May 3, 2017
New York City

Event Sponsors

Agenda

Wednesday, 05/03

8:00 AM
Registration & Check-In
8:15 AM
Continental Breakfast
8:45 AM
Opening Remarks
9:00 AM
Upfront 2017-2018
After decades of predicting the upfront's deathknell, television's advanced advertising sales season is alive and well, and bigger than ever. Yes, the Big 4 broadcast networks, may be squeezed by an increasing number of cable and digital players, but there is more attention, frenzy and hype in the upfront marketplace than ever before. Will ad budgets follow, or have alternative options gotten to the point that advertisers and media buyers no longer feel pressured and may just sit things out. Or will 2017-18 be upfront business as usual?
Moderator
Wayne Friedman, West Coast Editor, MediaPost 
PanelistS
Maureen Bosetti, Chief Partnerships Officer, Initiative 
Chris Geraci, President, National Video Investment, OMD USA 
Helen Giles, Senior VP/Group Director, Integrated National Media Investments, Campbell Ewald Advertising 
Gibbs Haljun, Total Investment Lead, GroupMā€™s Mindshare 
Jason Kanefsky, Managing Partner, Marketplace Intelligence, Havas Media 
10:00 AM
Upfront 2022-2023
Moderator
Joe Mandese, Editor-in-Chief, MediaPost 
PanelistS
Alan Cohen, President and CEO, Quigley Simpson 
Barry Lowenthal, CEO, Media Kitchen 
Guy Rancourt, VP, Group Media Director - Video Investments, Trilia 
Amanda Richman, President & Chief Activation Officer, Starcom USA 
Catherine Warburton, Chief Investment Officer, 360i 
10:45 AM
Coffee & Networking
11:00 AM
Conference Concludes

Venue

The Yale Club
50 Vanderbilt Avenue
Grand Ballroom
New York, New York, 10017
The Yale Club is located on the corner at 50 Vanderbilt Avenue between 44th and 45th Streets, across from the western entrance to Grand Central Station.

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