August 19 - 22, 2020
Lake Tahoe, CA

The Way Forward For Data-Driven Advertising

Inventories exploded. CPMs plummeted. Paths to purchase collapsed. Day parts shuffled. Entire media categories nigh-disappeared and others overwhelmed attention.

Inventories exploded. CPMs plummeted. Paths to purchase collapsed. Day parts shuffled. Entire media categories nigh-disappeared and others overwhelmed attention.

At the first Data and Programmatic Insider Summit since the lockdown we try to establish what the next normal will be for data driven media planning and buying. Where did the money, data, media go in an emergency? From explosive use of esports and CTV to rapid creative pivots and sharpened brand safety concerns, both the ad machines and the humans behind them had to adjust rapidly.

We will explore the lessons learned around:

Emergency media planning
Adjusting to pricing and inventory shifts
Riding the video streaming tidal wave
Were gaming and esports replacements for other media?
Plans for a cookieless future

Were the shifts experienced in the last six months temporary or tectonic? At the annual Tahoe Data and Programmatic Insider Summit the most experienced media planners and buyers share what they learned from this stress test of the data driven ad economy.

At this year's summit marketers and senior media buyers and planners will share how they build new KPIs around outcomes, not just impressions. How is the gusher of consumer data being managed, vetted and valued? What can we learn from the new generation of direct-to-consumer brands about all of these evolving strategies? And how will we integrate new channels of data-driven and automated media like Amazon ads, audio, and out-of-home?

At this year's Captiva summit, we put data at the center of the next stage of digital advertising - the post-impression era of targeting outcomes, not just eyeballs.

Conference Content Programmer

Steve SmithEditorial Director, Events, MediaPost

For brand marketer VIP pass inquiries please contact Kevin Massa at massa@mediapost.com

Previous Data & Programmatic Insider Summit Attendees

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
  • Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners bring the group together over casual conversations and delicious meals
  • Be part of driving the Email Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your Email initiatives with new solutions learned and partnerships gained

Format

  • Morning Sessions - a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables - open, off the record, discussions of the morning’s topics and how they relate to marketers’ own business and experience.
  • Afternoon Activities - allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners - bring the group together over casual conversations and delicious meals

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

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Agenda

Wednesday, 08/19

6:30 PM
Welcome Cocktail Reception

Thursday, 08/20

8:00 AM
Registration & Breakfast
Day 1 - Emergency Planning

How did the data-driven ad economy experience and best respond to the crisis? We open the summit sharing best learnings from the crisis about what happened to media budgets during the crisis, how automation adjusted to a new cultural tone, and where buyers found the inventory they needed.

9:00 AM
Opening Remarks
9:15 AM
Keynote
9:45 AM
Panel: Rethinking Relevance, Messaging and Context After the Storm

When the tone of the entire culture changes, otherwise smart media suddenly looks and sounds tone deaf, inappropriate or just out of place. So when virus coverage swamped the digital channels, users swarmed online with one thing top of mind, and paths to purchase shuffled wildly -- what was the emergency response? Placements and dynamic creative can be particularly hard to control in programmatic channels. So how did advertisers and media buyers rethink both their media and creative strategies? And what did they learn about emergency response itself that can be brought forward into the next crisis?

10:45 AM
Case Study
11:15 AM
Do the Media Shuffle
With sports gone, clients skittish about news adjacencies, shopping and esports on the rise, where did the media spend actually go in the last four months to find safe scale? Inventories swelled, prices sank, but how did the dynamics of programmatic marketplaces change?
11:45 AM
Presentation: The Retail Ad Economy Booms
12:00 PM
Roundtables

Messaging and Context in A Crisis
Changing the Media Mix
Leveraging Retail Ad Inventory

12:30 PM
Lunch
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Friday, 08/21

Day 2 - Tracking In a Cookieless World

It's Data Day at the Summit. We explore how buyers adjust to the looming cookieless world, how they are valuing the data they do acquire and how location may trump identity in many cases.

9:00 AM
Keynote
9:45 AM
Presentation: Data Strategy
9:45 AM
Identity As A Strategy: Planning the Cookie-less Future

Even before Covid-19, data-driven advertising was facing a perfect storm over cookie-based tracking. We know the drill, but what is the plan? For tracking and targeting consumers reliably across channels? To mix and match first- and third-party data to establish identity? To measure across incompatible metrics? We explore what a long-term brand strategy for privacy, data management and hygiene looks like in a post-cookie world.

