By some estimates, national and local election campaigns spent more than $16 billion this cycle. What did it buy them, in the end? At MediaPost's 10th annual Marketing Politics we follow the money. As major platforms enforced more restrictive political ad policies and diminished their targeting and tracking features, how did campaigns reallocate budgets into and out of digital channels? CTV and YouTube emerged as major beneficiaries, but how were marketers using these channels in the mix and choosing among the many AVOD streamers vying for their budgets?
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