Tanya Gazdik, based in Detroit, has covered marketing and advertising for more than 15 years for MediaPost and Adweek. She previously worked at The (Toledo) Blade, Wards Auto and The Associated Press. She holds a JD specializing in animal law from Michigan State University (Go Green!).
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Opening Remarks
Date/Time: 9:40 AM
Fireside Chat: Volkswagen of America Celebrates 75th Anniversary
Date/Time: 10:15 AM
Volkswagen has a knack for producing advertising with both humanity and a slight wink. This year is no different, starting off with a bang with a Super Bowl Spot.
Keynote Interview: Mitsubishi Reaches Audiences Via YouTube, Amazon, Vehicle Configurator
Date/Time: 11:15 AM
Mitsubishi Motors North America recently launched a real-time cinematic configurator experience using the latest cloud streaming video game technology. Before that, the brand used both YouTube and Amazon as a platform for new vehicle reveals. The challenger brand is well known for its creativity and punching above its weight in best practices for reaching a younger generation of consumers and expanding brand awareness.
Keynote Interview: MediaPost’s Automotive Marketer of the Year
Date/Time: 2:30 PM
Kia America is on a roll, and while 2023 was great, 2024 promises to be even better. Wager takes us through some of the key moments of last year including the launch of the overwhelmingly successful Kia EV9. It’s not all about sales, the company has put a huge emphasis on giving back, including its heartwarming partnership with St. Jude Children’s Research Hospital. The ongoing "Accelerate the Good" program included a donation for each new eligible Kia vehicle sold, or leased, and delivered in the U.S. between Nov. 16, 2023 and Jan. 2, 2024.