April 7, 2015
Washington, DC

Event Sponsors


Tuesday, 04/07

8:00 AM
8:00 AM ET
Registration Opens
8:00 AM
8:00 AM ET
Coffee and Continental Breakfast
9:00 AM
9:00 AM ET
Opening Remarks
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
9:15 AM ET
Follow the Money: Priorities, ROI and the Lessons of 2014

Data, targeting, profiling, the new wizardry of digital campaigning – all captured media attention in the campaign of 2014 – but did they capture votes in the end? We start our Marketing Politics 2015 conference by assessing where the money really flowed in and around digital channels in the last cycle. Did we see budgets significantly reapportioned, from TV, radio, canvasing, print? Where and how did digital prove its ROI? ...  as data supporting other media? as digital advertising? in social initiatives? What did the last cycle teach us about smart investment in digital througout the inevitable course corrections in a political campaign?

Kathryn Bachman, Washington Correspondent, MediaPost 
Tim Cameron, Chief Digital Strategist, National Republican Senatorial Committee 
Eli Kaplan, Founding Partner, Rising Tide Interactive 
Gavrie Kullman, Digital Director, Democratic Governors Association 
Shannon Lee, Director of Advertising, Precision Strategies 
Zachary Moffatt, Senior Advisor, Sen. Tim Scott, 2024 
10:00 AM
10:00 AM ET
Keynote: Elect Content in 2016
Since the 2008 cycle, data and technology have overshadowed and outpaced messaging. But the former Digital Director of NRCC, Gerrit Lansing, argues that content will be king again in 2016. Campaigns can’t just ”reach” the right person at the right time and place; they still need to persuade. In order to match message to voter, campaigns need to reorganize around content creation, not just targeting, in order to reinvent the culture of the campaign.
Gerrit Lansing, 2016, Chief Digital Officer, Republican National Committee 
10:30 AM
10:30 AM ET
Coffee Break
11:00 AM
11:00 AM ET
Keynote: Digital Persuasion -- What Politics Can Learn from Madison Avenue

From Mad Men to trading desks, much has been written and said about how campaigns leverage all the commercial tools. How much of that is really true ... and what are the trends? Where is it all going? How can you use the latest tools to make your campaigns break through (and would you even know if they did)? Hear from the President of Bully Pulpit Interactive, Andrew Bleeker, about the evolution of online advertising inside the Beltway and beyond.

Andrew Bleeker, Founder and President, Bully Pulpit Interactive 
11:30 AM
11:30 AM ET
The Data Wars of 2016: The New Art of Profiling

Matching voter rolls with online behaviors (even credit scores) has become de rigueur. Everyone is harvesting and appending as many data points as possible. But that alone is not a winning strategy. The secret is how and where you use that data and towards what goals. With limited resources and even less time, campaigns need to decide quickly which data are most important, which models will render the most bang for the buck ... whether in ranking segments, modeling voter patterns, targeting TV buys, directing email, canvasing or social campaigns. We ask data warriors how they are creating campaign disciplines to shape how, when and where to use the massive databases being built for 2016 and beyond. 

Dan Hodges, CEO & Founder, Consumers In Motion 
Mike Conlow, Technical Director, Blue State Digital 
Jesse Contario, Senior Manager, Client Strategy and Insights, Resonate 
Lindsay Conwell, Account Executive, U.S. Politics, Google 
Carol Davidsen, VP, Political Technology, Rentrak 
Mike Liddell, General Manager, Digital, NGP VAN, Inc 
12:15 PM
12:15 PM ET
Platforms, Channels, Influence: Where Voters Decide

Google, Facebook, Pandora and Twitter have been the main beneficiaries of digital campaigning in recent cycles. But what have we learned about how voters actually use these major channels of information and sharing and what impact they have on political decision-making. We ask the top platforms to share recent learnings as well as differentiate their value proposition for campaign 2016. 

