Tanya Gazdik, based in Detroit, has covered marketing and advertising for more than 15 years for MediaPost and Adweek. She previously worked at The (Toledo) Blade, Wards Auto and The Associated Press. She holds a JD specializing in animal law from Michigan State University (Go Green!).
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Opening Remarks
Date/Time: 1:15 PM
Q&A: Scout Motors Is Bringing Back An Icon
Date/Time: 1:30 PM
The Scout brand is now an American icon whose heritage is kept alive by a dedicated community of doers who continue to push their vehicles on the farm, in the wilderness, and on family outings. Scout Motors was formed to craft the next era of trucks and rugged SUVs rooted in the same tradition that made the original Scout vehicle an American icon. The company is revitalizing a legend and returning manufacturing to American shores. Initial production is targeted to begin at the Scout Motors Production Center near Columbia, South Carolina in 2027. Marketing is well underway and the excitement amongst consumers is palpable. Scout Motors’ Ryan Decker talks about the early stages of connection and why community is so important to the brand.
Fireside Chat: Kia America Continues Product Rollout
Date/Time: 4:45 PM
Kia America continues to keep its foot on the accelerator with another big vehicle debut at the Los Angeles Auto Show. MediaPost attendees will be among the first to hear about the vehicle from Kia America CMO VP of Marketing Russell Wager and how it fits into the company’s portfolio, which continues to focus on the ‘Opposites United’ design philosophy, blending nature and humanity for a modern and expressive appearance.