Joe is one of the most respected journalists covering the advertising industry.
He has unparalleled access to some of the most influential thought leaders in media, from agency CEO’s to Fortune 500 CMO’s. Joe has built his reputation over 30+ years, and is the only journalist to have held prominent positions at all the industry’s Big 3 trade publications (MediaPost, Advertising Age and Adweek).
Joe has a unique talent for contextualizing news and information for media buyers, planners and brand marketers in a way that is relevant to their day-to-day media decision-making process. He is routinely sourced in news stories about advertising and has frequently been called upon by industry leading organizations to serve as moderator or guest speaker at their events and symposia. He is the rare journalist who has earned the status of a true thought leader in the industry he covers.
Meet Joe at:
Keynote: Politics and the Art of Consumer Branding
Date/Time: 10:00 AM
Former Clinton pollster and advisor, now holding company CEO, Mark Penn has argued about the intersection of political with consumer brand campaigning for over a decade. But what can brands learn from the successes and failures of this cycle? About the limited effectiveness of media? About the accuracy of ad targeting, and the polling that drives it? About the future power of branding?