It’s Financial Service’s turn in the ongoing digital disruption. Digital channels have already transformed how consumers interact with their banks, broker and insurance accounts. But a new wave of FinTech brands are now redefining all of these categories. From virtual banking and investing to P2P payment, new insurance models and the app-ification of all transactions – money just isn’t what it used to be, But one thing that hasn’t changed is that trust remains at the heart of FinServ branding and experiences.
MediaPost’s inaugural Marketing Financial Services event brings together marketers for both legacy and challenger brands that are solving for the challenges ahead.
For building trust in both new and old brands through digital channels
For finding the marketing opportunities within the great P2P payment disintermediation
For building experiences, not just sales pitches, in an app-based FinServ world
For authentic personalization across channels
For an InsurTech disruption that radically changes the insurer/insured relationship
For leveraging 1st and 3rd party data wisely and effectively
As the FinTech disruption escalates, it touches every marketer in financial services because the bedrock of its branding – trust – is being reshaped and relocated. The MediaPost Marketing Financial Services looks beyond the challenge towards workable solutions.
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