MediaPost - Planning & Buying Awards

Planning & Buying Awards

Automotive: Transforming a Legacy Brand With Modern Media, Advanced Measurement & AI by January Digital for Interstate Batteries
Interstate Batteries partnered with January Digital to modernize its media strategy and reignite growth in an increasingly competitive and digitally driven automotive category. With demand influenced by seasonality and environmental factors, the brand needed a smarter, more agile approach to reach new audiences and improve media efficiency without increasing spend. January Digital applied advanced analytics and creative media thinking to redesign the campaign from the ground up. The effort delivered significant gains in ROI, improved brand relevance among younger audiences and increased media-driven sales contribution.
Credits: Client: Adam Raycraft, Sr. Brand Manager, Interstate Batteries Victoria Stavropulos, Brand Marketing Manager, Interstate Batteries Eric Jordan, Marketing Manager, Media, Interstate Batteries Kelly Cunningham, Brand Content and Social Media Manager, Interstate Batteries Agency: Jeremy Ekes, Vice President Client Service and Strategy, January Digital Austin Allen, Director Client Service and Strategy, January Digital Maggie Wainerdi, Associate Director Client Service and Strategy, January Digital Neil Desai, Manager Client Service and Strategy, January Digital Christen Borg, Manager Client Service and Strategy, January Digital; iX LCI Launch Campaign by Critical Mass for BMW of North America
BMW of North America embarked on an ambitious two-month campaign to introduce the redesigned iX LCI model to consumers through a sophisticated, multi-channel strategy executed from May through June 2025. Recognizing the opportunity to capture the luxury electric vehicle market, the team orchestrated a comprehensive full-funnel approach that wove together premium moments with grassroots engagement. The campaign leveraged partnerships with iconic cultural touchstones—most notably a sponsorship of the Met Gala through Vogue—alongside strategic paid media across search, social, and streaming platforms.
Credits: Tim Mosback, EVP, Client Partner, Media, Critical Mass Ashwin Khanchandani, SVP, Investment, Critical Mass Kim Fitzgerald, Vice President, Media, Critical Mass Caroline Navarro, Vice President, Media, Critical Mass Stacey Larson, Chief Investment Officer, Critical Mass Liz Smith, Associate Media Director, Critical Mass; MINI USA Cross-tier Q4 2025 Strategy by Comcast Advertising for MINI USA
For MINI USA’s biggest sales moment of the year, MOTORTOBER, the brand set out to elevate awareness, improve audience reach, and create true alignment across its media efforts. Comcast Advertising offered a custom cross‑tier strategy that unified targeting data and allowed each tier to play a distinct but coordinated role. The campaign drove significant lifts in brand awareness and consideration, ultimately fueling a 5x increase in high-intent user actions on miniusa.com. The unified approach successfully moved shoppers deeper into the purchase funnel.
Affiliated Agency: Critical Mass - Advertising Agency
Credits: Rene Clements, Director Automotive Brand Strategy, Comcast Advertising Patrick Jurga, National Media Manager, MINI USA Helen Ray, National Communications Manager, MINI USA Kate Leinenweber, Group Director, Critical Mass

Branded Entertainment: Brand/Product Placement: Booking.Yeehaw by Mindshare USA for Booking.com
Booking.com sought to become the first-choice platform in the competitive US travel market, while boosting spontaneous awareness by +9pts by 2025, especially in underperforming Mid-West states. Having identified a growth opportunity among country music fans, Booking.com launched the Booking.Yeehaw campaign around the 59th Annual CMAs. This grew into a six-week integrated push across TV, streaming, social, and audio, featuring partnerships with ABC, Jordan Davis, iHeart, and Bobby Bones. The campaign drove a +15pt boost among CMA viewers, built intent in the Mid-West, and strengthened favorability.
Credits: n/a; Hacks Partnership by Critical Mass for BMW of North America
BMW of North America partnered with Hacks, the Emmy Award-winning TV show, to create a co-branded commercial spot. This spot featured Mark Indelicato, who plays Damien, the main character Deborah Vance’s assistant in the show. He appears as himself to highlight how BMW vehicles have the same precision and flair his character displays. Leveraging clips from the series, he also shows how he brings Damien’s character to his everyday life, while demonstrating the ways that BMW X7’s design and performance mirror his own high standards.
Credits: Tim Mosback, EVP, Client Partner, Media, Critical Mass Ashwin Khanchandani, SVP, Investment, Critical Mass Kim Fitzgerald, Vice President, Media, Critical Mass Caroline Navarro, Vice President, Media, Critical Mass Stacey Larson, Chief Investment Officer, Critical Mass Liz Smith, Associate Media Director, Critical Mass

Branded Entertainment: Contests/Events/Experiential: Rare Beauty’s Eau de Parfum Launch by MilkMoney Holdings, Inc. for Rare Beauty LLC
Rare Beauty partnered with MilkMoney to launch Selena Gomez’s Eau de Parfum using a scratch-and-sniff out-of-home campaign across NYC. Consumers physically sampled the fragrance through interactive billboard placements. A QR code directed consumers to Shopify’s Shop App, where they could claim a free rollerball sample. The campaign delivered 426M social media views, 401.3K social engagements, and a 7.98% engagement rate, with additional lift driven by organic sharing and earned media. Reach was further amplified through national coverage from media including NY Times and Variety.
Affiliated Agency: N/A
Credits: -Katie Welch, Chief Marketing Officer at Rare Beauty -Ashley Murphy, Vice President of Marketing at Rare Beauty -Josh Gurrie, Execute Vice President of Creative at Rare Beauty -Amanda Millan, Head of Brand Partnerships at Shop from Shopify -Sam Keywanfar, CEO at MilkMoney; Trojan G.O.A.T. Launch by WPP Media for Church & Dwight – Trojan Brand Condoms
Two events launched Trojan's G.O.A.T. non-latex condom in campaign aiming to boost Trojan's cultural standing and elevate brand perception. At marketplace ComplexCon, a giant claw machine offered samples, while MainStage sponsorship ensured product visibility. At F1 Grand Prix, brand ambassadors distributed G.O.A.T. condoms and invites to an exclusive bar party, where giveaway bags, which required Instagram follows, boosted digital engagement. Activations garnered 23M + earned media impressions and average dwell times of 18 minutes, 34 seconds at ComplexCon and 25 minutes, 12 seconds at F1.
Affiliated Agency: Madison House Experiential – Experiential Production GCW Agency – PR Razorfish – Creative & Social Media
Credits: Catherine Rardin, Associate Director, Experiential – Wavemaker/WPP Media Maggie Jones, Head of Experiential – Wavemaker/WPP Media Rachel Killmeyer, Manager, Content - Wavemaker/WPP Media Katilyn Bigica, Partner, Group Director/Brand Partnerships Lead – Wavemaker/WPP Media Erin English, Director, Content & Influencer - Wavemaker/WPP Media Tugce Caglayan Rachel Levine, Associate Director, Planning - Wavemaker/WPP Media Mike Klein, Associate Media Director – Wavemaker/WPP Media Andrew Buonomo, Brand Manager – Church & Dwight Co. Inc. Jen Szymanik, Associate Marketing Director - Church & Dwight Co. Inc. Lauren Beaulieu, Director of Marketing, Sexual Health & Women’s Health - Church & Dwight Co. Inc. Ian Greenberg, Founder/CEO - Madison House Experiential Dali Nunez, Senior Project Manager – Madison House Experiential Rebecca Hanson, Group Acct Director - Razorfish Grace Bader, Social Content & Engagement Strategist, Razorfish Chloe Parsons, Director, Social Content & Strategy, Razorfish Adam Knode, Junior Copywriter - Razorfish Christopher Robinson, Junior Art Director - Razorfish Jennifer Jones, Account Director, GCW Agency Brad Ginsburg, Partner, GCW Agency; Swatted Lanternfly: The Massacre by Wolf Gap Vineyard & Winery for Wolf Gap Vineyard & Winery
A Virginia vineyard gained national visibility with a cause-oriented campaign, “Swatted Lanternfly: The Massacre.” Wolf Gap Vineyard invited its guests to help defeat the invasive spotted lanternfly threatening vineyards across the East Coast. Armed with electric fly swatters and batteries, guests went into the vines for a live-action lanternfly hunt, with top swatters earning cash prizes. Two participants each collected more than 4,000 spotted lanternflies. Earned media coverage came from local NPR affiliate, national NPR newsdesk, WHSV and newspaper The Mountain Courier.
Credits: Janel Laravie, Owner, Wolf Gap Vineyard Amber Fleck, Marketing Assistant, Wolf Gap Vineyard

Branded Entertainment: Original Film/Video: IKEA Ready For College by Warner Bros. Discovery / Courageous Studios for IKEA / HBO Max
College students find comfort and self-expression in their living environments and the content they watch, and families often watch nostalgic shows together. The Comfort Viewing campaign drew inspiration from iconic shows "Friends" and "One Tree Hill," creating inviting, functional college environments featuring IKEA products. A film narrated by a Hollywood set designer showed how design brings meaningful stories to life. The campaign earned 4.5M+ impressions on Shop HBO Max, with a 52% click-through rate for scanned QR codes.
Affiliated Agency: Carat
Credits: Courageous Creative Cassandra Evanisko Rose Annis Chris Billings Jillian LaVinka Julia Epstein-Norris Isabel Bragg Paul Sundue Courageous Production Dominique Prudente Shannon Fitzmaurice Bianca Ortiz Yvette McNaught Jessie Gleason Courageous Activations Ashley Rosenfeld Laura Hyde Courageous Design/Ad Products Krystalina Tom Ian Driskill Ed Chow Grayson Holt Marlee Carlino Seida Saidi Julie Stewart Sean Brown Courageous Post Diako Pahlevan Amanda Lundquist Mimi MeeJo Shwarts Andy Karandganian Nathan Flanagan-Frankl Matt Chao Jake Vest Steve Lilly Sanja Blau Steve Boyadzhyan Cause + Effect Brett diPretoro Jason Zemlicka Dave Adams (Freelance DP) Marko Orso (Freelance Production Designer) HGTV Chelsey Chang Nettie Ferrara Adam McAllister Jordan Russell Lindsey Cittadino (Red Arrow) Trish Scanlon Sales Jessica Shah Caitlin McMichael BSS Crystal Nelson Jackie Fitzgerald Courageous Presale Rose Annis Sara Intrator MAX Talent Kellie Jo Tinney IKEA Laura Hoban Lauren Schneider Alicia Sayadi Carat (Agency) Amanda Azzi Kristen Naimi Emily Anderson Isabelle Gordon; Elder Millennial Ft. Iliza Shlesinger by Bliss for Bliss
Returning to its 1990s roots with the spotlight on adult skincare, Bliss partnered with comedian Iliza Shlesinger, showing why its products are the best choice for "Elder Millennials." The campaign included a skincare kit, 1990s pricing event and custom VIP mailer, social media activations and influencer content, earning over 1.1M video views and driving a 19% increase in site traffic on launch day, with a 12% increase in gross sales and 55,544 video views on Bliss’s social platforms.
Credits: Sara Mitzner - VP of Brand Marketing Haley Lim - Director of Brand Marketing, AS Beauty Julie Singer - Brand Marketing Manager, AS Beauty Alexandra Franklin - Associate Brand Marketing Manager, AS Beauty Molly Hyde - Social Media Associate Manager, AS Beauty Aileen Olmedo - Social Media Director, AS Beauty Tia Allen - Marketing Manager Influencer and Paid Media, AS Beauty Hallie Johnson - Junior Manager Influencer and Paid Media, AS Beauty Brian Quist - Videographer Ruben O’Malley - Director of Production Ari Michelson - Photographer Jana Day, Production X Inc - Production Alicia Bridgewater - Casting Olivia Rose Coleman - Wardrobe/Props - Buzz & Kill Nataly Lasorta - Wardrobe/Props - Buzz & Kill Alex Smulian - Writer Tara Swennen- Stylist Rob Harmon – Hair Kirin Bhatty - Makeup Amber Wilson - Account Supervisor, Alison Brod Marketing Communications Kaitlin Lucchesi - Senior Account Executive, Alison Brod Marketing Communications Amanda Weiss - Account Executive, Alison Brod Marketing Communications Beth Daigle - Executive Vice President, Alison Brod Marketing Communications; Baked Gelato Ft. Debi Mazar by Laura Geller Beauty for Laura Geller Beauty
Against the magnificent backdrop of Florence, Italy, influencers and magazine editors baked highlighter and explored Laura Geller's history. For the relaunch of its top-selling Baked Gelato highlighter formula for mature skin, the campaign featured former actress/makeup artist Debi Mazar with a dedicated landing page, social media placements and pop-up events, driving over 800K video views, 678 press placements and over 1.24 billion impressions. On launch day, the product page comprised 12% of site traffic, selling over 20K units.
Credits: Debi Mazar- Talent Sara Mitzner - VP of Brand Marketing, AS Beauty Group Haley Lim - Brand Marketing Director, AS Beauty Group Julie Singer - Brand Marketing Manager, AS Beauty Group Maggie Senft - Brand Marketing Coordinator, AS Beauty Group Julia Kahn - Social Media Associate Manager, AS Beauty Group Aileen Olmedo - Social Media Director, AS Beauty Group Kim Dorce - Marketing Manager Influencer and Paid Media, AS Beauty Group Ines Santos - Junior Manager Influencer and Paid Media, AS Beauty Group Georgia Power - Account Director, Alison Brod Marketing Communications Rayna Greenberg - Senior Vice President, Alison Brod Marketing Communications Jamie Childs- Account Supervisor, Alison Brod Marketing Communications Sammy Kerbel - Senior Account Executive, Alison Brod Marketing Communications Michaela Keating - Account Coordinator, Alison Brod Marketing Communications Quinn Wilson - Director Neal Pittman - Laura Geller Hair Stylist Ari Michelson - Photographer Louise Kahn - Digital Tech Alicia Bridgewater - Casting Savina Di Donna - Wardrobe Stylist Laura Tocchet - Props Mark James - Director of Photography Maria Saragnese - Talent’s Makeup Artist Jacopo Finocchi - Talent’s Hair Stylist Jana Day - Production Mark Day - Production Tiffany Bianco - VP of Creative, AS Beauty Group Laura Onuska - Associate Creative Director, AS Beauty Group

