Monday, 06/29
1:00 PM ET
1:00 PM ET
Opening Remarks
- MC
- Joe Mandese, Editor-in-Chief, MediaPost @jmandese
1:15 PM ET
1:15 PM ET
Upfront 2020-2021
After decades of predicting the deathknell of television's advanced advertising sales season ... could the upfront actually be dying due to a pandemic? In the months leading up to this year’s upfront negotiating season every network had canceled their live events in favor of “virtual” ones and advertisers were already beginning to slash short-term budgets, driving TV advertising prices down amid a record supply of stuck-at-home viewers glued to their screens for news about COVID-19. As we plan this year’s discussion -- itself bumped back two months due to America’s shutdown -- eyes were focused on how advertisers might exercise their upfront cancellation options from last year, and what all of this bodes for 2020-21.
- Moderator
- Wayne Friedman, West Coast Editor, MediaPost
- PanelistS
- Maureen Bosetti, Chief Partnerships Officer, Initiative
- Gibbs Haljun, Total Investment Lead, GroupM’s Mindshare
- Jason Kanefsky, Former Managing Partner-Marketplace Intelligence, Havas Media
- Cathy Shaffner, Chief Investment Officer, Empower
2:00 PM ET
2:00 PM ET
Trivia Break
2:10 PM ET
2:10 PM ET
Upfront 2025-2026
If there ever was going to be a long-term reset for Madison Avenue’s annual buying marketplace, the conditions heading into this year’s Outfront Forum have all the earmarks for one. Will the unprecented shutdown of businesses and communities, and the economic downturn triggered by it, be a fundamental shift for the ad industry ... or will Madison Avenue’s frenetic annual upfront markets return to normal when American society returns to normal? These and other fundamental questions about the underlying change of media market dynamics will be explored by a panel of some of the biggest media buyers in the world, who will look beyond the next few years to predict what the ad world will look like in 2025-26.
- Moderator
- Joe Mandese, Editor-in-Chief, MediaPost @jmandese
- PanelistS
- Carrie Drinkwater, Chief Investment Officer, Mediahub
- Tim Hill, EVP, Integrated Investment, UM
- Andrew Sandoval, Director, Biddable Media, The Media Kitchen
- Catherine Warburton, Chief Investment Officer, Dentsu X
3:00 PM ET
3:00 PM ET
Breakout Roundtables
Outfront Media Buying
Matt Denerstein, Investment Business Lead, Managing Director, Mindshare
Interviewer: Lisa Singer, Event Editorial Manager, MediaPost
Where is the TV money going now? How are media buyers and planners navigating the disrupted Upfront/Newfront process? And going forward what will media planning look like next year?
The OTT Moment
Rob Jayson – EVP, Insights And Analytics, USIM
Interviewer: Steve Smith VP, Editorial Director, Events/Mobile Insider Mediapost
With all eyeballs sheltering in place for months, streaming usage soared and drove OTT inventory with it. How did buyers and planners make best use of the channel? Where are the opportunities, lessons learned, and permanently changed media habits as the eyeballs venture back outside?
*Virtual Roundtables offer attendees the opportunity to share their experiences, insights and best practices in an off-the-record and open discussion. We kick off each “table” with a brief Q&A between MediaPost editors and a special Summit VIP guest on the topic at hand. We then open up the “table” for open discussion.
Matt Denerstein, Investment Business Lead, Managing Director, Mindshare
Interviewer: Lisa Singer, Event Editorial Manager, MediaPost
Where is the TV money going now? How are media buyers and planners navigating the disrupted Upfront/Newfront process? And going forward what will media planning look like next year?
The OTT Moment
Rob Jayson – EVP, Insights And Analytics, USIM
Interviewer: Steve Smith VP, Editorial Director, Events/Mobile Insider Mediapost
With all eyeballs sheltering in place for months, streaming usage soared and drove OTT inventory with it. How did buyers and planners make best use of the channel? Where are the opportunities, lessons learned, and permanently changed media habits as the eyeballs venture back outside?
*Virtual Roundtables offer attendees the opportunity to share their experiences, insights and best practices in an off-the-record and open discussion. We kick off each “table” with a brief Q&A between MediaPost editors and a special Summit VIP guest on the topic at hand. We then open up the “table” for open discussion.