Tuesday, 08/11
- MCS
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
With the rapid pace of change in consumer habits due to the COVID-19 pandemic, social injustice and economic volatility, Lexus has worked across teams to adapt their marketing strategy for the moment. Lisa Materazzo, VP of Lexus marketing, will talk about what this looks like for each aspect of consumer marketing such as, experiential, digital, and media. Learn how a leader in luxury continues to treat guests to an “in home” experience in a new age of social distancing.
- Interviewee
- Lisa Materazzo, Vice President, Lexus Marketing
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
Join Honda’s Head of Social Media, Jessica Fini, to discuss the role of influencers in Honda’s social marketing and explore how the brand’s campaigns have evolved in a changing media environment. Honda’s “Kitchen Derby” activation, featuring influencers photographing Honda Hot Wheels vehicles in their homes, garnered more than 500,000 Instagram impressions.
- Presenter
- Jessica Fini, Manager, Social Media, American Honda Motor Co., Inc.
For a fifth year, MediaPost is naming its picks for top automotive marketers and agencies. There was a large array of choices, and a panel of industry observers, experts and marketers had the arduous task of finding the best of the bunch.
The program includes Q&As with Barney Goldberg, Innocean USA Executive Creative Director, accepting the award for Agency of the Year (traditional) and Zack Roif, Associate Creative Director, R/GA and Chloe Saintilan, Senior Copywriter, R/GA, accepting the award for Agency of the Year (digital).
- IntervieweeS
- Barney Goldberg, Creative Director, INNOCEAN USA
- Zack Roif, Associate Creative Director, R/GA
- Chloe Saintilan, Senior Copywriter, R/GA
- InterviewerS
- Larissa Faw, Reporter, MediaPost Agency Daily @larissafaw
- Scotty Reiss, Founder, A Girl's Guide To Cars
Joy Falotico has helped transform Ford Motor Co.’s Lincoln luxury division into a brand worthy of going head-to-head with the likes of BMW, Mercedes-Benz, Jaguar Land Rover and others. Clearly, consumers are responding to the repositioning. Lincoln sales were up a notable 8.3% in 2019, while sales at most other luxury brands were level with 2018 or declined.
- Interviewee
- Joy Falotico, Chief Marketing Officer and President, Lincoln Motor Company at Ford Motor Company
- Interviewer
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
Wednesday, 08/12
The COVID-19 pandemic created an immediate impact on the automotive industry. For a marketing department this meant quickly launching new programs to help customers, dealers, employees and the community, and changing plans that had been in place for months. As the pandemic approaches its sixth month, what does that mean going forward? What changes will have lasting affect and what will automotive marketing look like for the rest of the year? Hear from Hyundai Motor America’s chief marketing officer, Angela Zepeda, on Hyundai’s response to the crisis and how it plans to get back to business in a year like we’ve never seen before.
- Keynote
- Angela Zepeda, Chief Marketing Officer, Hyundai Motor America
Audi has partnered with Major League Soccer since 2015. As the Official Automotive Partner, the brand creates MLS-themed advertising which air during nationally televised games. The case study will detail how both parties have benefited and highlight some key activations. It will also explore how sports sponsorships like this one have been affected by COVID-19.
- PresenterS
- Shawna Burtscher, Head of Experiential Marketing, Audi
- Sana Shuaib, Vice President, Partnership Marketing, Major League Soccer
How do you allocate, plan, create when you have no visibility of where the economy, consumers, safety will be in the next quarter or year. And yet planning must be done. Let’s discuss how auto marketers are negotiating with media, creating contingency plans, rethinking launches…and more. Webcams and Mics ON. Recording and reporting OFF. Discuss among yourselves!
- Featuring
- Jeff Johnson, SVP, Regional Strategy, Canvas Worldwide
- Marceline Pérez, Associate Director Integrated Marketing and Digital Innovation, Cadillac