Business Media: Adobe Mobile Design Studio Tour by WPP Media for Adobe
Adobe Express showed up at Upfronts in New York City and at Salesforce’s Dreamforce in San Francisco with a three-panel glass truck. Visitors were invited to collaborate with Adobe-trained designers to create custom stickers using Adobe Express. Working from pre-set templates, they watched their designs come to life. Each guest left with a physical sticker sheet and a digital file that was instantly emailed. Roaming brand ambassadors extended the footprint beyond the Mobile Design Studio, positioning Express as an important tool for on-brand business creation.
Affiliated Agency: Madison House, Experiential Fabrication & Production
Credits: Catherine Rardin, Associate Director, Experiential, Wavemaker/WPP Media Maggie Jones, Head of Experiential, Wavemaker/WPP Media Ben D’Aurizio, Manager, Wavemaker/WPP Media Melissa Graesser, Group Director, Planning, Wavemaker/WPP Media Rachel Wankoff, Associate Director, Planning, Wavemaker/WPP Media Kait Bigica, Group Director, Content, Wavemaker/WPP Media Giuseppe Cagliostro, Director, Client Investment, Ian Greenberg, Owner, Madison House Experiential Tia Shaw, Executive Director, Client Lead, Wavemaker/WPP Media Adam Vernick, Managing Partner, Executive Director, Wavemaker/WPP Media Dan Fletcher, Executive Creative Director, Adobe Aude Guerin, Senior Director of Product Marketing, Adobe Shelby Hamilton, Brand Media, Adobe Rachelle Hollabaugh, Art Director, Adobe Valerio Massimi, Managing Creative Director, Adobe Will McPherson, Global Creative Production Lead, Adobe Molly Navalinski, Senior Marketing Program Manager, Adobe Ellen Pifer, Creative Director, Adobe Chris Rollings, Senior Marketing & Ops Leader, Adobe Caroline Stafford, Product Market, Adobe Express, Adobe Doug Wyatt, Senior Director, Americas Media, Adobe Noreen McInnis, Principal Product Marketing Manager, Adobe; Game the Green by Goodby Silverstein & Partners for Comcast Business
Comcast Business offers advanced solutions to large enterprises. But its credibility with that audience was undercut by its legacy as a small business provider. So it sponsored THE PLAYERS Championship, combining its tech leadership with golf. Game the Green, the world’s first live predictive golf game, allowed fans to guess where tee shots would land at the 17th hole at TPC Sawgrass. There were 7,200+ predictions,, a 5x lift in traffic, 3.2x growth in leads from The Players site YOY and over 69M earned-media impressions.
Credits: Comcast Business Eileen Diskin: CMO Gina Incollingo: VP, Brand Marketing Jake Banks: Senior Specialist, Integrated Brand Partnerships Goodby Silverstein & Partners Jeff Goodby: Co-Chairman Rich Silverstein: Co-Chairman Margaret Johnson: Chief Creative Officer Jim Elliott: Executive Creative Director Chad Leitz: Creative Director Felipe Lima: Creative Director Jon Wolanske: Creative Director Jonathan Davis: Associate Creative Director Anthony Pagaza: Associate Creative Director Fabio Santoro: Art Director Pedro Furtado: Copywriter Cole Gabriel-Rebmann: Art Director Kos Mante: Copywriter Martin Pagh Ludvigsen: Director of Creative Technology Benny Gold: Designer Leslie Barrett: President Michael Crain: Group Account Director Nicole Smith: Account Director Jordan Moore: Account Manager Elisabeth Merrifield: Assistant Account Manager Christine Chen: Chief Strategy Officer Kelly Evans-Pfeifer: Group Brand Strategy Director Nick Reggars: Director of Communication Strategy Chelsea Bruzzone: Senior Brand Strategist Kyle Aguilar: Senior Communications Strategist Omnicom Production Christine Oh: Executive Producer Jim Haight: Head of Production Yelena Kompaneyets: Business Affairs Specialist Octagon Scott Seymour: SVP Managing Director Lauren Salvia: Vice President Kaitlyn Darcy: Account Director SKY Alessio Pece: Developer Anura Rajapaksa: Developer Charlie Davison: ML/AI Engineer Ellie Jones: Developer Elliot Cook: ML/AI Engineer Fernando Maia: Developer Izabela Drabek: Developer Jacob Vibert: Developer Kotaro Fujita: Developer Lawrence Njume: Developer Marat Davudov: MK/AI Engineer Matthew Robson: Developer Matthew Wooding: Developer Oloruntobi Ayilara: Developer Rose Le Moing: ML/AI Engineer Simon Martin: Engineering Manager Stephanie Garcia Estrada: Developer Mike Crane: Developer Sudhakar Kirubakaran: Developer Uma Shah: ML/AI Engineer Adam Watt: Design Andrew Ellis: Design Amy Hirrell: Design David Ferello: Design Eric Rosemann: Design Andrew Weinhoffer Design Vlad Korotkov: Engineer Manager Mario Feegrade: Product Kris Surtees: Product; Confluence: Set Knowledge Free by Noble People x Atlassian Creative Studio for Atlassian Confluence
Confluence, Altassian’s AI-powered connected workspace, helps organizations bring information, decisions and documentation into one place. Yet it was widely perceived as a “developer wiki.” Confluence launched a campaign featuring humorous “Love Stories’ films across YouTube, Meta, and LinkedIn CTV and a 12-part Marketoonist comic series on LinkedIn. Ben Stiller and Adam Scott appeared in The Severance Podcast. Awareness more than doubled, brand familiarity rose +6-points and LinkedIn delivered a +17-point brand lift, 8x the norm. Engagement grew by 120% when brand storytelling preceded conversion campaigns.
Credits: Matt Borchard - Managing Director, Client Services Olivia Young - Managing Director, Creativity & Brand Stefan Toussaint - Associate Director, Strategy Adebayo Adeyemo - Media Director Leah Gomes - Associate Media Director Gina D'Andrea - Media Supervisor Sebastian Maroun - Media Planner Jamie Reilly - Group Creative Director Rob Calabro - Creative Director Christopher Metoyer - Head of Brand Marketing Siyang Liu - Senior Art Director Christina Jirachavalong - Senior Art Director Liam Nelson - Senior Creative Producer Patrick Kavanaugh - Art Director Josh Warner - Media Planner Cindy Weydt - Product Marketing Lead Danilo Caforio - Lead Researcher Jeff Meltz - Global Head of Social Media Winnie Jiang - Brand Marketing and Strategy Robert Lodge - Head of Brand Matt De Vicentis - VP of Product Marketing Zeynep Ozdemir - Chief Marketing Officer Irina Lyapis - Director Trademark and Brand Monique Barreto - Marketing Program Manager Josh Higgins - VP, Executive Creative Director Heather Hanrahan - Head of Creative Production Tracy Kim - Senior Strategist, Brand and Creative Danny Weisman, Head of Planning

Consumer Packaged Goods: Think You Can Do Better? by Goodby Silverstein & Partners for Doritos
Doritos flipped the switch on internet haters. It found 12,453 negative comments across 25 years of Doritos' Super Bowl ads on social media. Those slams centered the campaign and the challenge: “Think You Can Do Better?” Characters from classic spots called out real people in OOH, inviting users to submit their own entries to the Crash the Super Bowl site. The strategy scored: 3.5M site visits and 2,000+ fan-made ads, propelling Doritos to the No. 1 talked-about Big Game brand.
Credits: Client: Frito-Lay Brand: Doritos Agency: Goodby Silverstein & Partners Client CMO: Chris Bellinger SVP, Marketing Communications: Tina Mahal Senior Director Portfolio Marketing: James Wade Marketing Director: Marlowe Williams Marketing Manager: Tyler Melville Doritos Brand Manager: Chiara Zamboni Agency Creative Chief Creative Officer: Margaret Johnson Executive Creative Director: Eamonn Dixon Executive Creative Director: Stefan Copiz Associate Creative Director: Anthony DiMichele Art Director: Cale Berry Art Director: Fabio Santoro Copywriter: Pedro Furtado Design Design Director: Tana Cieciora Designer: Emily Devery Account Services Managing Partner: Brian McPherson Group Account Director: Katie Lancaster Group Account Director: Shanley McClure Account Director: Liza Chedrick Account Director: Camille LeJeune Account Manager: Haley Grialou Assistant Account Manager: Katie Pellegrini Brand and Communication Strategy Partner, Head of Communication Strategy: Christine Chen Director of Strategy & Innovation: Alan Stout Communication Strategy Director: Jacob Sperla Senior Brand Strategist: Alejandro Cardenas Production Executive Producer: Sara Ward Senior Producer; Goat, Slap: Alexis Galmin Senior Producer; Crash the Focus Group: Trevor Alexander Production Management Company Name: Omnicom Production Head of Production: Jim Haight Business Affairs Company Name: Omnicom Production Director of Business Affairs: Judy Ybarra Business Affairs Manager: Kristian Evanculla Trafficking Manager: Rowena Cuejilo Production Company: Tool of North America Director: Win Bates Managing Director: Nancy Hacohen Executive Producer: Rob Sexton Head of Production: Amy DeLossa Producer: Taylor Björn Bro Director of Photography: Henriksen Goat, Slap Company Name: Hungry Man Director: Ben Callner Director of Photography: Jeffrey Kim Executive Producer: Kim Dellara Producer: Adam Callner Editorial Company Company name: Arcade Editorial Editor: Jeff Ferruzzo EP/Partner: Sila Soyer Executive Producer: Fanny Cruz Senior Post Producer: Andrew Cravotta Asst. Editor: Alexey Novikov Company Name: Arcade Editor: Jeff Ferruzzo Assistant Editor: Alexey Novikov Executive Producer: Fanny Cruz Color Company Name: Company 3 Colourist: Tim Masick Colour Producer: Alexandra Garcia Ortiz Colour Assist: Quinn Wright, Stephen Winterhalter Mix Company name: Lime Sound Designer/Mixer: Joel Waters Assistant Mixer: Mia Perfetti Executive Producer: Susie Boyajan Company name: Lime Studios Sound Designers: Joel Waters Audio Engineer: Joel Wates Assistant Mixer: Kris Huayta Executive Producer: Susie Boyajan Producer: Cassie Underwood VFX Company Company name: Art Jail Executive Creative Director/Partner/Founder: Steve Mottershead Managing Director/EP/Partner NY & LA: John Skeffington Head of Production: Elizabeth Thuvanuti Keating EP/Head of Sales: Patrick Nugent VFX Supervisor: Emily Bloom 2D Artist: Tamir Sapir 2D Artist: Joshua Guillaume Motion Designer: Matt Greenwood Senior Data Technician: Shawn Schminke Data Technician: Chenelle Damas Company name: ArtJail Head of Production: Elizabeth Thuvanuti Keating VFX Producer: Kevin Daly Senior Lead Compositor: Emily Bloom Color Producer: Alison Maxwell Colorist: Clinton Homuth Cast Patrick Mahomes: Patrick Mahomes Creed Humphrey: Creed Humphrey Chris Jones: Chris Jones Xavier Worthy: Xavier Worthy KC Wolf: KC Wolf Moderator: Anais Fairweather; Precision-Guided Drive-to-Store Strategy by Locala for Open Farm
To promote brand awareness and foot traffic in the U.S. and Canada, Open Farm teamed with Locala on a hyper-local campaign. The laser-focused strategy earmarked dog owners that liked Open Farm’s ethically-sourced pet-nutrition products. Then, with customized geo-targeting, site users were guided to a retailer within a 15-minute drive. The ad optimization produced 16,165 total visits and nearly 6,000 incremental visits. It also secured a 25.2% uplift in footfall traffic, turning digital marketing into real results.
Affiliated Agency: N/A. All media planning, buying, and activation were handled directly by Locala in partnership with the Open Farm internal marketing team.
Credits: Key Individuals • Victoria Byrne, Retail Marketing Manager, Open Farm; • Rheem Barazi, Sales Manager, Locala; • Arianna Martinez, Account Manager, Locala;; DenTek Ultimate Fantasy Football Punishment by The Shipyard for Prestige Healthcare
People talk sports easier than dental woes. The DenTek Fantasy Guards campaign used fantasy football to discuss stress-induced teeth grinding, affecting millions of fans. The clever cross-channel push, including Yahoo, DraftKings hosts and TikTok, directed fans to purchase night guards on Amazon, as well as enter the Ultimate FF Punishment Contest and redeem coupons on DenTek.com. Yahoo Sports contributed 19 million impressions and 13,000 clicks. Heightened awareness among target males more than doubled and dental-guard sales rose 10%. Score!
Affiliated Agency: BBDO Chicago – Campaign Creator, Creative, and Strategy Lead ; Conundrum – Public Relations ; GlobalOverview - Ecommerce ; StoryAI - Influencer ; Philly Marketing Labs - Web
Credits: Mallory Janszen, Media Supervisor, The Shipyard Kelli Lannamann, Account Supervisor, The Shipyard Nate Blum, Media Planner, The Shipyard Megan Isler, Media Director, The Shipyard Jess Branson, VP Account Management, The Shipyard Addy French, Account Manager, The Shipyard Shannon Price, Senior Programmatic Trader, The Shipyard Emily Henggeler, Performance Marketing Planner, The Shipyard Nick Frye, Paid Search Specialist, The Shipyard James Ou, VP, Data Intelligence, The Shipyard Andrew Ameter, Associate Director, Data Strategy, The Shipyard Daven Murphy, Program Manager, The Shipyard

