Lake Tahoe, CA

Melissa Bonnick

JPMorgan Chase & Co. Executive Director, Head of Programmatic, Media Tagging & Trafficking

Melissa Bonnick graduated from St. Johns University with a degree in Journalism and jumped straight into digital advertising, where she has been for over 20 years. Beginning with an internship in ad operations at a small ad network, it was only a short time before she became the ad operations lead. She expanded her experience by moving into programmatic, managing programmatic and digital performance media buying at agencies like dentsu and Havas, where she managed advertisers like Microsoft, Sanofi and others. She is currently at JPMorgan Chase & Co., where she has combined her experience into a role that manages programmatic, paid media ad operations, and tagging & trafficking. Along with her daily tasks, she also spearheaded the diverse spend initiative through programmatic - increasing investment with diverse-owned publishers year over year by 8.3x with additional growth to come in 2024. As the paid media ad ops, tagging, and trafficking lead, she manages the paid media pixels across all pages and trafficking all in-house campaigns within their ad server, including providing her POV on privacy and similar consumer consent initiatives.

Meet Melissa at:

Fireside Q&A Title: How Diversity Breeds Innovation
Date/Time: 12:45 PMIn today's rapidly evolving digital landscape, brand safety and innovation are paramount for marketers striving to stay ahead. Join Melissa Bonnick, the Head of Programmatic & Media Ad Operations for JPMorganChase in this thought-provoking discussion as she delves into how JPMorganChase continues to innovate while maintaining brand safety. Melissa will share her insights on the critical importance of diversity—not just in media spend, but also in thought and execution style. Additionally, she'll explore how the bank discovers intriguing use cases for AI from the most far-reaching areas of the organization. Don't miss this opportunity to gain valuable knowledge and be inspired by the power of diversity in shaping the future of innovation.

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