No one does user-generated content better than Ring. From unique package deliveries to bizarre animal crossings, customers are quick to share what their video doorbell captures. Not only are these snippets entertaining, but they’ve turned into powerful testimonials on how people are using their products. We’re sitting down with Ring’s CCO Mimi Swain to hear how they’re using this UGC in their marketing strategy to bolster a sphere of social influence.

It seems like every day there’s a new way for customers to interact with your brand. Paid media, owned marketing, social commerce, websites, apps…it’s enough to make your head spin. How do we manage reach and frequency? What ways can we increase conversion rate to maximize our ROAS? How are we attributing sales and measuring success? How do we extend the life of our content to live in multiple channels and formats? From paid media to ecommerce, join us as we dive into tried-and-true optimization strategies to maximize conversions.

Celebrity endorsements are everywhere these days, but rarely are they tied to performance metrics. So when Discover partnered with Jennifer Coolidge last year to launch their Cashback Debit checking account, the team needed a plan that not only drove awareness – we all remember the Robot Superbowl commercial – but could extend into lower-funnel channels. Brittany Gelsomino, Director of Acquisition Marketing & Rewards, shares how this cross-channel campaign came to life to drive the highest annualized growth rate for a Discover checking product.

Sales over night, brand over time. It’s the age-old debate between brand marketing and performance media. So, where’s the middle ground? How can we leverage the creator economy to drive more than impressions and reach? How can upper-funnel content be repurposed to drive traffic and ROAS? And where does retail media fit into our overall media mix? Can retail media drive brand awareness or is it purely a conversion-driven tactic? How do we marry retail media with our performance marketing channels? Our experts will dive into all of this and more.

We hear it all the time: Brand marketing shouldn’t drive ROAS and performance should always be tied to a sale. But isn’t it time we start blurring the lines between these two channels? Constantly pounding prospective customers with “buy buy buy” will erode the quality of your brand, and there’s plenty of ways to extend high-impact brand awareness down the funnel. We’re sitting down with Hilton’s VP of Americas Marketing Gino Abbate to hear how he’s built a performance marketing practice for his 6,000+ locations.

It’s a great time to be a marketer. We have more customer data than we ever had before, and new tools pop up every day that make it easier for us to gather insights, personalize, and measure results. So why do we still feel out of touch with our customer data? Having it isn’t enough; it’s worthless if we can’t access it. Between inadequate resources, lack of funding, unsophisticated marketing technology, and a never-ending data science backlog, we’ll dive into what’s preventing us from using our customer data and how to break down those barriers.

As the pioneer in DTC mattresses, Saatva built its e-commerce business through aggressive search investment. That over reliance on search, however, caused their marketing costs to spiral out of control. Join Alex Diesbach, Vice President of Digital Marketing, as he shares how Saatva quickly evolved their strategy to leverage new complimentary channel investments—ultimately fueling efficiencies back to their core search strategy.

Micron Technology’s Crucial brand provides memory and storage products for gamers and photographers. Over the last year, Crucial has evolved to target a more premium audience, and their marketing needed a reboot to focus on higher quality campaigns, specifically within Amazon. Craig Smith, Senior Director of Integrated Marketing, shares how they’ve streamlined marketing operations and optimized their content across both retail media and performance channels for an integrated customer experience.

With the rise of generative AI, voice search, automation, and (even more) ad formats, it can feel like change is the only constant in search marketing. And then we have changing consumer behavior, with more people going to TikTok, YouTube or Meta to search instead of Google. What things must we do in 2025 to be successful? What tactics do we leave behind in 2024? As other performance channels enter the mix, how do we fight for our fair share of the media budget?