Corporate Responsibility/Non Profit: Stand Up to All Hate by Mindshare USA for Foundation to Combat Antisemitism
The Foundation to Combat Anti-Semitism had a difficult task: While Jewish Americans make up only 2% of the US population, they are the target of 70% of all faith-based hate crimes. FCAS identified the biggest high-interest cultural moment: The Superbowl. And it created a three-phased media experience made up of Anticipation, Ignition and Amplification. It transformed one communal broadcast experience featuring trusted voices into a sustained cultural conversation that succeeded in moving the 46% of Americans who were “unengaged from passive indifference toward active intent.
Affiliated Agency: VML - creative agency
Credits: n/a; Language Preference Model Revolutionizes Culturally Competent Civic Engagement by Optimal, Fenton, INTRVL for New York City Campaign Finance Board
New York City’s 2025 election featured a voter education and civic awareness campaign in multiple languages. The initiative, developed by Optimal with INTRVL, the Language Preference Model, and Fenton for the New York City Campaign Finance Board, sought to remedy a structural flaw in digital advertising: A reliance on proxies like browser language or surnames to determine who receives in-language information. Proxy-based targeting often misclassifies bilingual audiences. Creative was deployed in English, Spanish, Mandarin, Cantonese, Bengali, Korean, and Russian. producing large increases in impression delivery.
Affiliated Agency: Optimal (Ad-Tech Partner), Fenton (Strategic Partner), and INTRVL (Data Partner)
Credits: Jacob Garber, Vice President of Media, Optimal Thomas Blake, Executive Vice President, Fenton Elena Saunders, Associate Vice President of Advertising, Fenton Steven McAlpine, Founder/CEO, INTRVL; Wounded Warrior Project: Check-In Chain by The Many for Wounded Warrior Project
Veteran suicide is an urgent and underreported public health crisis. Wounded Warrior Project partnered with The Many to expand the conversation and reach both veterans and Gen Z during National Suicide Prevention Awareness Month. Believing that small actions create meaningful change, it promotes the “Check-in Chain,” a social-first campaign in which veterans are asked, “How are you really doing?” The campaign has generated 17.6 million impressions, 865K+ engagements, and a 64.7% view-through rate. It also drew significant lifts in awareness and ad recall on YouTube.
Affiliated Agency: Thibault Debaveye - Director, Union Production - Post Editorial
Credits: Kate DeMallie, Senior Brand Director, The Many Jeremiah Watson, Group Creative Director, The Many Jon Menager, Senior Project Manager, The Many Crystal Chou, Group Media Director, The Many Maxine Francisco, Media Planner, The Many Alex Huang, Digital Director, The Many Ryan Tucker, Manager - Creator Management, The Many Mariam Boyadjian, Digital Specialist, The Many Dave Sonsky, Content Marketing & Social Media Director, Wounded Warrior Project Judith Edwards, Manager, Social Media, Wounded Warrior Project

Content Marketing: Chief Mature Officer Ft. Kristin Chenoweth by Laura Geller Beauty for Laura Geller Beauty
Laura Geller Beauty has been serving women in the 40+ age group with its National Mature Women’s Day every April 9 since 2021. Last year, it appointed actress and singer Kristin Chenoweth as Chief Mature Officer. Kristin contributed humor and offered an age-based sale. The result: over 2.4 billion media impressions (+9% YOY) and 545 media placements (+4% YOY). Over 50,000 people signed up for the discount. The Age-Based Sale brought in $746.3K in a single day site Traffic rose 26% over the prior day.
Credits: Kristin Chenoweth - Talent Sara Mitzner - VP of Brand Marketing Haley Lim - Brand Marketing Director, AS Beauty Julie Singer - Brand Marketing Manager, AS Beauty Alexandra Franklin - Associate Brand Marketing Manager, AS Beauty Maggie Senft - Brand Marketing Coordinator, AS Beauty Julia Kahn - Social Media Associate Manager, AS Beauty Aileen Olmedo - Social Media Director, AS Beauty Kim Dorce - Marketing Manager Influencer and Paid Media, AS Beauty Ines Santos - Junior Manager Influencer and Paid Media, AS Beauty Georgia Power - Account Director, Alison Brod Marketing Communication Beth Daigle - Executive Vice President, Alison Brod Marketing Communication Jamie Childs- Account Supervisor, Alison Brod Marketing Communication Sammy Kerbel - Senior Account Executive, Alison Brod Marketing Communication Natalie Hickey - Account Coordinator, Alison Brod Marketing Communication Brian Quist - Videographer Ari Michelson - Photographer Neal Pittman - Laura Geller’s Hair Charlie Losiewicz - Gaffer Puya Dalili - Grip Teresa-Esmeralda Sanchez - Sound Bruce Wayne - Talent’s Glam; Bliss x Gilmore Girls Collection by Bliss for Bliss
Bliss, a provider of spa-grade skincare products, tapped into the nostalgia trend by launching a co-branded collection with the comfort show Gilmore Girls. Actress Kelly Bishop was the face of the campaign. Bliss offered a limited-edition collection of six Bliss products. The campaign earned 773 press placements and over 4 billion press impressions. On launch day, blissworld.com sessions were up 68%, with a conversion rate up 110% over the day prior. The collection drove a 496% increase in net sales over the prior 30 days.
Credits: Kelly Bishop - Talent Sara Mitzner - VP of Brand Marketing, AS Beauty Group Haley Lim - Director of Brand Marketing, AS Beauty Group Julie Singer - Brand Marketing Manager, AS Beauty Group Alexandra Franklin - Associate Brand Marketing Manager, AS Beauty Group Maggie Senft - Brand Marketing Coordinator, AS Beauty Group Molly Hyde - Social Media Associate Manager, AS Beauty Group Aileen Olmedo - Social Media Director, AS Beauty Group Tia Allen - Marketing Manager Influencer and Paid Media, AS Beauty Group Hallie Johnson - Junior Manager Influencer and Paid Media, AS Beauty Group Ari Michelson - Photographer Louise Michelson - Digital Tech Alicia Bridgewater - Casting Amber Wilson - Account Supervisor, Alison Brod Marketing Communications Kaitlin Lucchesi - Senior Account Executive, Alison Brod Marketing Communications Amanda Weiss - Account Executive, Alison Brod Marketing Communications Rayna Greenberg - Senior Vice President, Alison Brod Marketing Communications Neal Pittman - Laura Geller Hair Stylist Sophie Ono - Makeup Artist Tiffany Bianco - VP of Creative, AS Beauty Group Laura Onuska - Associate Creative Director, AS Beauty Group Carly Weilheimer - Design Manager, AS Beauty Group; NOS x Donut Car Build Sweepstakes: Fueled by Rev Heads! by The Many for NOS Energy
NOS Energy is an energy drink enjoyed by car culture fans. In 2025, the brand partnered with Donut Media on a campaign featuring co-branded content. Fans could enter a national sweepstakes to win a custom performance vehicle. An episode on all Donut channels featured the Donut team modding a 3rd Generation Chevy Camaro. NOS-sponsored athlete Ricky Stenhouse Jr. took the car for a spin. The episode drew over 1MM views and 30K likes on YouTube. The creator content and high-value prize garnered over 6.9MM impressions.
Credits: Maxine Francisco, Media Planner, The Many Christian Pettinelli, Associate Media Director, The Many Nicole Reinertsen, Media Director, The Many Crystal Chou, Group Media Director, The Many Alli Adamonis, Group Brand Director, The Many

Data: How Casey’s Used Real-Time Data to Deliver a Bigger Slice of the Pie by Kelly Scott Madison for Casey's
To improve brand awareness for Casey’s 2,900 locations, agency Kelly Scott Madison (KSM) used real-time data to identify a major opportunity in pizza sales. Through Marketing Mix Modeling, KSM discovered that broad food-and-beverage messaging was diluting campaign impact. To fix this, they leveraged first-party data and Lookalike Audiences to sharpen targeting across all digital channels. Foot traffic in stores rose 1.6% YoY, and in-store and online sales grew more than 2.5%. Casey’s saw a 3.1% lift in whole pizza sales per store, per day, compared to the previous year.
Credits: Justin Coaldrake, Sr. Director Marketing, Digital Experience, Casey's Ryan Fitzgerald, Marketing Manager, Media, Casey's Steph Hoppe, Executive Sponsor, Casey's Luke Fowler, VP Business Leadership, KSM Sara Lemmermen, VP Business Leadership, KSM Peyton Hofherr, Director, Integrated Planning, KSM Hannah Cheng, Supervisor, Integrated Planning, KSM Ridhima Jain, VP Analytics & Data Technologies, KSM; JCPenney Portrait Studios by Chacka Marketing for Shutterfly - Lifetouch
JCPenney Portrait Studios wanted to grow revenue in a highly competitive market, and data become key. Chacka developed a media strategy designed to drive efficient, profitable growth despite the reduced physical presence. The approach centered on using an internal Marketing Mix Model to forecast an efficient budget across channels. By combining modeling intelligence with audience strategy and conversion-focused execution, Chacka helped JCPenney Portrait Studios outperform any constraints. The campaign demonstrates how advanced analytics, disciplined media investment, and full-funnel execution can unlock sustainable performance in one of retail’s toughest categories.
Affiliated Agency: Chacka Marketing
Credits: Aubree Rose, Sr Director, Chacka Marketing Joe Comisky, Associate Manager, Chacka Marketing; First-Party Audience Intelligence Drives 4.5x Close Rate Lift Across Nine-Location Dealership Network by Coast Technology I LLC for Great American RV
Great American RV wanted to know what data it could use to build the audience behind the campaign, so it called on Coast Technology for help to find buyers. It used Google PPC, third-party listings, website forms, and finance applications. Leads built from de-anonymized first-party website traffic scored across income, credit range, homeownership status, life-stage signals, and in-market behavioral timing closed at more than four times the rate of every other internet lead source combined. The campaign ran without any incremental media spend, but using the same budget, different data, but dramatically different outcome than in the past.
Credits: Richard DeLancey - Co-Founder/Chief Innovation Officer Christian Maher - Data and Development Director Jake Lessard - Director of Digital Advertising

