May 7, 2015
New York City

Event Sponsors

Agenda

Thursday, 05/07

8:00 AM
Registration & Check-In
8:15 AM
Continental Breakfast
8:45 AM
Opening Remarks
9:00 AM
Upfront 2015-2016
After decades of predicting the upfront's deathknell, television's advanced advertising sales season is alive and well, and bigger than ever. Yes, the Big 4 broadcast networks, may be squeezed by an increasing number of cable and digital players, but there is more attention, frenzy and hype in the upfront marketplace than ever before. Will ad budgets follow, or have alternative options gotten to the point that advertisers and media buyers no longer feel pressured and may just sit things out. Or will 2016-17 be upfront business as usual?
Moderator
Wayne Friedman, West Coast Editor, MediaPost 
PanelistS
Maureen Bosetti, Chief Partnerships Officer, Initiative 
Chris Geraci, President, National Video Investment, OMD USA 
Helen Giles, Senior VP/Group Director, Integrated National Media Investments, Campbell Ewald Advertising 
Gibbs Haljun, Total Investment Lead, GroupMā€™s Mindshare 
Jason Kanefsky, Managing Partner, Marketplace Intelligence, Havas Media 
10:00 AM
Upfront 2020-2021
With Madison Avenue pushing science, logic and better data targeting, will programmatic trading finally be the undoing of program haggling? Interpublic's Mediabrands predicts by the end of 2016, 50% of all media will be bought via machine automation -- how much of that will impact TV's annual sales bazaar? Or will the upfront remain the last vestige of old school face-to-face -- or martini-to-martini -- human negotiating.
Moderator
Joe Mandese, Editor-in-Chief, MediaPost 
PanelistS
Christina Beaumier, SVP, Xaxis Media 
David Cohen, President, Magna Global 
Adam Kasper, Chief Media Officer, Havas Media 
Barry Lowenthal, CEO, Media Kitchen 
Kris Magel, EVP, Director of National Broadcast, Initiative 
Melissa Shapiro, President-Investment, MediaVest 
11:00 AM
Coffee & Networking
11:30 AM
Conference Concludes

Venue

The Penn Club of New York
30 W 44th St
New York, New York, 10036
The Penn Club of New York is The University of Pennsylvania's dream of a "home away from home." It is an exclusive private club for those affiliated with The University of Pennsylvania. Located in midtown Manhattan, the historic landmark clubhouse overlooking the Harvard Club of New York City boasts 13 floors filled with member activities, benefits, and clubhouse resources.


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