Navigating a Cookie-less World
Global privacy regulations like the GDPR and CCPA are constantly evolving, causing publishers to fundamentally change the way they collect consent while delivering personalized ads. It’s one thing to collect consent, but without a flexible solution to adjust to frameworks and standards, marketing teams are limited in their ability to engage with their audience. How can you give users control over their preferences while delivering personalized ads and demonstrating compliance with global regulations? In this session you'll learn the current state of the privacy landscape, how to leverage a consent management platform and the value of declared data capture.
Presenter: Nicole Craven, Privacy and Marketing Consultant, OneTrust
Nicole Craven serves as a Privacy and Marketing Consultant at OneTrust PreferenceChoiceTM— part of the #1 most widely used privacy, security and trust technology platform. In his/her role, Craven advises companies large and small on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Craven is a Certified Information Privacy Professional (CIPP/E) and earned a Bachelor’s Degree in Business from