luxury often change with technological advancements and cultural shifts. With the start of the new decade, Lexus is sharing key findings from its most recent research on the future of luxury; specifically, what will the luxury “must have” requirements be 10 years into the future? Lexus is imagining the future of luxury, and asked consumers to do the same.
Keynote
Lisa Materazzo, Vice President, Lexus Marketing 
2:30 PM
Sponsor Spotlight & Coffee Break
3:00 PM
Panel Discussion
3:30 PM
Case Study
4:00 PM
Cocktail Reception and Marketing: Automotive Awards

Featured Speakers

Joy Falotico

Lincoln Motor Company at Ford Motor Company
Chief Marketing Officer and President

Tanya Gazdik

MediaPost
Senior Editor, Automotive

Lisa Materazzo

Lexus Marketing
Vice President

Kim McCullough

Jaguar Land Rover North America
Vice President of Marketing

Lisa Singer

MediaPost
Event Editorial Manager

Angela Zepeda

Hyundai Motor America
Chief Marketing Officer

What people are saying about this event

Venue

Javits Center, New York City
655 W 34th St
Room 1E08-09 (2 escalators down from the main entrance level)
New York, New York, 10001

Located in Hell’s Kitchen, Manhattan, Jacob K. Javits Convention Center boasts a total area space of 1,800,000 square feet and has 840,000 square feet of total exhibit space. It is one of the busiest convention centers in the United States. Javits Center hosts events such as the New York International Auto Show and New York Comic Con. In the city that never sleeps, the Javits Center is the nexus of American pop culture, where some of the most iconic brands have unveiled their latest ideas and creations. It's where deals are made, products are launched and heroes are born.


  
 

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