10:15 AM
Sponsor Spotlight and Break
10:45 AM
Case Study: Geo-Ttargeting
11:15 AM
How Much is That Data In the Window?: Managing the Data Layer

Predicting the incremental value of the data layer on a media buy is becoming more complex than ever. The sheer volume of bids and CPM variables can be overwhelming. So how are media buyers ensuring they are getting their money's worth from data providers while vetting for quality and hygiene?

11:45 AM
Presentation: What We Learned at the Game: Is Gaming Ready for Its Close-Up?
12:00 PM
Roundtables

Identity and Cookieless Matching
Geo-Targeting
Valuing the Data Layer

1:00 PM
Lunch
6:00 PM
Cocktail Party
7:30 PM
Dinner Reception

Saturday, 08/22

Day 3 - Next Screens

Video viewing across CTV, mobile, web and gaming exploded as viewers sheltered in place. We end the Summit exploring whether these shifts were tectonic or temporary.

8:45 AM
Keynote
9:15 AM
Panel: Leveraging Data Driven TV's Big Moment

CTV was the big winner in mindshare shifts during the pandemic lockdown. But what did the surge in inventory, usage and media buying tell us about the fastest-growing category of TV buying?

9:45 AM
Panel: What Does "Brand Safe" Mean Now?

Many brands fled any association with news -- good or bad -- altogether. Others ran into the emergency. Everyone wondered about new consumer sensitivities and what that meant for adjacencies. What did we all learn about what consumers expected from their brands, and whether brands had what it takes to handle this kind of crisis?

10:15 AM
Roundtables

Data Driven TV
Brand Safety

10:45 AM
Conference Concludes

Speakers

We're working on finding the best speakers for this event. If you think you'd be a good fit, please submit a speaker proposal using the link below.

What people are saying about this event

Venue

The Resort at Squaw Creek Lake Tahoe, CA
400 Squaw Creek Road
Alpine Ballroom
Olympic Valley, California, 96146
Registered attendees of the Summit may book accommodations at The Resort at Squaw Creek at a discounted group rate. To book within our room block at the discounted rate please use the following link: Data & Programmatic Insider Summit. Our discount block EXPIRES at end-of-day on Monday, July 29th, 2019.
Experience accommodations rivaling the magnificence of an alpine setting. The Resort at Squaw Creek offers luxurious accommodations with grand picture windows that reveal sweeping views of the Sierra Nevada range, ancient ponderosa forests and lush meadowlands.

Brand Marketer Program

Insider Summits are complimentary to Brand Marketers and Agency Executives who meet our requirements.

To qualify, you must:

* Control the Programmatic strategy and budget at a major consumer brand 
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

Reasons and Benefits To Attend:
* Unparalleled access and knowledge sharing with the leading minds in the Real Time Industry
* Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solutions providers
* Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies
* Be part of driving Programmatic Buying forward as a key component of marketing campaigns, within your company and the industry
* Unlimited access to stay in touch with the office: WiFi enabled conference room and quite office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
* Congenial, relaxed experience. 
* Enhance your marketing initiatives with new solutions learned and partnerships gained

Complimentary Brand Marketer pass includes:
* Summit registration ($2995 value)
* Accommodations at the conference venue for three nights
* No Charge Activities such as golf, fishing charter, kayaking, dolphin cruise, and more
* Meals, drinks and functions over three days


"The speakers, panels and roundtables at the Summit were informative. What a great group of people! Everyone was so nice and helpful. Looking forward to the next one!" 
Lisa Anderson, Email Strategy Manager, AstraZeneca

"The intimacy and knowledge sharing during Media Post Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!"
Carol Wolowic, Manager, Media, Panera Bread

"A fantastic event for learning and sharing with thought leaders. Gave an outstanding forward look into the world of brand experience management."
Thomas Panchak, Sr. Director, Digital Marketing, Johnson & Johnson

To begin the Brand Marketer Program application process, if you meet the qualifications above, simply fill in your full contact info in the form below.
Questions? contact Kevin Massa at massa@mediapost.com.

VIP Application

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.