Keegan Goudiss, Partner, Head of Advertising, Revolution Messaging 
Sean Duggan, VP Advertising Sales, Pandora 
Jenna Golden, Sales Manager, Politics & Advocacy, Twitter 
Katie Harbath, Global Politics and Government Outreach Manager, Facebook 
John Randall, VP of Digital, CRAFT 
1:00 PM
1:00 PM ET
1:15 PM
1:15 PM ET
2:00 PM
2:00 PM ET
Discussion: Marketing Politics in the 2015 British Election
How would you market a political campaign if you couldn't buy broadcast ads and had to operate under strict spending and calendar limits?  It's not a thought experiment ... it's the state of affairs today in the UK, which will hold elections again on May 7.  In this roundtable discussion, GWU Associate Professor of Political Management Michael Cornfield and two British marketing experts will review the use of data analytics and digital media by the parties, candidates, and independent actors to make the most impact in a constrained environment.
Michael Cornfield, Associate Prof./Research Director, Global Center for Political Management, GW Graduate School of Political Management 
Brittany Greer, President, BP Greer, LLC  
Alex Masters-Waage, International Political Organizer, NationBuilder 
2:30 PM
2:30 PM ET
All Targeted Up With Nothing to Say: Parsing the Messenger

As the targeting technologies become ever more precise, political campaigns are running into the same challenge as consumer marketers: audiences that can be more finely segmented than the message. Without content that speaks directly to the values and concerns of a given voter, all that tech and targeting is squandered. Digital targeting finds voters. Are the campaigns really connecting with and engaging them? Targeted content is costly and time consuming. What does it take to make the messaging catch up to the technology? What have we learned from recent campaigns about the ROI on more customized content, how it can be made easier and cheaper?     

Robert Aho, Partner, BrabenderCox 
Andrew Abdel-Malik, Digital Strategist, OnMessage Inc. 
Casey Phillips, Founding Partner, Red Print Strategy 
Patrick Ruffini, Co-Founder/Chairman, Engage 
Anton Vuljaj, Director, IMGE 
3:15 PM
3:15 PM ET
Coffee Break
3:30 PM
3:30 PM ET
Panel: The Turnout Conundrum

Despite massive databases, sophisticated social media programs and spikes in digital spending, voter turnout continues to scrape historic lows. Is digital marketing really helping at all to close the “customer journey” in politics and get the political information consumer to “convert” and actually vote? As 2016 shapes up to be another ground game battle, we focus on the critical marketing goal – turnout – and what digital channels and tactics really may work next time. 

Shane D'Aprile, Publisher, Campaigns & Elections 
Cory Brown, VP, Data and Strategy, Cygnal 
Quentin James, Co-Founder & COO, Vestige Strategies 
Rich Masterson, Chairman, CampaignGrid 
Peter Pasi, VP, Political Sales, Collective 
Ken Strasma, Co-Founder, HaystaqDNA 
4:15 PM
4:15 PM ET
Marketing to the Millennial Malaise: Finding the Lost Generation

Every consumer marketer’s big challenge is connecting with Millennial consumers who eschew TV, dislike standard pitches about as much as they hold the institutions pitching them suspect, and assemble their information is such a fragmented, multi-channel fashion no one can keep up. The first generation of digital native voters would seem to be the low hanging fruit for data-driven, digital campaigning. But is it? The next generation of voters may be the biggest test of just how impactful digital can (and must) be. What is the Millennial engagement plan for 2016 and beyond? 

Shannan Bowen, Director of Audience Engagement, The Hill 
Paul Aaron, Founder, Modern Assembly 
Brian Jodice, President of Media Strategies, Go BIG Media, Inc. 
Rob Shepardson, Partner & Co-Founder, SS+K 
Jim Walsh, Co-Founder and CEO, DSPolitical 
5:00 PM
5:00 PM ET
Conference Concludes


Hyatt Regency Washington on Capitol Hill, DC
400 New Jersey Avenue, NW
Washington, District Of Columbia, 20001

Within Hyatt's inviting accommodations, you'll find gracious service, deluxe amenities, extensive business facilities - among the largest in the city - plush Grand BedsTM, tempting dining, newly remodeled ballroom level and meeting space. Enjoy easy access to all historic attractions of the nation's capital from Hyatt Regency Washington on Capitol Hill. The hotel is conveniently located by Union Station for easy transit to exciting DC attractions, including the White House, National Mall, US Capitol and Smithsonian.

Upon arrival of event registration, you will be asked to show proof of the COVID-19 vaccination - AND Booster shot in order to enter the conference. 

Masks will also be required at all times during the conference sessions and in networking areas of the event, except when eating or drinking.

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.