Health/Wellness: Wellness Women Can Trust by Exverus by Brainlabs for Theralogix
Women’s supplement brand Theralogix, with 18% less media budget, sought to improve social ROAS by a minimum 50%, and grow sales at least 10%. Placing the brand’s “Wellness Women Can Trust” campaign, Exverus used AI-powered segmentation tools, various kinds of TikTok ads and Instagram’s One Click Multi-Retailer. It also prioritized peer recommendations instead of competing with crowded listings on Amazon. Social results: Meta quarterly ROAS more than doubled, TikTok Search ROAS rose 293%. Overall metrics: purchases rose 18%, ROAS, 21%, and sales grew 19.5% YoY.
Credits: Georgia Schreiner, Media Director, Exverus by Brainlabs Jillian Telman, Senior Media Planner, Exverus by Brainlabs Karla Calderon, Assistant Media Planner, Exverus by Brainlabs Ryan Schuster, Director of Search & Social, Exverus by Brainlabs Sean Edwards, Director of Programmatic & E-commerce, Exverus by Brainlabs Michael Robbins, Associate Director of Paid Search, Exverus by Brainlabs Lexi Semanskee, Senior Programmatic Planner, Exverus by Brainlabs Charles Lai, Director of Analytics, Exverus by Brainlabs Aaron Silva, Associate Director of Ad Operations, Exverus by Brainlabs Hillary Kupferberg, VP of Performance Media, Exverus by Brainlabs Melissa Andraos, SVP of Strategy, Exverus by Brainlabs Jack Win, Head of Operations, Exverus by Brainlabs Talia Arnold, Managing Partner, Exverus by Brainlabs William Durrant, Executive Director, Exverus by Brainlabs; International Airport Care Activation by Mintz + Hoke for Hartford HealthCare
Mintz + Hoke worked with Hartford Health Care to negotiate the placement of a first-of-its-kind OnMed CareStation at local (Connecticut) Bradley International Airport. The room-sized facility, which offers visual telehealth visits, is backed by such airport signage as “Feel Better Before You Fly” and “Future Health Starts Here.” The target audience is passengers, airline crew members and airport staff. The project gained media attention from local, regional, and national press and ultimately inspired OnMed to explore implementing its CareStations at airports across the country.
Affiliated Agency: OnMed, Departure Media, Bradley International Airport
Credits: Mintz + Hoke: Sara-Beth Kozlowski, Principal, Media and President, Media Only. Hartford HealthCare: Karen Goyette, EVP and Chief Strategy & Transformation Officer OnMed: Ashley Christy, COO; Physician Awareness by Laughlin Constable for Northwestern Medicine
Using messaging from a successful consumer campaign, “It Happened Here,” Chicago’s Northwestern Medicine set out to increase awareness among non-Illinois physicians. The health system used live sports for reach, audio placements for frequency – and hyper-targeted social, online video, CTV, and branded content to reinforce credibility. Northwestern was able to create a “frequency illusion” making it feel “omnipresent.” Results included over 45 million target audience impressions,10% more than expected; and video completion rates in five new geographies that were 10% to 20% higher than in Chicago.
Affiliated Agency: HIVE Content Studio, Post Production
Credits: Vanessa Watts, EVP, Head of Media, Laughlin Constable Paige Hansen, Senior Media Planner, Laughlin Constable Jared Murphy, Media Planner, Laughlin Constable Maggie Genske, Supervisor, Paid Search, Laughlin Constable Sarah Takacs, Associate Director, Data & Analytics, Laughlin Constable Patrick Laughlin, Chief Creative Officer, Laughlin Constable Jonathan Laughlin, Chief Creative Officer, Laughlin Constable Canice Neary, SVP, Executive Creative Director, Laughlin Constable Megan DeMeyer, Group Creative Director, Laughlin Constable Chris Ebel, Group Creative Director, Laughlin Constable Kendall Roth Peterson, Art Director, Laughlin Constable Damilare Tomori, Senior Production Designer, Laughlin Constable Christopher DeYoung, VP, Head of Design, Laughlin Constable Amy Merchant, EVP, Head of Client Engagement, Laughlin Constable Chelsey Wahlstrom Virgilio, VP, Group Account Director, Laughlin Constable Gretchen Gerlach, Account Supervisor, Laughlin Constable Julia Matthews, Project Director, Laughlin Constable Katy Gajewicz, Chief Strategy Officer, Laughlin Constable Christopher McNeill, Strategy Director, Laughlin Constable Vincent Geraghty, EVP, Production & Hive Content Studio, Laughlin Constable Phil Smith, VP, Sr Content Producer, Laughlin Constable Connor Weitz, Associate Director, Content Creation, Laughlin Constable Clayton Ingalls, Associate Editor, Laughlin Constable Tony Berg, Traffic Manager, Laughlin Constable

Influencer Marketing: Google Pixel x The White Lotus by Warner Bros. Discovery / Courageous Studios for Google / HBO Max
Warner Bros. Discovery and Courageous Studios enlisted podcaster and pop culture influencer Evan Ross Katz for an effort focusing on HBO Max’s partnership with Google. Katz used his trusty sidekick: the Google Pixel with Gemini to create an 8-part miniseries featuring Season 3 cast member Nicholas Duvernay released after each new episode of The White Lotus, throughout Season 3. Each outing follows Evan’s mission to experience the sights, flavors, and culture of Thailand with no prior planning, making his Google Pixel and Gemini the ultimate travel companion.
Affiliated Agency: Media Futures Group
Credits: Warner Bros. Discovery Courageous Studios Stept Studios Media Futures Group (Agency); Krusteaz Fall & Back-to-School Influencer Campaign by Harmelin Media for Krusteaz
Krusteaz’s Fall and Back-to-School campaign demonstrated a creative, community-led approach to influencer marketing by identifying the individuals and groups that genuinely influence seasonal food purchases. Instead of relying on a single influencer archetype, the campaign activated creators with real sway over buyer behavior during two key moments. By intentionally selecting creators with proven community trust and behavioral influence, Krusteaz maintained relevance across parents, students, fans, and culture-drivers, keeping the brand top-of-mind during two critical seasonal windows while delivering strong campaign performance.
Affiliated Agency: Harmelin Media, Influencer and Media Agency. Role: Led influencer strategy, creator identification, community segmentation, content oversight, campaign optimization, and reporting.
Credits: Buckley Shaffer, Digital Marketing Manager, Krusteaz Mollie Dronson, Director of Influencer Marketing, Harmelin Media Margot Somers, Manager, Paid Social & Influencer Marketing, Harmelin Media Heather Widdop, Director, Harmelin Media Andrew Shober, Senior Strategist, Harmelin Media Alyssa Marinello, Senior Strategist, Harmelin Media; The Tea on THC Infuencers: Get the Facts by Initium Health for Colorado School of Public Health Educational Awareness Campaign
Tea on THC is a Colorado-based cannabis prevention initiative that uses trusted community voices to make health guidance relatable and usable in everyday life. This influencer video series features a range of real perspectives. Rather than lectures or scare tactics, the videos present authentic conversations paired with plain-language facts about high-concentration THC and its potential effects on developing brains, pregnancy and mental health. Filmed in real environments — homes, clinics, and Colorado’s outdoors — the content emphasizes reflection, connection and healthy coping choices.
Credits: Elise Plakke, Executive Creative Director, Initium Health James Corbett, Principal, Initium Health

Media Plan: Indie Streams to Big Screens by Exverus by Brainlabs for The Chosen
Indie sensation "The Chosen" created a new entertainment model - turning a crowdfunded drama into a box-office smash hit, despite limited budget and awareness of the streaming series coming to the big screen. The campaign - featuring a Times Square takeover, global OOH media, interactive trailers and AR immersive lenses - far exceeded expectations. The film grossed $50 million, with 6.1 million tickets sold. Non-viewer awareness surged by 44%, brand awareness hit 72% and lifetime revenue totaled over $140 million.
Affiliated Agency: NPRP Media, Digital out-of-home provider
Credits: Tasha Day, VP of Media Planning & Strategy, Exverus by Brainlabs Anna Elema, Media Planning Director, Exverus by Brainlabs Melanie Mogey, Supervising Media Planner, Exverus by Brainlabs Samantha Suarez, Assistant Media Planner, Exverus by Brainlabs Sean Edwards, Director of Programmatic & E-commerce, Exverus by Brainlabs Ryan Schuster, Director of Search & Social, Exverus by Brainlabs Ryan Adams, Search & Social Specialist, Exverus by Brainlabs Charles Lai, Director of Analytics, Exverus by Brainlabs Aaron Silva, Associate Director of Ad Operations, Exverus by Brainlabs Hillary Kupferberg, VP of Performance Marketing, Exverus by Brainlabs Melissa Andraos, SVP of Strategy, Exverus by Brainlabs Jack Win, Head of Operations, Exverus by Brainlabs Talia Arnold, Managing Partner, Exverus by Brainlabs William Durrant, Executive Director, Exverus by Brainlabs; Audible: Jane Austen’s Pride & Prejudice Launch Campaign by WPP Media for Audible
Audible's "Regency Revived" campaign for "Pride and Prejudice" re-created the aesthetic and atmosphere of the Regency Era, with immersive experiences fusing modern and historical elements. The campaign featured integrated marketing, paid social, OOH and a strategic partnership with NowThis. Results included 37M+ total impressions, and the "Ardent Affair" event featuring bespoke content, period design and cultural elements earned 30MM+ UGC/earned media impressions. Brand lift studies showed a 5% increase in purchase intent and a 6% favorability increase.
Affiliated Agency: NowThis Media – media partner & experiential production
Credits: Catherine Rardin, Associate Director, Experiential – Wavemaker/WPP Media Maggie Jones, Head of Experiential – Wavemaker/WPP Media Emma Graham, Manager, Experiential – Wavemaker/WPP Media Emme DiPasquale, Manager, Content – Wavemaker/WPP Media Ben Acton, Associate Director, Content – Wavemaker/WPP Media Eleni Michelis, Senior Associate, Content – Wavemaker/WPP Media Mandy Lemos, Associate Director, Content & Influencer - Wavemaker/WPP Media Jordyn Gelfand, Manager, Influencer & Content - Wavemaker/WPP Media Erin English, Director, Content & Influencer – Wavemaker/WPP Media Jenna Fidellow, Head of US Content – Wavemaker/WPP Media Marla Theodore, Group Director, Client Lead – Wavemaker/WPP Media Joseph Wilson, Manager, Content Media NA – Audible Kim Warner, Director, Content Media NA – Audible Caitlin Confort, Associate Director, Brand Activations + Sponsorships – Audible Hayley Schimmer, Brand Activation & Sponsorships – Audible Natali Halawani, Public Relations Manager – Audible Mike Holowaty, Sales Director - NowThis Kelsey Marsh, Head of Production & Operations - NowThis; Yes on 50, The Election Rigging Response Act by Polaris Campaigns for Yes on Prop 50
California's Proposition 50 redistricting measure faced uncertain funding and many hurdles - but a data-driven strategy helped propel it to victory. The campaign included integrated media buys across broadcast, cable and satellite TV, CTV, digital video, radio and streaming audio, hyper-targeted technology, and in-language programming investments. A deal with YouTube's NFL Sunday Ticket generated 200 million impressions on streaming sports apps. The campaign reached 95% of adults 18 and up in CA, and the measure passed with 64% support.
Affiliated Agency: Bearstar Strategies, Creative & Production
Credits: Tom Pino, CEO & President, Polaris Campaigns Audrey Elman, Media Director, Polaris Campaigns Collin Moore, Director of Research & Analytics, Polaris Campaigns Lidya Mesgna, Director of Client Strategy, Polaris Campaigns Caitlin Berreitter, Media Buyer, Polaris Campaigns

Multicultural/LGBT Media: "Get More Than You Expect"— McValue Lunar New Year Red Envelope by ADMERASIA for McDonald’s
McDonald’s launched McValue, a platform designed to increase customer visits by highlighting the benefits of everyday value. The campaign from ADMERASIA aimed to connect with Asian American adults aged 18+ in a culturally relevant way. The McValue launch coincidentally aligned with Lunar New Year. The campaign generated 37.8 million impressions and a 33.6% behavioral lift, with red envelope creatives significantly outperforming standard formats. By strategically tying McValue to Lunar New Year and leveraging cultural insights, the campaign delivered both emotional resonance and measurable business impact.
Credits: Bess Cades, Director, Media Investment, McDonald’s Jamie Krinsky, Director, Go to Market Media, McDonald’s Caroline Spartis, Manager, Media Strategy, McDonald’s Doris Huang, Managing Partner, ADMERASIA Michael Lai, VP, Media Services, ADMERASIA Karena Chu, Media Director, ADMERASIA Charles Chang, Associate Media Director, ADMERASIA Amy Lin, Media Supervisor, ADMERASIA Alicia Zhang, Senior Media Specialist, ADMERASIA Zoe Wong, Senior Media Specialist, ADMERASIA; Snack Wrap by Love at First Bite (Again): The Snack Wrap Comeback for McDonald's
After nearly a decade-long absence, McDonald’s brought back the iconic Snack Wrap. To connect authentically with Asian American audiences, the campaign from ADMERASIA turned nostalgia into cultural engagement through social-driven storytelling that celebrated both memory and modern relevance. The campaign featured a short-form, creator-led video that was distributed across platforms like TikTok, Instagram. By blending emotional storytelling with culturally relevant media choices, McDonald’s transformed the Snack Wrap’s return into a shared social moment that is reconnecting with Asian American consumers in an authentic, memorable and modern way.
Credits: Doris Huang, Managing Partner, ADMERASIA Michael Lai, VP, Media Services, ADMERASIA Karena Chu, Media Director, ADMERASIA Andrew Hung, Associate Media Director, ADMERASIA Chaitashi Pandya, Media Specialist, ADMERASIA Joshua Nathan, Media Specialist, ADMERASIA; Language Preference Model Revolutionizes Culturally Competent Civic Engagement by Optimal, Fenton, INTRVL for New York City Campaign Finance Board
Developed by Optimal with INTRVL, the Language Preference Model powered a nonpartisan multilingual voter education and civic awareness campaign in partnership with Fenton for the NYC Campaign Finance Board during the city’s 2025 municipal elections. The initiative addressed a longstanding structural flaw in digital advertising: the reliance on crude proxies such as browser language or surnames to determine who receives in-language civic information via digital advertising. Compared to prior efforts, impression delivery increased by 790% among Bengali audiences, 1,600% among Korean audiences, and 211% among Russian audiences.
Affiliated Agency: Optimal (Ad-Tech Partner), Fenton (Strategic Partner), and INTRVL (Data Partner)
Credits: Jacob Garber, Vice President of Media, Optimal Thomas Blake, Executive Vice President, Fenton Elena Saunders, Associate Vice President of Advertising, Fenton Steven McAlpine, Founder/CEO, INTRVL

