Keynote Speakers

Marc SeguinCMO, PopChips9:15 AM March 8, 2018 Keynote

Craig KellyGroup Product Manager, Marketing, Overstock11:00 AM March 8, 2018 Presentation: Taking Programmatic In-House: Overstock's Journey

Craig leads engineering and data science for the marketing group at Overstock. He is a veteran of multiple startups in the marketing automation space, including most recently at Nanigans, where he led initiatives for programmatic realtime bidding. Craig’s experience and philosophy focuses on driving innovation through scalable, extensible systems heavily leveraged to deliver speed-to-market and velocity of iteration.

Chris DaleySenior Manager, Digital Media, UPMC Health Plan8:45 AM March 9, 2018 Presentation: Tilted Landscape: Mobile Video in 2018

Chris Daley leads the digital media team at UPMC Health Plan, guiding a team of digital professionals to create online experiences in web, social media, and video to tell stories that engage members and the public in their health care. His career at UPMC Health Plan has produced several professional awards (from to the PRSA) and contributed toward the organization’s goals in a measurable way for both B2C and B2B audiences. He also serves as an adjunct professor at Duquesne University, teaching students advertising writing and digital marketing. Chris values contributing to the community as well. To this end, he organizes TEDxPittsburgh events every year. In 2016, he was honored to be recognized as Pittsburgh Magazine’s 40 Under 40 list as one of “Pittsburgh’s premiere digital innovators.”

If you can’t find Chris in the board room, classroom, or at a TEDx event, you may find him on stage performing with his pop punk band Mace Ballard who recently released their 4th album on a small record label. He also shares his musings of being a new dad on his dad blog.

Jessie DawsonDirector, Digital Marketing, Dell Technologies10:00 AM March 9, 2018 Keynote

Jessie Dawson graduated from the University of Texas at Austin in 2003. Ms. Dawson started her career at digital agencies working with clients such as Dell, J.P. Morgan Chase and Universal. In 2010, Ms. Dawson made the leap to client side joining the Global Marketing team at Reebok, in the Adidas Group. In 2013, Ms. Dawson returned to Texas to join Dell’s Global Digital Marketing team.

Atul SinghHead of Programmatic, Dell10:00 AM March 9, 2018 Keynote

Atul Singh is part of Dell’s Global Marketing Technology & Transformation team with a cross-business mandate to drive the design, development, and implementation of technology, processes, and training necessary to transform Dell into an omni-channel, data-driven organization. Atul leads the Global Ad-Tech team and is responsible for implementing global DMP, DSP, DCO, Ad-Server and Brand Safety solutions at Dell. Prior to his current position, Atul has held multiple E-Commerce & Marketing Management positions, located across Europe and USA. Atul is a business graduate from Grenoble Ecole de Management, France.

George MusiSVP, Head of Analytics and Insight, Blue 44911:00 AM March 9, 2018 Keynote: Safety, Context, Impact