September 15 - 16, 2020
Virtual Event

Trust 2.0: Financial Relationship Building in the Digital Era

It’s Financial Service’s turn in the ongoing digital disruption. Digital channels have already transformed how consumers interact with their banks, broker and insurance accounts. But a new wave of FinTech brands are now redefining all of these categories. From virtual banking and investing to P2P payment, new insurance models and the app-ification of all transactions – money just isn’t what it used to be, But one thing that hasn’t changed is that trust remains at the heart of FinServ branding and experiences.

MediaPost’s inaugural Marketing Financial Services event brings together marketers for both legacy and challenger brands that are solving for the challenges ahead.

For building trust in both new and old brands through digital channels

For finding the marketing opportunities within the great P2P payment disintermediation

For building experiences, not just sales pitches, in an app-based FinServ world

For authentic personalization across channels

For an InsurTech disruption that radically changes the insurer/insured relationship

For leveraging 1st and 3rd party data wisely and effectively

As the FinTech disruption escalates, it touches every marketer in financial services because the bedrock of its branding – trust – is being reshaped and relocated. The MediaPost Marketing Financial Services looks beyond the challenge towards workable solutions.



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Tuesday, 09/15

12:30 PM ET
Opening Remarks
12:40 PM ET
1:00 PM ET
Sponsor Spotlight Presentation
1:10 PM ET
Case Study: Banking Appified: The Rise of a Brand
1:30 PM ET
Panel: Data-Driven Intimacy: The Personalization Challenge

Trust is built on relationships, but how can data driven, automated and digital worlds build authentic one-to-one marketing with financial services customers? We ask a range of new and old providers how they are jumping through the hoops of privacy, security, legal, data hygiene and automation and delivering on the personalization promise. How and where are the customers themselves raising the bar of expectations from their banking and investment institutions?

1:55 PM ET
Sponsor Spotlight Presentation
2:05 PM ET
Round Tables


We're working on finding the best speakers for this event. If you think you'd be a good fit, please submit a speaker proposal using the link below.

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at


For press inquiries, please contact Ken Fadner at


For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.