NBCU has prioritized a One Platform strategy and took the significant step of officially naming AD-ID as the recommended tracki ...
Unfortunately, as consumer preferences continue to shift from traditional media toward modern streaming and social media platforms, if companies don ...
This decision speaks not only to the existing value of such systems but also to how essential ad identifiers ha ...
As brands and agencies confront tighter budgets and heightened expectations, the stakes are clear. Advertisers need answers to foundational question ...
Fox will tag Super Bowl LIX ads this year with AD-ID tags to help advertisers connect with consumers, measure campai ...
Fifty-six percent of auto dealers said they encounter information gaps between their CRM, DMS and FMS more than one-quarter ...
Brands can and should demand better frequency control from those placing their ads, especially if they hope to offset t ...
Showing that ad fatigue negatively impacts viewers' purchasing decisions, a study found 61% of consumers are less likely to wa ...
Television viewers get annoyed by too many of the same ad, though they do like ads about favorite topics. ...
By striking a balance and using technology as tools rather than substitutes, advertisers are on the brink of unlocking unprecedent ...
It pokes fun at the love entanglements, squabbles, backbiting and deception found on these shows and will be seen acro ...
The focus isn't love gone wrong. It's how cellphone carriers treat new vs. existing customers. ...
Identity and measurement are a mess today on CTV, as is the viewer experience. How many times can we s ...
Many stage walkouts to protest the steady erosion of their job stability. ...
T-Mobile's prepaid CMO Clint Pattersons hinted that celebrities will be part of its Super Bowl ad on @univision. ...
OKRP's "Nada Yada Yada" idea has been embraced as a brand platform by Metro. ...
"Do you know what yada yada is?" Alexander asks in spot made to "call out the hypocrisy" of previous T-Mobi ...
Metro's Broadband BS Fund promises to "reimburse some of the millions of cable customers experiencing the yada yada of explodi ...
The template was created to map the money streams on the media agency side, and now adds language addressing issu ...
As someone who first got online with a 1200 baud modem, I marvel at the speed of connectivity we a ...
NEW ORLEANS -- The National Automobile Dealer Association meeting is over, and the crowds are heading to Metairie to cro ...
NEW ORLEANS -- Hyundai Motor America has been holding court during NADA in the nicest hotel the Big Easy h ...
Montgomery, Ala.-based Honda dealer Forrest McConnell, newly minted Chairman of the National Automobile Dealers Association, spoke briefly during the closi ...
NEW ORLEANS -- Speaking to a roomful of the nation's auto dealers here this morning, former Secretary of State a ...
Marketing Daily's Karl Greenberg chats with automotive heavyweights -- Volkswagen's Shahani, Deutsch's Else, Others at the National Automobile Dealers Associati ...
NEW ORLEANS -- Volkswagen is tying it all together -- brand consistency across advertising, a focus on vehicles, and ...
NEW ORLEANS -- Tim Mahoney, global CMO of Chevrolet, spoke to Mediapost Saturday during NADA here about the unconventional w ...
Jim Farley, Ford's executive vice president-global marketing, sales and service spoke briefly to a small gathering of dealers and pre ...
NEW ORLEANS -- Consumer experience is very much a theme at NADA's annual conference here this weekend. BMW's Ludwig Willis ...
NEW ORLEANS -- Steve Szakaly, chief economist for the National Automobile Dealers Association (NADA) and Jonathan Banks executive analyst f ...
Hyundai has been cagey for months about one of its Super Bowl ads, or at least about the actor w ...
Rodger Olson, COO of the Victory Auto Group, which has 30 dealers around the country, talked about how his compa ...
Thomas King, senior director of consulting and analytics at J.D. Power talked global industry auto business at J.D. Power's 20 ...
NEW ORLEANS -- Consumers are showrooming in auto showrooms. A new study from Cars.com sheds light on how the practi ...
The National Automobile Dealers Association (NADA) conference in New Orleans kicks off today with J.D. Power and Associates' 2014 Internation ...
The Washington Auto Show is unique. It is the only international auto show that is as much for policymakers ...