Sunday, 02/21
6:00 PM
6:00 PM ET
Welcome Cocktail ReceptionSunset Patio
Monday, 02/22
7:00 AM
7:00 AM ET
Registration Opens
Mesquite/Noble
8:00 AM
8:00 AM ET
Breakfast
South Mountain Patio
9:00 AM
9:00 AM ET
Opening Remarks
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:15 AM
9:15 AM ET
Keynote: The Promise of Programmatic
As Vonage media buying focuses on b2b channels, it is applying the many lessons learned about targeting and audience segmentation from the consumer side. We will explore with Katie Szunowski how she plans to define, locate and message her customers across automated platforms.
- Keynote
- Katie Szumowski, VP, Media, Vonage
9:45 AM
9:45 AM ET
Not So Fast: Why Marketers Still Hold Back Their Programmatic Investments
Despite the reputation of programmatic technologies and approaches as the juggernaut poised to consumer all manner of media buying, many marketing organizations across key segments have limited and patchwork investment here. Many brands continue to have real questions about the sheer complexity of these systems, where control, data, and operations should sit either within or outside the company and whether the system is as transparent as it claims to be. We start the Programmatic Insider Summit exploring the key challenges for brands as they face a future dominated by automated, data-driven media buying. What is holding them back?
- Moderator
- Tobi Elkin, Editor/Reporter, Real-Time Daily, MediaPost
- PanelistS
- Mike Colella, Founder and CEO, Credit Simple
- Rob Griffin, Co-Founder, Rise-Alliance @telerob
- Brett Kaufman, VP, Acquisition Marketing, Goji
- Itay Rahat, AVP, Product, Marketing Technology, Warner Music Group @itayrahat
- Katie Szumowski, VP, Media, Vonage
10:30 AM
10:30 AM ET
Coffee Break
10:45 AM
10:45 AM ET
The DMP Challenge: Data Ownership, Management, Sharing
Data is both the essential fuel of programmatic advertising and, organizationally, its Achilles Heel. As marketers build, or ponder, data management platforms (DMPs) to merge their marketing technology and ad tech, a raft of questions emerge about who owns the data, where it resides and how it is shared across brand, agency, publishers. And there are no one-size solutions. And so we explore some of the emerging models for solving the DMP dilemma, how they map against differing needs and goals. Who should be driving the conversation about data across these relationships? And how has data become part of the currency and deal-making that now goes on among partners?
- Moderator
- Andrew Sandoval, Director, Biddable Media, The Media Kitchen
- PanelistS
- Michael Chang, System Architecture, Krux
- Clayton McLaughlin, Principal, Irish Eyes Consulting @augiecrazy8
- Morgan Vawter, Senior Principal, Digital Marketing & Customer Analytics, Accenture
11:30 AM
11:30 AM ET
Presentation: Maximizing & Exploiting Big Data in Digital Media....Legally
Data, the gold of the online world, can be both an asset and a liability. Online tracking mechanisms and data matching/segmentation techniques have become far more sophisticated and make programmatic media buying more effective. 1st party and 3rd party data can be acquired and used for a wide variety of purposes. Regulators and lawmakers are slowly catching up and raising privacy and consumer protection concerns. Avoiding potential pitfalls should be a key strategic business decision for every player in the programmatic space using services through which data is collected and/or exploited. This session will discuss best practices for exploiting big data in the programmatic and digital media worlds in a compliant manner.
- Presenter
- Gary Kibel, Partner, Davis+Gilbert LLP
12:00 PM
12:00 PM ET
Roundtables
What is Holding Back Brand Investment In Programmatic? - Rob Griffin, Chief Innovation Officer, Almighty
What Kind of DMP Do I Need? - Morgan Vawter, Senior Principal, Digital Marketing & Customer Analytics, Accenture
Keeping Big Data Legal - Gary Kibel, Partner, Davis & Gilbert LLP
1:00 PM
1:00 PM ET
Lunch
South Mountain Patio
1:10 PM
1:10 PM ET
Sponsor Luncheon Presentation
Fountain Circle
2:00 PM
2:00 PM ET
Golf
Hot Air Balloon Ride
Hot Air Balloon Ride
2:00 PM
2:00 PM ET
2:00 PM
2:00 PM ET
5:30 PM
5:30 PM ET
6:30 PM
6:30 PM ET
7:30 PM
7:30 PM ET
Dinner ReceptionLas Palmas Patio
Tuesday, 02/23
7:30 AM
7:30 AM ET
Registration Opens
Mesquite/Noble
8:00 AM
8:00 AM ET
Breakfast
South Mountain Patio
8:45 AM
8:45 AM ET
Keynote: Better Creative, Smarter Ads: Making Advertising More Welcome in 2016
The consumers have spoken and they want a better ad experience. Join the global COO of Xaxis in exploring this vital question with a discussion of the tools and technologies helping brands deliver advertising that consumers welcome rather than try to avoid. We’ll examine the state of the art in programmatic creative and discuss strategies for combatting ad fraud.
- Keynote
- Nicolle Pangis, COO, Xaxis
9:15 AM
9:15 AM ET
Blocked!: Is Programmatic The Culprit Or Solution To The Lost Ad Viewer?
The great revolt of consumers against ad clutter, slowdown, data usage has shaken buyers, sellers and ad tech in the last year. Will this severely limit access to audiences and quality inventory in the future? Beyond assessing the real threat of ad blocking to desktop, video and mobile platforms, we explore whether automated ad systems are exacerbating this trend or if they offer a solution to it? Is barking the bromide that we just need to “make better ads” really enough? Are there more sophisticated, actionable solutions?
