Meg Ryan
Atlanta Hawks & Philips Arena Senior Director, Marketing StrategyMeg Ryan is the Senior Director, Marketing Strategy for the Atlanta Hawks. In this role, she is responsible for advertising, promotions, digital, social, marketing analytics and insights, unifying consumer facing marketing messages, and all direct response channels for the Atlanta Hawks and Philips Arena.
Prior to joining the Atlanta Hawks, Ryan was the Chief of Staff to Janna Ducich, CMO of Cricket Wireless. While in this role, she was responsible for integrating major initiatives and activities across the Cricket marketing organization. These initiatives include: brand positioning, customer segmentation, corporate culture, and direct marketing. Prior to her role as a Chief of Staff, Ryan led the advertising relaunch for Cricket Wireless and the national launch of Aio Wireless. Ryan managed the strategy, ideation, and execution of national advertising and local advertising.
Ryan holds a bachelor’s degree in Economics and Political Science and a MBA.
Meet Meg at:
Presentation: How the Atlanta Hawks Amplify Their Brand Across Channels
Date/Time: 2:15 PM
The Atlanta Hawks are an iconic part of the Atlanta community, with local and international fans, but the ways in which the NBA team engages those fans have changed along with shifting media consumption. See how the Hawks are leveraging both paid media and content to amplify their brand across channels and devices.
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