Native Marketing: Khloe Kardashian’s ‘Khloud protein popcorn’ launch by MilkMoney Holdings, Inc. for Khloud, Inc.
Khloé Kardashian’s Khloud Protein Popcorn used OOH to introduce the brand to Los Angeles. The creative went imaginative, including a skywriting activation over the Santa Monica Pier with the message: “Khloud Is Here.” That real-time effort went viral, with organic sharing across TikTok and Instagram, augmented by Kardashian’s social push to 300M followers and Khloud-owned channels. Also, billboards near gyms, fitness studios and Target stores announced the 7g protein product in a nifty 2D way. The bright imagery made a breezy debut.
Credits: -Khloé Kardashian, Founder, Khloud, Inc. -Tate Murray, Sr. Brand Director, Khloud, Inc. -Jessica Bixby, Co-Founder, Khloud, Inc. -Kathleen Braine, CMO, Khloud, Inc. -Jessica Lungariello, CCO, Khloud, Inc. -Sam Keywanfar, CEO, MilkMoney; Command Goes Back to College with Dorm Therapy by Colle McVoy for 3M – Command
Decorating dorm rooms is essential — so is protecting walls. That means 3M’s Command to the rescue. Its damage-free hanging solutions lets students personalize a special space with ease. But rather than targeting parents, 3M zeroed in on college students, utilizing social media, YouTube and influencers to ensure loyalty. It also partnered with Dorm Therapy, a key resource for student living. Rooms look brighter, and 3M earned an 18-point lift in purchase intent and a 28-point lift in brand affinity. That’s an A.
Affiliated Agency: Apartment Therapy/Dorm Therapy, Media Partner, Co-Content Creator
Credits: Steve Knapp, Managing Director, Media & Data Science, Colle McVoy Jessica Lieberman, VP, Group Media Director, Colle McVoy Ashley Marcellus, Associate Media Director, Colle McVoy Rebecca Engelking, Senior Media Planner, Colle McVoy Jessica Henrichs, Chief Executive Officer, Colle McVoy Ciro Sarmiento, Chief Creative Officer, Colle McVoy Tricia Lynch, VP, Group Account Director, Colle McVoy Kristin Murray, Global Consumer Experience Director, 3M Valerie Inglis, Global Brand Communications Manager, 3M Whitney Zustiak, Global Brand Communications Director, 3M Shawna Thacker, Global Consumer Experience Manager, 3M Ivy Peterson, Manager, Brand Innovation & Strategy, Apartment Therapy/Dorm Therapy Kate Edler, Executive Director, Brand Innovation & Strategy, Apartment Therapy/Dorm Therapy Reece Cooper, Account Manager, Brand Activation, Apartment Therapy/Dorm Therapy Anna Hoffman, Executive Creative Director, Apartment Therapy/Dorm Therapy Peggy Lin, Producer, Creative Studio, Apartment Therapy/Dorm Therapy Angie Prendergast, Senior Director, Brand Partnerships, Apartment Therapy/Dorm Therapy Elizabeth Entenman, Senior Branded Content Editor, Apartment Therapy/Dorm Therapy Courtney Balestier, Senior Writer, Apartment Therapy/Dorm Therapy Leah Martin, Senior Influencer & Talent Manager, Apartment Therapy/Dorm Therapy Haley Rodriguez, Associate Creative Producer, Apartment Therapy/Dorm Therapy; PX x Genius Custom Video: A Fiasco that Caused Panda-monium! by The Many for Panda Express
Panda Express leaned into rap and hip hop to reach its target audience. The creative centered on Lupe Fiasco, an artist who took Desiigner's hit song "Panda" and created his own playful remix as a love letter to the restaurant years ago. He did the same with YouTube’s "Verified" YouTube series, name-dropping Panda Express dishes. Media ran across Genius.com, alongside custom social content that clicked with music fans and foodies. The Verified video alone drove over 1M impressions, proving all business is personal.
Affiliated Agency: n/a
Credits: Quintin Debley, Associate Media Planner, The Many June Park, Senior Media Planner, The Many Christian Pettinelli, Associate Media Director, The Many Nicole Reinertsen, Media Director, The Many Crystal Chou, Group Media Director, The Many Joe Kim, Senior Brand Manager, Panda Restaurant Group Danny Aguilar, Brand Marketing National Campaign Lead, Panda Restaurant Group

New/Emerging/Experimental Media: Rare Beauty’s Eau de Parfum Launch by MilkMoney Holdings, Inc. for Rare Beauty LLC
Rare Beauty partnered with MilkMoney to support the launch of Selena Gomez’s Eau de Parfum using a scratch-and-sniff out-of-home campaign across New York City. Three custom billboards allowed pedestrians to physically sample the fragrance from the creative. Each featured a geofenced QR code directing consumers to Shopify’s Shop App, where they could claim a free rollerball sample. The campaign delivered 426 million social media views, 401,300 social engagements, and a 7.98% engagement rate, with additional lift driven by organic sharing and earned media.
Affiliated Agency: N/A
Credits: -Katie Welch, Chief Marketing Officer at Rare Beauty -Ashley Murphy, Vice President of Marketing at Rare Beauty -Josh Gurrie, Execute Vice President of Creative at Rare Beauty -Amanda Millan, Head of Brand Partnerships at Shop from Shopify -Sam Keywanfar, CEO at MilkMoney; McDonaldland VR by ADMERASIA for McDonald's
McDonald’s launched McDonaldland VR, inviting fans to step inside the limited-time meal offering that reimagined nostalgia for the digital age. Technology let fans reconnect with the iconic places such as the Apple Pie Tree Forest, Hamburger Patch, and Filet-O-Fish Lake, as well as meet characters like Grimace, Hamburglar, Birdie, and Mayor McCheese. Influencers shared in-world adventures, while media outlets such as TrendHunter and Pop Insider spotlighted innovation. The campaign delivered 22.8 million impressions and over $1.8 million in earned PR value, transforming nostalgia into a playable world that became an immersive storytelling experience.
Credits: Bess Cades, Director, Media Investment, McDonald’s Jamie Krinsky, Director, Go to Market Media, McDonald’s Courtney Harris, Manager, U.S. Marketing, Customer Engagement, McDonald's Nathaniel Gaynor, Sr. Marketing Manager, Brand Partnerships, McDonald's Doris Huang, Managing Partner, ADMERASIA Michael Lai, VP, Media Services, ADMERASIA Karena Chu, Media Director, ADMERASIA Alex Nguyen, Media Supervisor, ADMERASIA Christina Yang, Media Supervisor, ADMERASIA; Panda Express x Super League Gaming Integration: “Leveling Up” with first-to-market media by The Many for Panda Express
Panda Express met Gen Z inside gaming environments where fans frequently connect with beloved brands. The brand brought back Hot Orange Chicken for a limited time, and launched a campaign integrating Hot OC directly into Fortnite and Roblox gameplay. Teaser messages were created and run across in-game billboards in Roblox. 3D Characters featuring Pei Pei, the brand’s beloved mascot, were launched on Fortnite. Performance grew to 16% engagement rates in Roblox, and 537,000 in Fortnite. The campaign increased brand relevance, memorability, and overall time spent with the brand accounting for 450,000 engagements, as well as 265,000 cutscene views that did not interrupt gameplay.
Affiliated Agency: n/a
Credits: Quintin Debley, Associate Media Planner, The Many June Park, Senior Media Planner, The Many Christian Pettinelli, Associate Media Director, The Many Nicole Reinertsen, Media Director, The Many Crystal Chou, Group Media Director, The Many Joe Kim, Senior Brand Manager, Panda Restaurant Group Danny Aguilar, Brand Marketing National Campaign Lead, Panda Restaurant Group

Outdoor Media: Khloe Kardashian’s ‘Khloud protein popcorn’ launch by MilkMoney Holdings, Inc. for Khloud, Inc.
To launch Khloé Kardashian’s KHLOUD Protein Popcorn, brand partnered with MilkMoney, using billboards and skytyping over the Santa Monica Pier. The first cloud-like message in the sky, “KHLOUD IS HERE,” went viral on TikTok and Instagram Stories, with fans sharing their reactions and tagging Khloé, who reshared the content with her 300 million+ followers. Next came a targeted citywide billboard rollout across Los Angeles, focused on high-traffic areas near gyms, fitness studios, and Target stores. Creative featured dreamy clouds, popcorn visuals, and Khloé herself.
Credits: -Khloé Kardashian, Founder, Khloud, Inc. -Tate Murray, Sr. Brand Director, Khloud, Inc. -Jessica Bixby, Co-Founder, Khloud, Inc. -Kathleen Braine, CMO, Khloud, Inc. -Jessica Lungariello, CCO, Khloud, Inc. -Sam Keywanfar, CEO, MilkMoney; “Wednesday” Partnership—Official Thingertips by Goodby Silverstein & Partners for Cheetos
To differentiate Cheetos from other sponsors for Netflix’s “Wednesday,” season 2, Goodby Silverstein used the snack’s most iconic attribute: Cheetle, the orange dust left after eating one. “Wednesday” character Thing, a disembodied hand, was positioned as “Official Thingertips of Cheetos.” Campaign broke with Times Square billboard, with Cheetle prints then infiltrating competing ads, newspapers, street furniture, taxis and busker performances. Results: 144M impressions from Times Square placements, 152M social impressions. And the Cheetos “Wednesday” limited-edition product became the third fastest-selling Cheetos LTO of all time.
Credits: Client: Frito Lay North America Brand: Cheetos Agency: Goodby, Silverstein & Partners & Netflix Marketing Partnerships Client Name of Company: PepsiCo Brand: Cheetos CMO PepsiCo: Hernán Tantardini CEO PFNA: Steven Williams Senior Vice President, Frito-Lay Core Brands: Tina Mahal Chief Creative Officer: Chris Bellinger Senior Director, Cheetos Brand Marketing: Jenni Welsh Director, Cheetos Brand Marketing: Ishita Helm Brand Manager, Cheetos Brand Marketing: Jules Liu Network Name of Company: Netflix Creative Agency Name of Company: Goodby Silverstein & Partners Creative Chief Creative Officer: Margaret Johnson Executive Creative Director: Eamonn Dixon Executive Creative Director: Stefan Copiz Associate Creative Director: Pedro Furtado Associate Creative Director: Fabio Santoro Art Director: Cale Berry Account Services Managing Partner: Brian McPherson Group Account Director: Shanley McClure Account Director: Camille LeJeune Account Manager: Daniel Bradley-Villarini Assistant Account Manager: Katie Pellegrini Brand and Communication Strategy Partner, Chief Strategy Officer: Christine Chen Global Brand Strategy Director: Alan Stout Communication Strategy Director: Jacob Sperla Production Management Name of Company: Omnicom Production Head of Production: Jim Haight Executive Producer: Sara Ward Senior Producer: Alexis Galmin Business Affairs Specialist: Tristan Martin Production Production Company: SMUGGLER Production Services Company Vancouver: Merchant Director: Freddy Mandy Executive Producers: Patrick Milling-Smith / Brian Carmody / Drew Santarsiero Managing Director: Sue Yeon Ahn Head of Production: Alex Hughes Producer: Alec Sash Production Supervisor: Peter Vanstone Commercial Coordinator: Christian Opus-Harrison 1st AD: Keith Giesbrecht Director of Photography: Bob Yeoman Production Designer: Jordan Worth Casting House: Powerhouse Casting Wardrobe Stylist: Adelle Gaudet Hair / Makeup: Raquel Atienza Cast Thing: Victor Dorobantu Julie: Sara Bynoe Air: Matthew Graham Exec 1: Brian Alexander Exec 2: Terri Pimblett PA: Sherilyn Wren Car Voice: Matthew David Reid Chin Window Voice: Olivia Bortolazzo Editorial Company Name: Arcade Sila Soyer: Managing Partner/EP, NYC + LA Fanny Cruz: EP, NY Ellen Lavery: Senior Producer Jeff Ferruzzo: Editor Chris Angel: Assistant VFX + Finishing Company: Mirada President / Chief Creative Officer: Matthew Cullen EVP / Executive Producer: Anna Joseph Executive Producer: Sean Barney Head of Design and Post Production: Eric Zapakin Senior Producer: Amir Noorani Associate Producer: Samantha Richardson VFX Supervisor: Bryant Reif Art Director: Gus Mendez Post Coordinator: Gabrielle Marzolf Online/VFX Editor: Darren Richmond Flame Artist: Justin Blaustein 3D Artists: King Nigoza, Raphael Protti, and Robert Seaton Comp Artists: Daniel Raschko, Mike Brumit Motion Graphics Design: Orlando Costa, Joie Sui Sound Design + Mix Company Name: Lime Executive Producer: Susie Boyajan Producer: Cassie Underwood Sound Design + Mix: Joel Waters Audio Assistant: Mia Perfetti Color Color Studio: Royal Muster Colorist: Roslyn Di Sisto Color Assists: Esli Israel, Celene Curlee, Abby Dougherty Executive Producer: Thatcher Peterson Head of Production: Diane Valera TIMES SQUARE TAKEOVER Activation - Production Company Company Name: MKG Executive Producer: Charlie Strumm Senior Producer: Steph Bleyer Creative Director: Leah Taylor Dunbar Graphic Lead: Alex Thompson Design Lead: Nicole Stankus Company Name: Omnicom Productions Executive Producer: Rock Darlington Executive Producer: Steven Kreuch Freelance Senior Producer: Katie Penna Executive Producer - Content: Kelly Brooks DP/Director: Noah Fowler MEDIA AGENCY Company Name: OMD/OMG Executive Director: Susan Rezmovic-Cohen Director, Planning: Josie Meadows Director, Outdoor: Staci Schutze Associate Director, Integrated Media Planning: Lauren Guliasi; Welcome to Fabulous by R&R Partners for Las Vegas Convention & Visitors Authority
R&R Partners spread the message “Welcome to Fabulous Las Vegas” to three major OOH touchpoints, generating 5B impressions and $100M in earned media value. 1: The players entrance at the NFL stadium, getting brand organically shared on NFL broadcasts. 2: The arts festival Complex. 3: Formula 1 Grand Prix. Coverage appeared in top media including USA Today, CBS, ABC and ESPN, and leading travel outlet. Results: six-point jump in positive travel sentiment, quadrupling of web traffic, and week over week doubling of MGM Grand’s bookings.
Affiliated Agency: N/A
Credits: Fletcher Whitwell, Chief Growth Officer, R&R Partners Mikael Greenlief, EVP Head of Media, R&R Partners Lindsey Patterson, SVP Media & Publishing, R&R Partners Brandi Skrtich, Corporate Media Strategy Director, R&R Partners Kayee Tam, Media Strategy Director, R&R Partners Trevor Blake, Associate Media Strategy Director, R&R Partners

