Joe is one of the most respected journalists covering the advertising industry.
He has unparalleled access to some of the most influential thought leaders in media, from agency CEO’s to Fortune 500 CMO’s. Joe has built his reputation over 30+ years, and is the only journalist to have held prominent positions at all the industry’s Big 3 trade publications (MediaPost, Advertising Age and Adweek).
Joe has a unique talent for contextualizing news and information for media buyers, planners and brand marketers in a way that is relevant to their day-to-day media decision-making process. He is routinely sourced in news stories about advertising and has frequently been called upon by industry leading organizations to serve as moderator or guest speaker at their events and symposia. He is the rare journalist who has earned the status of a true thought leader in the industry he covers.
Meet Joe at:
Opening Remarks
Date/Time: 9:15 AM
Upfront 2030-2031
Date/Time: 10:45 AM
The Singularity isn’t quite here – yet – but by 2030 AI will be fully deployed alongside humans in the advertising marketplace, giving both buyers and sellers new super powers to plan, buy, post – and optimize in ways previously unimaginable. At least that’s what ChatGPT told us when we gave it a prompt to write this blurb. AI aside, the media-buying marketplace will undergo more change in the next five years than it has experienced in the last 50, including the continuing shift from media to platforms, Big Data, analytics and technological innovations yet to come.