From Tik Tok Live to Affiliate Partnerships to Tik Tok Shop, Windsor Fashion's vp of marketing, Catherine Seaton, will explore the complexities of TikTok and the opportunity to drive brand awareness while scaling sales at ROAS.

Brands leave money on the table by overlooking the power of underserved consumers. From investing in purpose driven programmatic supply chain partners to providing relevant targeted messaging, let’s discuss how brands can use targeting tools and dynamic creative to find some of the most loyal, digitally savvy audiences just waiting to be served?

In 2020, digital media buyers had to plan how to begin preparing advertisers for cookie deprecation, requiring predications about where to focus both short-term and long-term efforts of their clients. Four years later, how have those predictions held up? Manny Hernandez will explore the current state of cookieless preparation from the buy-side perspective. We'll review the solutions currently being tested by marketers and will share initial learnings and observations.

Even with Google delaying the full phase-out once again, how is the deprecation of cookies impacting your targeting and growth plans? Let's discuss.

This is a “B.A.D.” conversation about “Books, Audience & Data." Penguin Random House's Rochelle Clark talks book marketing in 2024 and how it utilizes audience data as a tool to create synergy between releases and leverages retail media networks for efficiency in a world where every release could be looked at as a stand-alone product. Learn how Penguin Random House uses partnerships to generate opportunities to rise above the clutter and cross-sell to a universe of readers, creating a whole new way to market books.

Illicit Elixirs is a start-up beverage company going up against some of the largest brands in the US. So what can they do to compete? Outsmart them. Hear how the functional sparkling juice drink and their digital agency, Ciceron, are championing a fusion of data intelligence, AI and even generative creative in a go-to-market strategy that's punching way above the brand's weight class.

There’s a broad misconception that games are for kids! Aren’t we all (or most of us) kids at heart? Whether you’re looking for high attention metrics or video reach that can supplement your CTV or YouTube buys, Casual Gaming platforms will be your best bet! Assembly Global’s director of programmatic, Art Binder, will share how gaming delivered high volume impressions in reach, helping their client’s MMM show YoY improvements to ROI.