- Moderator
- Tobi Elkin, Editor/Reporter, Real-Time Daily, MediaPost
- PanelistS
- Mark Addison, Minister of Special Affairs, AdBlock Plus @AdblockPlus
- Carol Chung, SVP, Media Technology, DigitasLBi @cargolunch
- Dave Zinman, COO, RadiumOne @davebehappy
10:00 AM
10:00 AM ET
Headers Up!: What Does Header Bidding Mean For Buyers?
Going into 2016, header bidding is the hottest trend among publishers to address CPM deflation. By forsaking the “waterfall” approach to placing inventory into exchanges, sellers appear to be creating a truer auction environment where the highest bidder for the most valuable impressions can emerge. We explore how much impact header bidding will have in the market and especially how buyers should prepare for it. Does the emerging model change bid strategies, shift conversations and relationships within the tech stack, alter staffing considerations?
- Moderator
- Andrew Sandoval, Director, Biddable Media, The Media Kitchen
- PanelistS
- Ashley Evenson, Director, Emerging Media and Ad Solutions, Ciceron Digital Media Group @theadtechgirl
- Tim Sheets, Senior Director of Monetization, OpenX
- Felix Zeng, Director, Business Development, Programmatic, The Weather Company, an IBM Business
10:45 AM
10:45 AM ET
Coffee Break
11:00 AM
11:00 AM ET
Presentation: Programmatic Advertising and Local: Assessing the Opportunities for Marketers to Geotarget Campaigns
Marketers can extend their audience reach and optimize brand messaging and ROI with local media and geotargeted audience targeting in their campaigns. In this presentation, we'll present the current state and where we see local programmatic headed in 2016 for both linear media like broadcast and MVPD and digital media.
- Presenter
- Rick Ducey, Managing Director, BIA/Kelsey @rducey
11:30 AM
11:30 AM ET
Panel: Buying Into The Audience-Powered DSP
The goliaths in the market – Google, Facebook, Amazon and AOL/Verizon are sitting on massive troves of first party data on their users’ online habits and cookies that stretch across the Web. And now they are making these segments, defined variously by shopping history, online and mobile behaviors, to marketers for targeting/retargeting customers everywhere. But what are the strengths and limitations of these systems? How do they map against different marketing goals? Who and where do they reach? And how will their entry into the DSP arena impact the programmatic ecosystem?
- Moderator
- Keith Pieper, VP, Technology, IMM @kpieper876
- PanelistS
- Dustin Engel, Head of Analytics and Data Activation, PMG @dustinengel
- Ryan McArthur, Executive Vice President, U.S. Interactive Media @ryanrmcarthur
12:00 PM
12:00 PM ET
Roundtables
Ad Blocking And You - Dave Zinman, COO, RadiumOne
The ABCs of Header Bidding - Ashley Evenson, Digital Media Strategist, Ciceron
Working With Audience-Powered DSPs - Keith Pieper, VP, Technology, IMM
1:00 PM
1:00 PM ET
Lunch
South Mountain Patio
2:00 PM
2:00 PM ET
Horseback riding
Hiking in South Mountain Park Preserve
Hiking in South Mountain Park Preserve
2:00 PM
2:00 PM ET
2:00 PM
2:00 PM ET
6:30 PM
6:30 PM ET
7:30 PM
7:30 PM ET
Dinner ReceptionPalm 3CD Patio
Wednesday, 02/24
7:30 AM
7:30 AM ET
Registration Opens
Mesquite/Noble
8:00 AM
8:00 AM ET
Breakfast
South Mountain Patio
8:45 AM
8:45 AM ET
Keynote Interview: Programmatic Brand Building - The Making of a High Quality Programmatic Advertising Strategy
Christian Baesler has built Bauer Xcel Media completely organically into some of the largest magazine brands online. Not only that, he has done so almost completely through programmatic advertising channels. Christian will share his insights about the programmatic ecosystem and discuss how media buyers can increase the quality and performance of their programmatic advertising. We will explore the pros and cons of header bidding, the role of reseller partners and private exchanges, and avoiding fraud without sacrificing scale.
- Interviewee
- Christian Baesler, President, Complex Media @cbaesler
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:15 AM
9:15 AM ET
Solving For Mobile Matching
Cross-device tracking remains a matter of educated guesswork in most respects, despite the massive shift to mobile investment. Nevertheless, advertisers must assess match rates, unduplicated reach, ROI. Let’s get beyond the hand-wringing over the need to solve for mobile and explore how marketers and media buyers are accounting for mobile now. How are they assembling cross-platform audiences, assessing impact, establishing ROI?
- Moderator
- David Krupp, CEO, Kinetic North America
- PanelistS
- Scott Harkey, President, Owens Harkey @SharkeyAZ
- Derek Thompson, Chief Strategy Officer, PlaceIQ
- Chris Wexler, SVP, Director, Media and Consumer Engagement, Cramer-Krasselt
10:00 AM
10:00 AM ET
Presentation: Digital Video: Too Much Choice, Too Much Data?
How can marketers effectively and efficiently deliver personalized but non-intrusive video advertising to today’s voracious yet guarded digital audience? The consumer has more control, choice and wariness over relentless re-targeting online. And so, brands need to remain relevant through more precise and sophisticated targeting and personalization. Millward Brown will provide guidance on how marketers can walk this fine line of delivering personalized and relevant content to audiences while balancing efficiency and audience boundaries.
- Presenter
- Travis Coleman, Director, Millward Brown Digital
10:30 AM
10:30 AM ET
Roundtables
The State of Cross-Device Tracking - Chris Wexler, SVP, Director, Media and Consumer Engagement, Cramer-Krasselt
Leveraging Programmatic Video - Travis Coleman, Director, Millward Brown Digital
11:30 AM
11:30 AM ET
Conference Concludes