May 7, 2014
New York

Event Sponsors


Wednesday, 05/07

8:00 AM
Registration & Check-In
8:15 AM
Continental Breakfast
8:45 AM
Opening Remarks
9:00 AM
Upfront 2014-2015
After decades of predicting the upfront's deathknell, television's advanced advertising sales season is alive and well, and bigger than ever. Yes, the Big 4 broadcast networks, may be squeezed by an increasing number of cable and digital players, but there is more attention, frenzy and hype in the upfront marketplace than ever before. Will ad budgets follow, or have alternative options gotten to the point that advertisers and media buyers no longer feel pressured and may just sit things out. Or will 2014-15 be upfront business as usual?
Wayne Friedman, West Coast Editor, MediaPost 
Marianne Gambelli, Executive VP/Chief Investment Officer, Horizon Media 
Gibbs Haljun, Total Investment Lead, GroupMā€™s Mindshare 
Kris Magel, EVP, Director of National Broadcast, Initiative 
John Muszynski, Chief Investment Officer, Publicis Media Exchange (PMX) 
Catherine Warburton, Chief Investment Officer, 360i 
10:00 AM
Upfront 2019-2020
With Madison Avenue pushing science, logic and better data targeting, will programmatic trading finally be the undoing of program haggling? By 2017, Interpublic's Mediabrands predicts 50% of all media will be bought via machine automation -- how much of that will impact TV's annual sales bazaar? Or will the upfront remain the last vestige of old school face-to-face -- or martini-to-martini -- human negotiating.
Joe Mandese, Editor-in-Chief, MediaPost 
Kristi Argyilan, President, North America, Magna Global 
David Cohen, President, Magna Global 
Brian Gleason, Managing Director / North America, Xaxis 
Adam Kasper, Chief Media Officer, Havas Media 
Barry Lowenthal, CEO, Media Kitchen 
Christine Merrifield, President, Investment, Activation & Operations , MediaVest USA 
11:00 AM
Coffee & Networking
11:30 AM
Conference Concludes


The Yale Club
50 Vanderbilt Avenue
Grand Ballroom
New York, New York, 10017
The Yale Club is located on the corner at 50 Vanderbilt Avenue between 44th and 45th Streets, across from the western entrance to Grand Central Station.

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at


For press inquiries, please contact Ken Fadner at


For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.