Performance Media & Marketing (including Direct Response, TV, Email, etc.): Lear Capital: Collapsing the Funnel Through Creator-Led Planning & Buying by BB3 Advertising for Lear Capital
Lear Capital, a retailer and precious metals investment dealer, taped BB3 Advertising, a boutique growth agency, to drive awareness using social media influencers and creators throughout the customer journey. The team bought partnerships to create awareness, educate and run acquisition channels, eliminating the need for traditional lower-funnel media. The campaign achieved growth on YouTube, but also extended across major social platforms. It proved paid collaborations can deliver response at each stage of the funnel, changing the role for planning and buying in modern performance marketing campaigns.
Affiliated Agency: BB3 Advertising – Planning, Buying, Influencer Strategy, Paid Social, YouTube Activation
Credits: Ariel Brooks Benz, Founder & CEO, BB3 Advertising Planning, Buying & Influencer Strategy Team, BB3 Advertising Patti Suchanick, Lea Payan, Elena Quiroga and Chris Valentine Lear Capital Executive Team (including CMO participation) Dena Levi Two-D Productions; General Annual Product Campaigns by Vuja De Digital for Golf Pride
Golf Pride, which makes golf grips, faced stagnating year-over-year growth despite its market dominance. Media expert Vuja Dé Digital was brought in last year to change the brand’s digital performance campaigns that combined fragmented media buying strategies. It centralized data and paid media under a shared taxonomy, and introduced advanced measurement and creative testing to operate a real-time, data model that fuels direct-to-consumer (DTC) revenue and retail growth. Digital performance results delivered the brand’s highest sales performance, with 20% year over year total growth, 10% North America sales growth and 18,600 store purchase conversions.
Credits: Brandon Tonkovich, Sr. Associate Brand Manager, Golf Pride Vicky M Suto, Global Direct to Consumer Manager, Golf Pride Kelly Maguire, Co-Founder/Strategy, Vuja De Digital Ashley Kovac, Account Supervisor, Vuja De Digital; American Cancer Society Donate 2025 by Crossmedia for American Cancer Society
Facing waning awareness and economic challenges, the American Cancer Society tasked Crossmedia with overhauling its Giving Season performance media strategy by implementing a framework to improve donations. New and existing donors lost a clear understanding of ACS’ role. Awareness and familiarity had waned, but after 11 months of testing, Crossmedia found the most effective audience segment strategy to use across programmatic, social and search channels. Giving Tuesday became the strongest on record for ACS, driving a 45% increase in web donations, a 47% lift in revenue, and a 78% year over year increase in new donors, more than six times the category growth rate of 13%.
Credits: Chris Kelly, VP Growth Marketing, American Cancer Society Laura DePeters, Managing Director, Social, Content & Paid Media, American Cancer Society Becky Lehman, Director, Media Strategy, American Cancer Society Austin Myers, Paid Media Manager, American Cancer Society Sidney Burngasser, Managing Director, Brand, American Cancer Society Rachel Ooms, Executive Client Director, Crossmedia Hayley Fox, Managing Director Planning & Business Leadership, Crossmedia Dave Gardner, Managing Director Biddable, Crossmedia Maria Valente, Associate Director Planning & Business Leadership, Crossmedia Olivia Baronfeld, Supervisor, Integrated Investment, Crossmedia Eddie Stamper, Associate Director, Programmatic, Crossmedia Erin Heim, Supervisor, Programmatic, Crossmedia Rachel Fuller, Director, Search, Crossmedia Ted Nihtianov, Associate Director, Search, Crossmedia Laura Rupprecht, Associate Director, Social, Crossmedia

Pharma/Health Wellness: Breathtaking Moments by WPP Media for Johnson & Johnson, Rybrevant
Johnson & Johnson’s "Breathtaking Moments" activation, promoting the combination of Rybrevant and Lazcluze for lung cancer, began at a major Chicago cancer conference. Adventurer and two-time cancer survivor Sean Swarner espoused on a panel that “life is more breathtaking than lung cancer.” The next day, J&J conducted the first-ever takeover of the Willis Tower Skydeck, featuring imagery and window clings. Consumer photos using a dedicated hashtag triggered charitable donations. Results: over 2,200 unique impressions, 1,700 engagements, and an average dwell time of over 28 minutes.
Affiliated Agency: Madison House Experiential – Experiential Production Porter Novelli - PR FleishmanHillard - PR DDB Health - Pharmaceutical Advertising Agency Merkley + Partners – Creative Agency
Credits: Catherine Rardin, Associate Director, Experiential – WPP+/WPP Media Maggie Jones, Head of Experiential – WPP+/WPP Media Claire Richard, Director, Planning – WPP+/WPP Media Kent Hagen, Group Director, Planning & Strategy – WPP+/WPP Media Hannah Reynolds, Senior Manager, Product Communications, Oncology, Lung Portfolio – Johnson & Johnson Dominique Thibault, Product Director, Consumer Activation and Patient Experience – Johnson & Johnson Tara Mulcahy, Group Product Director, Lung Cancer Patient and Patient Care Marketing – Johnson & Johnson Sarah Dorr, Account Executive – Porter Novelli Diana DiNapoli, VP, Health – Porter Novelli Ryan Martin, SVP, Health – Porter Novelli Kara Hendon, SVP, Health – Fleishman Hillard Jenna Fidellow, Head of US Content – Wavemaker/WPP Media Ian Greenberg, Owner – Madison House Experiential Steph Jackson, Account Group Supervisor – DDB Health Rad Dedic, SVP, Associate Creative Director – DDB Health Nikita Golitsyn, SVP, Associate Creative Director, Copy – DDB Health Olivia Tanner, Account Supervisor – Merkley + Partners Craig Cimmino, Group Creative Director – Merkley + Partners Scott Wanderman, Creative Director – Merkley + Partners; A message from someone who “gets it” – navigating the newly diagnosed during Multiple Sclerosis Awareness month by Novartis and N2 - A Publicis Media Agency for Novartis
Encouraging newly diagnosed multiple sclerosis patients to self-advocate with doctors, Novartis’ Kesimpta ran a series of ads across social platforms showcasing the experience of thousands of similar patients. By leveraging proprietary research, targeting approaches and audience segmentation, the effort achieved a 6.8 point lift in ad recall (55% higher than platform benchmark), a 3 point lift in brand awareness (43% higher), and up 6.6 points in intent. Website visits driven by social increased 117% and high-value action file downloads 143% compared to the prior month.
Affiliated Agency: FCB Health – creative agency of record
Credits: Kiersten Britton, Senior Vice President, N2 (Publicis Health Media) • Martino Chiaviello, Assoc Director of Customer Experience (Novartis) • Rachel Curry, Customer Experience Manager (Novartis) • Wilmette Dadzie, Executive Director, Marketing Strategy (Novartis) • Alison Elmire, Social Investment Associate Director, N2 (Publicis Health Media) • Sonya Humphreys, Assoc Director, Marketing Strategy (Novartis) • Lisa Kirstein, Director, Marketing Strategy (Novartis) • Jerry Joseph, Planning Director, N2 (Publicis Health Media) • Kristin Patton, Executive Director, Customer Experience (Novartis); Turning Awareness into Action: Activating the First MASH Therapy by Butler/Till for Madrigal Pharmaceuticals / Rezdiffra™ (resmetirom tablets)
Madrigal Pharmaceuticals’ campaign for Rezdiffra not only launched a new drug, but activated a new drug category: treatment of MASH (Metabolic Dysfunction-Associated Steatohepatitis). The campaign targeted two audiences: diagnosed patients and those silently progressing towards MASH from fatty liver disease. Videos established legitimacy at scale, while digital, search and point-of-care marketing provided next steps. Results included 5,300+ new to brand prescriptions, $200+ million in incremental revenue, and 122,000+ additional specialist visits.
Affiliated Agency: MRM - Creative AOR
Credits: Danielle Fox, Sr. Director, Integrated Planning, Butler/Till Julia McLyman, Manager, Integrated Planning, Butler/Till Morgan Van Der Horst, Senior Integrated Planner, Butler/Till Ricky McCrumb, Account Director, Butler/Till Taylor Wood, Account Supervisor, Butler/Till Shauna Pignone, Senior Account Executive, Butler/Till Ashlee Tumminelli, Senior Account Executive, Butler/Till Dominic Frezza, Senior Total Play Specialist, Butler/Till Elizabeth Iodice, Channel Manager, Social Media, Butler/Till Christopher Palmeri, Senior Paid Search Specialist, Butler/Till Zach Dunton, Senior Paid Search Specialist, Butler/Till Brooke Youngman, Media Operations Specialist, Butler/Till Paul Bradley, Group Director, Campaign Analytics, Butler/Till Jared Coffey, Information Analyst II, Butler/Till Nicole Hamlin, VP, Integrated Planning & Partnerships, Butler/Till Michael Deichmiller, SVP, Client Engagement, Butler/Till

