Over the past 25 years, Andrew has led Ciceron and our clients through the entire history of our digital world. He’s able to do so by finding and hiring the very best creative, media and data experts in the field who push each other to be better, faster, smarter — an education delightfully known as the “Ciceron MBA.” Andrew is obsessed with bringing the inherent powers of customers and brands together to help everyone flourish. He has spearheaded the agency’s commitment to fusing creative, media and data into an interdisciplinary powerhouse. Andrew works with Ciceron’s clients to become more open, more innovative, and more responsive to the world in which they compete. Andrew’s work is to create environments, teams, and leaders who embrace this emerging way of doing business, then empower them with teams who deliver results every day.
Meet Andrew at:
Roundtable: How are You Harnessing Your Data?
Date/Time: 2:55 PMDo you have control over your data? Are you leveraging clean rooms? CDPs? Is it siloed, and are you using both structured and unstructured data? Lets discuss.
Presentation: Start-Up Brand's Super Surgical Strategy via Data & AI
Date/Time: 12:30 PM
Illicit Elixirs is a start-up beverage company going up against some of the largest brands in the US. So what can they do to compete? Outsmart them. Hear how the functional sparkling juice drink and their digital agency, Ciceron, are championing a fusion of data intelligence, AI and even generative creative in a go-to-market strategy that's punching way above the brand's weight class.