MediaPost - Marketing: Automotive

Wednesday, April 5 -

Sponsor Spotlight Presentation

Presenter: Michael Aragon, VP, Sales and Account Management, AdMedia

Michael Aragon is a digital advertising leader with 18 years of ad tech sales, operational, and leadership experience. For over a decade, Mike has worked with major Automotive OEMs across tiers, as well as prominent industry editorial publications and portals. He is currently the VP of Sales and Partnerships at AdMedia and previously worked in various roles at Overture and Yahoo. Mike has spoken at the UCLA Anderson School of Business as well as several industry conferences and trade shows. He has also contributed to industry non-profit organizations including SEMPO, DAA, Think LA, Network After Work, and Smart Young Professionals.

Objects in Mirror are Sure to Disappear:
A look at Q1 industry shifts, anticipated category trends for the remainder of the year, and how nascent, contemporary, and Incremental ad solutions can provide significant value for Automotive digital performance marketers.

Wednesday, April 5 -

Sponsor Spotlight Presentation

Presenter: Adam Moylan, Director, Automotive Ad Sales, Samsung Ads

Adam Moylan leads the automotive vertical nationally for Samsung Ads. Working with automotive marketers across T1, T2, and T3 lines of business, Adam leverages Samsung Ads’ Smart TV insights to reach consumers where they consume their favorite content across OTT, mobile, and desktop devices. With more than 15 years of sales, business development and project management experience, Adam is a leader in the digital marketing landscape. Prior to joining Samsung Ads, he held positions at Microsoft and Visible Measures Corp, where he developed custom advertiser solutions and informed agencies and brands on best practices for branded content and maximizing viewership.

Precision Marketing at Scale: Driving ROI with Audience Solutions:
For automotive marketers in today's TV and auto landscape, maximizing reach and efficiency at every stage of the campaign journey is essential. To generate a meaningful return on investment, advertisers must leverage advanced audience segments and solutions to reach their target viewers at scale. How can automotive brands tap into Samsung’s direct access to data and consumers to uncover and activate on rich audience insights? Samsung Ads shares tactics that can make your media campaigns smarter and more effective in driving tangible business results.

Wednesday, April 5 -

Sponsor Lunch Presentation

Presenter: Stephanie Brinley, Associate Director, AutoIntelligence, S&P Global Mobility

Stephanie Brinley is a principal automotive analyst, covering North and South America for the Auto Intelligence service at S&P Global Mobility.

Stephanie is responsible for content development for AutoIntelligence, a S&P Global Mobility service providing daily analysis of news, events, interviews, and product introduction summaries as well as special research reports and company profiles. She provides context around and analysis of industry developments for worldwide subscribers. She also supports a range of S&P Global Mobility automotive industry initiatives through collaborative projects and presentations for internal and external audiences and serves as a resource for media covering the auto industry. She joined the AutoIntelligence team in summer 2013 with more than twenty years of experience in the automotive sector.

Stephanie holds a Bachelor of Arts in Public Relations and Marketing from Eastern Michigan University, US, and an MBA in Integrative Management from Michigan State University's Eli Broad College of Business, US.

Presenter: Adam Lobelson, Executive Director, Polk Automotive Solutions, S&P Global Mobility

Adam Lobelson is Executive Director for Polk Automotive Solutions from S&P Global Mobility. In this role, he leads the activation sales team helping OEMs and agencies connect with the right audiences and make smarter data-driven marketing decisions through tech, media channels and platforms.

Before joining S&P Global Mobility, Adam led customer-centric sales teams at Oracle Data Cloud. Prior to his work with ODC he launched the Midwest office for Grapeshot, a leading provider of contextual intelligence, and built the organization's "franchise" model for expansion.

Adam received a Finance degree from Tulane University.

Data Stories: How inventory and EV transition are impacting recovery:
The Polk Automotive Solutions team will discuss the state of industry recovery and transition, including the latest on rising inventory and loyalty numbers, EV adoption trends, and the new vehicles vying for customer attention.

Sponsor Presentations