April 5, 2023
New York, NY - Javits Center

Event Sponsors


Wednesday, 04/05

8:45 AM
8:45 AM ET
Registration & Check-In
9:15 AM
9:15 AM ET
Breakfast & Coffee Service available
9:40 AM
9:40 AM ET
Opening Remarks
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
Sarah Mahoney, Senior Reporter, Marketing Daily, MediaPost 
9:55 AM
9:55 AM ET
Sponsor Spotlight Presentation
10:15 AM
10:15 AM ET
Fireside Chat: Nissan Extends HBCU Relationship Beyond Sponsorship

Nissan’s approach to DEI efforts goes way beyond lip service. The automaker has expanded its relationship with Historically Black Colleges and Universities into its long-standing Heisman House effort as well as other initiatives.

Yetunde Faparusi, Director, Brand, Marketing & Performance Strategy, Nissan North America 
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
10:45 AM
10:45 AM ET
Sponsor Spotlight Presentation
11:00 AM
11:00 AM ET
Coffee Break/Networking
11:15 AM
11:15 AM ET
Keynote Interview: How Hyundai Stays Relevant

Fabian believe that innovation is synonymous with evolution. “We owe it to our customers to continuously improve upon the experiences throughout their entire customer journey,” she says. “Same goes for the way we communicate this to our customers. With the sheer volume of messages hitting any given person in one day, brands not only need to ensure they are relevant and relatable but importantly that they are adding value to the lives of their customers.”

Kate Fabian, Director, Marketing Communications, Hyundai Motor America 
Sarah Mahoney, Senior Reporter, Marketing Daily, MediaPost 
11:45 AM
11:45 AM ET
12:00 PM
12:00 PM ET
Sponsor Lunch Presentation
12:30 PM
12:30 PM ET
Panel Discussion: Multicultural As The New General Marketing in Automotive
There are few categories that have faced more cultural disruption than automotive. From the emergence of women as the primary decision maker to multicultural consumers becoming the new general market, OEMs are fast having to rethink the profile of their legacy consumers with electrification and mobility as tangential movements across the sector.Today you’ll hear from a panel of experts who have been defining the diversity initiatives for some of the top automakers long before multicultural marketing took center stage.
Todd Wasserman, Editor, Marketing Daily, MediaPost 
Greg Edwards, CEO, UniWorld Group (Ford, Lincoln) 
Eunique Jones Gibson, CEO, Culture Brands (Hyundai) 
Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson 
1:00 PM
1:00 PM ET
Case Study Q&A: How Subaru Makes Good On Its "Love" Promise

Subaru of America believes "Love Means Being More Than a Car Company." The Subaru Love Promise is the company's vision to show love and respect to all people at every interaction with Subaru. Together with its retailers, Subaru is dedicated to making the world a better place. 

Bridget Hanrahan, Associate Director, Marketing Operations, Subaru of America 
Sarah Mahoney, Senior Reporter, Marketing Daily, MediaPost 
1:30 PM
1:30 PM ET
Case Study: Automotive Community Comes Together To Save Dogs

A group of automotive influencers and journalists and several OEMs came together in December and drove 3,200 miles to save four beagles and to bring an outfitted rig to one lucky rescue as part of Operation Frodo. The story begins in 2018 when Miles partnered with Nissan to show how a pickup truck could be modified to serve as a rescue vehicle to save and transport animals after natural disasters. The truck was displayed at the SEMA show that year. That led to the founding of AnimalRescueRigs.com to encourage animal rescue. For Operation Frodo, Jeep and Subaru both lent vehicles to the project so the dogs could be transported safely to their adoptive and foster homes in Washington.

Harvey Briggs, Editor and Publisher, Rides and Drives 
Nik Miles, Auto Expert, Commentator, Producer, Anchor Reporter, Our Auto Expert 
2:15 PM
2:15 PM ET
Coffee Break/Networking
2:30 PM
2:30 PM ET
Q&A with MediaPost Automotive Agency of the Year: Saatchi & Saatchi

As the lead agency of record for Toyota, the creative powerhouse has been a partner of TMS since 1975. The agency has both adapted to and pushed their client over the years. Saatchi tackled the existential problems of 2022 with aplomb, sound strategy and creative excellence in everything they touched.

Al Reid, Managing Director, Saatchi & Saatchi 
Tom Scott, Executive Director, Media, Saatchi & Saatchi 
Todd Wasserman, Editor, Marketing Daily, MediaPost 
3:00 PM
3:00 PM ET
Keynote Interview: MediaPost’s Automotive Marketer of the Year

Its not business as usual at the Japanese-owned automotive giant. The company is taking customers into the electrified age with a realistic attitude and education-forward strategy. The brand takes a portfolio approach,offering a range of options including hybrid, plug-in hybrid, battery-electric and fuel-cell technology. Rather than spend time and money trying to sell one powertrain against another, Materazzo believes the automakers job is really more about how to educate consumers on how to choose which option is best for their wants and needs.

Lisa Materazzo, Group Vice President of Toyota Division Marketing, Toyota Motor North America 
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
3:30 PM
3:30 PM ET
Cocktail Party: Meet the Marketing Automotive Award Winners
4:30 PM
4:30 PM ET
NY Auto Show Floor Visit

Complimentary access with wrist-band (distributed to ALL at conclusion of Cocktail Party)


Javits Center, New York City
655 W 34th St (@ 11th Ave)
Room: 1E08 (2 escalators down from the main entrance level)
New York, New York, 10001

Located in Hell’s Kitchen, Manhattan, Jacob K. Javits Convention Center boasts a total area space of 1,800,000 square feet and has 840,000 square feet of total exhibit space. It is one of the busiest convention centers in the United States. Javits Center hosts events such as the New York International Auto Show and New York Comic Con. In the city that never sleeps, the Javits Center is the nexus of American pop culture, where some of the most iconic brands have unveiled their latest ideas and creations. It's where deals are made, products are launched and heroes are born.


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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.


For press inquiries, please contact Ken Fadner at ken@mediapost.com.


For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.