
Jesse Horwitz
Hubble Contacts Co-CEO/FounderJesse Horwitz is co-founder and co-CEO at Hubble, one of America’s fastest growing direct-to-consumer e-commerce companies. Horwitz and co-founder Ben Cogan earned spots on Forbes’ “30 Under 30” list in 2016, and over the past year Hubble has extended its footprint around the world. Horwitz is also a co-Founder at Willow, an adult incontinence brand, and Mockingbird, a baby stroller brand, and is an advisor to Resolved CX, a customer service platform for direct-to-consumer companies.
Meet Jesse at:
Panel: Friction Over Price: Mapping the DTC Path to Purchase
Date/Time: 12:00 PM
The explosion in online CPG sales forces everyone to rethink the CPG path to purchase. The consideration-to-impulse-to-buy cycle is often compressed, so marketers need to learn how to make the process as frictionless as possible. A new set of bottom-funnel skills are needed. what are they? What can legacy brands learn from the new generation of DTC challenger brands? And how do any of this online consumer mapping aid innovation at real world retail?
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