Public Service: “You Matter. Your Mental Health Matters”. Adolescent Mental Health Campaign by OpAD Media Solutions, LLC for New York State Department of Health
On a vital mission to provide safe, trusted resources for adolescents, The New York State Department of Health's campaign reached 85% of NYS teens. Young content creators shared their experiences across social media, and OOH placements amplified the message. With household-based targeting to reach teens and precise targeting for areas with greater need, the campaign drove 74.1M impressions with 158.7K clicks and 9.59M video completions, and the landing page brought 99% new users with a 1:38 average session duration, 1.8K+ reactions and 90+ shares.
Affiliated Agency: • Media Stream Inc, Video, Audio and Still Photo Production, Albany NY ( production of video, audio and still photography creative) •Zebra Strategies, Market Research, NY NY (teen focus groups with community organizations)
Credits: • Catherine Scala, Health Education Media Specialist, Bureau of Marketing & Creative Communications, New York State Department of Health • Stephanie Bourgeois, Director, Bureau of Marketing & Creative Communications, New York State Department of Health • Melissa Fraley, Graphic Designer, Bureau of Marketing & Creative Communications, New York State Department of Health • Juliette Castiel, Account Director, OpAD Media Solutions • Sarah Adamo, VP Google and Social Media, OpAD Media Solutions • Mandy Perez, Out-of-Home and Print Media Strategist, OpAD Media Solutions • Devin Morse, Sr. Media Director, Search/Google, OpAD Media Solutions • Rachel Sutphin, Senior Programmatic Media Director, OpAD Media Solutions • Veronica Sullivan, VP Digital Strategy and Client Services, OpAD Media Solutions • Dessy O’Keefe, Chief Client Officer, OpAD Media Solutions; Ohio 988 Awareness Campaign by The Shipyard/Fahlgren Mortine for Ohio Department of Behavioral Health
Using behavioral media to reach people who need help but feel unwilling or unable to take action, the Ohio 988 Awareness Campaign used public service messaging to break down barriers. Featuring contextual targeting, OOH placements, location-based and demographic overlays to amplify reach, the campaign used CTV to gain household exposure, which was expanded through mobile devices, and highlighted periods of greatest vulnerability. It drove a dramatic increase in call volume year-over-year, delivering 393 million impressions on a $4.2M investment.
Affiliated Agency: Marketing for Change, research partner
Credits: • Chrystie Reep, EVP Media Director, The Shipyard/Fahlgren Mortine • Bobbie Termeer, VP Media Director, The Shipyard/Fahlgren Mortine • Reiley Full, Media Planner, The Shipyard/Fahlgren Mortine • Amy Dawson, SVP, The Shipyard/Fahlgren Mortine • Lexi Harmon, Account Director, The Shipyard/Fahlgren Mortine; Protect your tomorrow, today. by Initium Health for Colorado School of Public Health Educational Awareness Campaign
The "Protect your tomorrow, today" campaign for teens speaks to who they are and who they want to become, while raising awareness of the risks and impact of high-potency cannabis use. The messaging avoids judgment, highlighting teens engaged in pursuits that matter to them, with a focus on aspiration, goals and their identity. The result is prevention messaging that teens can relate to, helping them feel supported and motivated to make more informed choices about cannabis use.
Affiliated Agency: Colorado School of Public Health
Credits: Elise Plakke, Executive Creative Director, Initium Health James Corbett, Principal, Initium Health Marvin Kaiser, Senior Designer, Initium Health

QSR: CKE Restaurants Transforms Live Sports Advertising into a Measurable Growth Driver by PMG for CKE Restaurants
Carl’s Jr. and Hardee’s went local to generate live sports ad engagement. Focused on “Thursday Night Football” nationally and college football regionally, it targeted specific East and West Coast markets. Metrics and messages were determined with surgical precision to align with viewing habits and local stores. Together, they drove greater restaurant visibility, delivering a 63% lift in new buyers and a 107% boost in loyalty sign-ups.
Credits: n/a; McDonaldland VR by ADMERASIA for McDonald's
McDonaldland VR found the secret sauce to bridging generations: gaming. Geared to Millennnials and GenZ, both enjoyed retro memories, such as zones with Hamburglar and Mayor McCheese, merged with the Shake Challenge and Golden Arches Obstacle Course. Cross-media efforts kicked off social buzz, turning the VR push viral. Even influencers shared their adventures. The result was 22.8M impressions for the immersive brand storytelling. The effort married gaming to familiarity, capitalizing on nostalgia to produce a fun experience for all.
Credits: Bess Cades, Director, Media Investment, McDonald’s Jamie Krinsky, Director, Go to Market Media, McDonald’s Courtney Harris, Manager, U.S. Marketing, Customer Engagement, McDonald's Nathaniel Gaynor, Sr. Marketing Manager, Brand Partnerships, McDonald's Doris Huang, Managing Partner, ADMERASIA Michael Lai, VP, Media Services, ADMERASIA Karena Chu, Media Director, ADMERASIA Alex Nguyen, Media Supervisor, ADMERASIA Christina Yang, Media Supervisor, ADMERASIA; Panda Express: The Return of Hot Orange Chicken by The Many for Panda Express
To reach 18-34 diners, Panda Express brought back Hot Orange Chicken. The limited-time offer used teasers in social, display and in-games, as well as traditional media. To drive purchases, brand mascot Pei Pei appeared in Fortnite and Roblox, while Snapchat Promoted Places transformed all Panda Express locations into interactive 3D map pins, allowing easy access to online ordering. The creative produced 4.7M store visits and upped sales by 7%. The fast-and-furious placements turned hot orange chicken into a hot drop.
Credits: Quintin Debley, Associate Media Planner, The Many June Park, Senior Media Planner, The Many Christian Pettinelli, Associate Media Director, The Many Nicole Reinertsen, Media Director, The Many Ailyn Ventura, Sr Digital Specialist, The Many Alex Huang, Digital Media Director, The Many Gabriela Elizondo, Associate Director - Analytics, The Many Crystal Chou, Group Media Director, The Many Alli Adamonis, Group Brand Director, The Many Hayley Gubala, Associate Director Project Management, The Many Joe Kim, Senior Brand Manager, Panda Restaurant Group Danny Aguilar, Brand Marketing National Campaign Lead, Panda Restaurant Group

Research/Consumer Insights: Bring Out the Bob by Colle McVoy for Bob Evans
Bob Evans, a refrigerated comfort food brand, aimed to grow household penetration and build emotional connection through its Bring Out the Bob campaign. Using research and data, the team identified a new target audience, the Full Life Seeker, who is younger, more diverse, and more male. Insights informed a refreshed media mix, adding gaming, streaming, and digital content. Partnerships, including a custom game and branded content, enabled innovation and efficiency. The strategy delivered double digit improvements in brand perception and demonstrated meaningful, insight driven growth.
Affiliated Agency: People Inc, Publisher, Custom Content and Distribution; Xbox Media Solutions (formerly Activision Blizzard), Publisher, Custom Content and Distribution
Credits: Steve Knapp, Managing Director, Media & Data Science, Colle McVoy Heather Lee, VP, Group Media Director, Colle McVoy Jayne Heitner, Media Supervisor, Colle McVoy Noah Vande Loo, Media Planner, Colle McVoy Kerry Wallace, Programmatic Media Director, Colle McVoy Santana Baker, Senior Programmatic Media Strategist, Colle McVoy Kelly Van Eschen, Paid Social Media Director, Colle McVoy Ben Walbrun, Senior Paid Search Strategist, Colle McVoy Mandy Behling, Paid Social Strategist, Colle McVoy Courtney Klundt, Media Ad Operations Specialist, Colle McVoy Jessica Henrichs, Chief Executive Officer, Colle McVoy Matt Doscher, VP, Group Account Director, Colle McVoy Allison Kuznia, Account Director, Colle McVoy Kelsey Oja, Account Director, Colle McVoy Hannah Erickson, Senior Project Manager, Colle McVoy Ciare James, CMO / Senior Vice President, Bob Evans Jason Roche, VP of Marketing, Bob Evans Jason Walters, Director - Brand Marketing, Bob Evans Emily Cushman, Senior Brand Manager, Bob Evans Wendy DelVecchio, Director Insights & Analytics, Bob Evans Diane Cellentani, Senior Manager, Consumer Insights, Bob Evans; Advisor Stories by Critical Mass for First Command
Because of their unique situation, military families are often skeptical of traditional financial institutions that lack firsthand understanding of military life. But 90% of First Command’s financial advisors are veterans. They share their personal journeys and reasons for serving military families through financial coaching in First command’s Advisor Stories campaign. These documentary-style stories demonstrate First Command’s commitment to the miliary community. This is lived experience, not a marketing claim. The campaign has turned those advisors into the face of the brand. The distinction is undeniable.
Credits: Nick Marek, Media Director, Critical Mass Ken Williamson, Media Supervisor, Critical Mass Elizabeth Naylor, Media Supervisor, Critical Mass Andrew Zoller, Group Creative Director, Critical Mass Eleanor Koh, Associate Creative Director, Critical Mass Miyan McGeachy, Art Director, Critical Mass Lauren McDole, Senior Account Director, Critical Mass Megan Wattie, Senior Product Lead, Critical Mass Ryan Bouman, Film Director, Critical Mass

Retail: SPANX: For Your Consideration by MilkMoney Holdings, Inc. for Spanx LLC
SPANX took the occasion of its 25th anniversary to reclaim its place as the unsung hero of fashion. The shapewear brand partnered with MilkMoney to create a campaign called For Your Consideration, which reimagined awards season language through a fashion lens. MilkMoney secured coveted billboards across Los Angeles during Oscars week. These billboards are rarely accessed by fashion brands. A striking red backdrop suggested the red carpet, and a declarative line anchored the effort: “The most worn designer on the red carpet for 25 years.”
Credits: -Katie Weeks, Senior Vice President, Brand at Spanx -Stephanie Castillo, Senior Director, PR & Communications at Spanx -Sam Keywanfar, CEO, MilkMoney; Born to Run by Mindshare USA for Unilever, Dove
Dove launched its KeepHerConfident campaign in an effort to inspire tangible action. Paid media shed light on the alarming dropout rate of girls in sports. Each product purchase supported nonprofit partners devoted to building body confidence in girls and helping them continue to participate. It startedwith social placements on National Girls & Women in Sports Day on Feb. 5, ahead of its Super Bowl launch. It also featured a mix of video, display and social channels. Each Dove purchase became a way to help #KeepHerConfident.
Affiliated Agency: Ogilvy UK - Creative Agency, Edelman - PR
Credits: n/a; This Takes Care of That by Critical Mass for Delta Faucet
Delta Faucet fielded a campaign titled “This Takes Care of That,” establishing a powerful creative platform purposefully designed to showcase Delta’s deep understanding of consumer needs. The multi-channel effort targeted a broader audience in a bid to build affinity with consumers before they initiated a project. Strategically reaching out to consumers throughout their day, it highlighted Delta’s problem-solver positioning via video, paid social and high-impact gamification units, providing custom content in an authentic way. The campaign built positive sentiment, top-of-mind awareness and great brand equity.
Credits: Adam Burtaine - SVP, Client Partner, Critical Mass Alex Bernardi - Senior Account Director, Critical Mass Rebecca Melloni - Account Director, Critical Mass Shannon McEvoy-Halston - SVP, Strategy, Critical Mass Scott Sinclair - VP, Strategy, Critical Mass Michelle Gerstin - VP, Strategy, Critical Mass Sara Lesko - VP, Project Delivery, Critical Mass Todd Novak - Associate Program Director, Critical Mass Tom Starke - Group Media Director, Critical Mass Sam Lewis - Associate Media Director, Critical Mass Emma Davis - Media Planner, Critical Mass Paige Buckingham - Senior Media Planner, Critical Mass Heather Roxby - VP, Marketing Science, Critical Mass Cindy Jaskot - Marketing Science Senior Director, Critical Mass Madeline Scholz - Marketing Science Director, Critical Mass Danny Gomezjurado - Marketing Science Senior Analyst, Critical Mass Gisselle Zuniga - Marketing Science Analyst, Critical Mass Stephanie Colman-Sadd - Senior Social Strategist, Critical Mass Jaclyn Hamer - Creative Director, Critical Mass Ben Benchitrit - Creative Director, Critical Mass Stephanie Newton - Associate Creative Director, Critical Mass

