Overview

In the First Quarter of 2018, American adults spent more than 11 hours a day interacting with media, with Internet-connected media accounting for 57 percent of that total for 18-34-year-olds (read: Millennials). For automotive marketers in particular, these stats provide interesting food-for-thought, especially as they make plans for 2019 and beyond.

Why, because now that Millennials (Gen Y) have been fully assimilated into society as adults, marketers must now turn their attention to the incoming Digital Natives (Gen Z), who by some estimates already account for 25 percent of the U.S. population. These mobile/social-first consumers tend to be a fickle, advertising-averse bunch that generally prefers to rent rather than own anything. Traditional methods of advertising simply will not reach them, which could prove problematic for unprepared auto marketers, in particular.

With that in mind, welcome to the Post-Advertising Era. And welcome to MediaPost’s inaugural Marketing: Automotive Forum at the 2018 Automobility LA Conference at the Los Angeles Convention Center on Nov 27, where attendees can expect to learn:

  • Content Marketing strategies for OEMs in 2019 and beyond
  • How to engage Generations Y & Z on their terms
  • The Importance of “Experience” in the Attention Economy
  • The upside of Out-of-Home for OEMs