Social Media: Summer Superhero Ft. Snooki by Bliss for Bliss
Reality TV star Nicole “Snooki” Polizzi became the Bliss "Summer Superhero," making sun safety cool and fashionable, and highlighting her journey from "tanning queen" to SPF advocate. Featuring a Beach Day SPF Kit launch, Jersey Shore activation with free kit giveaway for the first 200 Blissworld.com visitors using code SNOOKI and an Amazon-exclusive July 4th Block Party sale, the campaign surpassed its goals for earned media, social engagement and sales - driving 422 press placements and over 3.35 billion impressions.
Credits: Nicole Polizzi- Talent Sara Mitzner - VP of Brand Marketing Haley Lim - Director of Brand Marketing, AS Beauty Julie Singer - Brand Marketing Manager, AS Beauty Alexandra Franklin - Associate Brand Marketing Manager, AS Beauty Maggie Senft - Brand Marketing Coordinator, AS Beauty Molly Hyde - Social Media Associate Manager, AS Beauty Aileen Olmedo - Social Media Director, AS Beauty Tia Allen - Marketing Manager Influencer and Paid Media, AS Beauty Hallie Johnson - Junior Manager Influencer and Paid Media, AS Beauty Brian Quist - Videographer Samuel Cleary - Gaffer Teresa-Esmeralda Sanchez - Sound Amber Wilson - Alison Brod Marketing Communications Kaitlin Lucchesi - Alison Brod Marketing Communications Amanda Weiss - Alison Brod Marketing Communications Beth Daigle - Alison Brod Marketing Communications Dave Kotinsky - Photographer; Vaseline Verified by Mindshare USA for Unilever, Dove
Turning the hugely popular hack phenomenon into a platform for its advertising content, Vaseline used scientific laboratory testing to validate and verify trending hacks, engaging with hack users and creators. Creators received lab results through personalized video, becoming trusted brand ambassadors. The campaign generated 63.3 million total interactions, 87% positive sentiment and engagement with 450+ creators, driving 13.9% retail sales value growth, 7.1 million organic views + reach, a +69% spike in Vaseline mentions and +1293% in hack mentions.
Affiliated Agency: Ogilvy Singapore - creative agency
Credits: n/a; Panda Express x Snapchat: Hot Orange Chicken Promoted Places by The Many for Panda Express
The Many and Snapchat tested Snapchat's Promoted Places while driving sales for Panda Express Hot Orange Chicken. The Snap Map transformed the brand's locations into a 3D icon featuring a flaming bucket of Hot Orange Chicken, then directed consumers to a Snap Ad for online ordering. The campaign drove a 17.9% increase in visits and overall 18x attributed ROAS, reaching 23M users. The activation generated a 10-point increase in brand favorability and 6-point increase in action intent.
Credits: Joe Kim, Senior Brand Manager, Panda Restaurant Group Danny Aguilar, Brand Marketing National Campaign Lead, Panda Restaurant Group Crystal Chou, Group Media Director, The Many Alex Huang, Digital Director, The Many Ailyn Ventura, Senior Digital Specialist, The Many

TV or Interactive/Enhanced TV: CKE Restaurants Transforms Live Sports Advertising into a Measurable Growth Driver by PMG for CKE Restaurants
CKE Restaurants, parent company of Carl’s Jr. and Hardee’s with two distinct visions, called on PMG to redefine what live sports advertising can do for quick-service brands on a fraction of the typical QSR budget. The campaign spanned Amazon’s Thursday Night Football and College Football sponsorships, using audience data and localization to run regional creatives. Instead of broad national placements, every impression was planned and optimized to align with local store presence and real customer behavior. Advanced targeting and measurement proved live sports media can drive more than awareness.
Credits: n/a; 50 States 50 Stories by EssenceMediacom USA for Google, Google Workspace
Millions of under-resourced U.S. small businesses are largely overlooked, even locally. Google Workspace with Gemini launched the "50 States, 50 Stories" campaign that ran during Super Bowl to demonstrate the human impact of AI and how that can change. The challenge was to break through the advertising noise to showcase benefits and reliability of AI. Fifty unique local commercials featured small business stories during gametime. The campaign focused on authentic human stories and demystifying AI by building emotional connections. Web traffic from the campaign surged, and trial conversion rates soared 20x.
Credits: n/a; CTV That Performs: Perion Powers JBL’s Big VMAs Moment by Perion for JBL
When JBL launched Tour Pro 3 earbuds, it partnered with Perion to prove premium video can deliver measurable performance. It focused on Stay Live CTV and YouTube formats to improve the MTV VMAs viewing experience. Creative assets featuring Benson Boone grounded the message. Perion’s Outmax optimized across CTV and YouTube. It adjusted pacing, targeting and ad spend in real time. Across 17.4 million impressions, the campaign outperformed benchmarks. Stay Live CTV achieved a 98.76% VCR. On YouTube, non-skippable units delivered a 95.77% VCR, exceeding 89% goal. Skippable units reached 73.98% VCR, more than double their 30% benchmark.
Credits: TBD

Travel/Tourism/Hospitality: Booking.Yeehaw by Mindshare USA for Booking.com
Booking.com worked with Mindshare USA to build the campaign Booking.Yeehaw to bring awareness to the loyal country music fans and flourish among CMA viewers. The campaign launched around the 59th Annual CMAs and expanded into a six-week across TV, streaming, social, and audio, featuring partnerships with ABC, Jordan Davis, iHeart, and Bobby Bones. Embedding into country music culture, the campaign drove more than 15pt awareness among CMA viewers and increased favorability across the Midwest.
Credits: n/a; Portraits of San Diego: A Culture of Happiness by The Shipyard for San Diego Tourism Authority
Showcasing the city's natural wonders and beachy vibe and culture, The San Diego Tourism Authority worked with Disney’s National Geographic CreativeWorks to create “Portraits of San Diego.” The movie features a Nat Geo host/photographer, professional surfer and chef, describing the ways this unique city brings visitors happiness and encourages a feeling of optimism. The campaign featured custom video, editorial articles, digital executions and a bespoke event amplified across the Disney ecosystem to reach potential travelers.
Credits: Christine Neville, Group Account Director, The Shipyard Taylor Hilsman, Account Director, The Shipyard Brendan Rice, Creative Director, The Shipyard Jenny DeVico, Art Director, The Shipyard Schuyler Vanden Bergh, Associate Creative Director, The Shipyard Christine Nguyen, Associate Media Director, The Shipyard Sam Ingles, Media Supervisor, The Shipyard; Street Home Chicago by TwoxFour LLC for NASCAR Chicago Street Race
NASCAR needed to expand beyond traditional racing fans, so it repositioned the brand’s events as sporting, and identified experience-seeking audiences like young professionals and families. A full-funnel media approach drove awareness through out-of-home on wallscapes, double-decker bus wraps, and takeover of Chicago’s Ogilvie train station. Local and streaming TV showcased NASCAR racing through iconic Chicago streets, and online search, paid social and influencers captured high-intent consumers planning summer experiences. The campaign delivered the largest crowd in the event’s history, more than 47,000 attendees, and increased ticket sales by 11% YoY and drove audience expansion including an 8% increase in new fans and double-digit growth.
Credits: Kaitlyn Collins – Media Supervisor - TwoxFour Elyse Denton – Media Supervisor - TwoxFour Brad Robers – Director, Performance Media and Analytics - TwoxFour Satish Kumar – Group Media Director – TwoxFour Adam Von Ohlen – Chief Creative Officer – TwoxFour Bill Lindsey – Executive Creative Director – TwoxFour Rei Young – Associate Creative Director – TwoxFour Annie Tsikretsis – Director of Production - TwoxFour Ken Pasternak – Chief Strategy Officer – TwoxFour Dan Ouweneel – Strategy Director – TwoxFour Allegra Sunday – Account Director - TwoxFour

Wildcard: McDonaldland VR by ADMERASIA for McDonald's
McDonald’s launched McDonaldland VR, inviting fans to step inside the limited-time meal offering that reimagined nostalgia for the digital age. Technology let fans reconnect with the iconic places such as the Apple Pie Tree Forest, Hamburger Patch, and Filet-O-Fish Lake, as well as meet characters like Grimace, Hamburglar, Birdie, and Mayor McCheese. Influencers shared in-world adventures, while media outlets such as TrendHunter and Pop Insider spotlighted innovation. The campaign delivered 22.8 million impressions and over $1.8 million in earned PR value, transforming nostalgia into a playable world that became an immersive storytelling experience.
Credits: Bess Cades, Director, Media Investment, McDonald’s Jamie Krinsky, Director, Go to Market Media, McDonald’s Courtney Harris, Manager, U.S. Marketing, Customer Engagement, McDonald's Nathaniel Gaynor, Sr. Marketing Manager, Brand Partnerships, McDonald's Doris Huang, Managing Partner, ADMERASIA Michael Lai, VP, Media Services, ADMERASIA Karena Chu, Media Director, ADMERASIA Alex Nguyen, Media Supervisor, ADMERASIA Christina Yang, Media Supervisor, ADMERASIA; 3M ScotchBlue PROSharp Launch Campaign by Colle McVoy for 3M – Scotch Painter’s Tape
3M’s ScotchBlue had a limited launch budget for its Painter’s Tape brand, so the company ran a innovative print campaign focused on contextual media, where consumers seek information and solutions. It partnered with HGTV Magazine in their annual “Paint Issue” dedicated to painting projects, appealing to pros and beginner DIYers. The campaign ran on seven pages with custom content, editorial sponsorship, and full-page ads. The print content garnered more than 7 million impressions, with 86% of readers noting the ad (+43% above issue average), 36% of readers considering purchase and 31% of readers looked for more information on the product.
Affiliated Agency: Hearst – HGTV Magazine, Media Partner, Co-Content Creator/ The Garage, Production Agency, Production
Credits: Steve Knapp, Managing Director, Media & Data Science, Colle McVoy Jessica Lieberman, VP, Group Media Director, Colle McVoy Ashley Marcellus, Associate Media Director, Colle McVoy Rebecca Engelking, Senior Media Planner, Colle McVoy Jessica Henrichs, Chief Executive Officer, Colle McVoy Ciro Sarmiento, Chief Creative Officer, Colle McVoy Ana Maria Matta, SVP, Group Brand Strategy Director, Colle McVoy Tricia Lynch, VP, Group Account Director, Colle McVoy Kailynn Smith, Associate Account Director, Colle McVoy Claire Hefko, Senior Account Executive, Colle McVoy Dustin Black, Executive Creative Director, Colle McVoy Scott White, Senior Art Director, Colle McVoy Emily Galati, Senior Copywriter, Colle McVoy Laurel Bekke, SVP, Integrated Production, Colle McVoy Kelly Gilpatrick, Producer, Colle McVoy Jonathan Wachala, Senior Producer, Colle McVoy David Gamligo, Associate Producer, Colle McVoy Courtney LeDell, Associate Project Management Director, Colle McVoy Seth Matthews, Associate Project Management Director, Colle McVoy Hannah Olson, Project Manager, Colle McVoy Phil Kjelland, Senior Integrated Studio Artist, Colle McVoy Beth Smith, Senior Business Affairs Manager, Colle McVoy Aly Robb, Global Brand Communications Lead, Scotch®, 3M Kitty Leung, Application Engineer, 3M Landon Davis, Portfolio Manager, 3M Kristin Murray, Global Consumer Experience Director, 3M Andy Stansel, Global Portfolio Director, 3M Mike Fielding, Creative Director, HGTV Fred Allen, Art Director, HGTV Jessica Platz, Associate Director, Marketing, Hearst; New York International Auto Show Activation: Defy the Expected by Critical Mass for MINI USA
MINI USA took part in an international auto show where 27 automakers descended on New York to gain consumer attention within the Javits Center. The car manufacturer relied on the agency Critical Mass to create provocative messaging for out-of-home and digital campaigns that told consumers to "Ditch Conventions. Drive A MINI," playfully challenge. The company put its brand on the line by mocking traditional Auto Show experiences, which is one reason this campaign shows its wildcard. It is characterized by media encouraging attendees to opt for distinct experience and innovation of driving a MINI.
Affiliated Agency: Goodby Silverstein & Partners
Credits: Kate Leinenweber, Group Media Director, Critical Mass Caroline Navarro, VP, Media, Critical Mass Amy Feng, Associate Medai Director, Critical Mass Krystan Wicha, Sr Project Manager, Critical Mass Rich Silverstein, Co-Chairman, Goodby Silverstein & Partners Tom Powers, Managing Director, NY Office, Goodby Silverstein & Partners Hanna Wittmark, Creative Director, Goodby Silverstein & Partners Kate Baynham, Creative Director, Goodby Silverstein & Partners Mason Douglass, Associate Creative Director, Goodby Silverstein & Partners Savannah Bradford, Associate Creative Director, Goodby Silverstein & Partners Johann Vernizzi, Designer, Goodby Silverstein & Partners Katie Coane, Brand Strategy Director, Goodby Silverstein & Partners Harper Bokum-Fauth, Brand Strategy Director, Goodby Silverstein & Partners Aryana Ghazi-Hessami, Jr Brand Strategist, Goodby Silverstein & Partners Dong Kim, Deputy Director of Communication Strategy, Goodby Silverstein & Partners Charlotte Cordova, Senior Communication Strategist, Goodby Silverstein & Partners Jim Haight, Head of Production, San Francisco, Goodby Silverstein & Partners Jim King, Executive Producer, Goodby Silverstein & Partners Alisa Latvala, Senior Producer, Goodby Silverstein & Partners Matthew Flaker, Executive Producer, Goodby Silverstein & Partners Daniel Chang, Senior Producer, Goodby Silverstein & Partners Clayton Bishop, Account Director, Goodby Silverstein & Partners Jen Phelps, Account Manager, Goodby Silverstein & Partners Jacqui Harari, Assistant Account Manager, Goodby Silverstein & Partners

2025 Finalists

Planning & Buying Awards