• March 11, 2022, 2:59 PM by Laurie Sullivan
    Google Launches Automated Automotive Ad Unit

    This automated automotive format provides an image and information, using vehicle data feeds in Google Merchant Center to match user ...

  • October 7, 2021, 1:31 PM by Ted McConnell
    These Are Not The Droids You Are Looking For

    Asking Facebook to provide an accurate reach measure is objectively reasonable. Why then is the company's answer so smarmy? ...

  • June 10, 2021, 7:00 AM by Rob Williams
    Picketing Anna Wintour's House Feels Like An Empty Gesture

    Targeting Wintour is misguided, since she's not directly involved in negotiations with workers. ...

  • April 20, 2020, 2:58 PM by Tanya Gazdik
    Automakers, Dealers Continue To Adjust

    Some plants are being used to make ventilators and face shields -- and now, hospital gowns and COVID-19 specimen collecti ...

  • March 5, 2019, 2:56 PM by Tanya Gazdik
    Auto Dealerships Get Easy Access To Lyft, Via Cox

    For dealerships, the integration provides potential cost savings and transportation flexibility by leveraging Lyft's network of 1.9 million drivers. ...

  • November 13, 2018, 9:00 AM by Gavin O'Malley
    Digital Users Begin Major Holiday Shopping Push

    Nearly 19 million users had nearly 40 million interactions related to holiday shopping during the first week of November. Mo ...

  • April 26, 2018, 5:40 PM by George Simpson
    Navigating The Tech 'Personal Experience' Minefield (Boom!)

    I saw this unattributed study stat in a story this week: "34% of millennials said they need to have ...

  • April 23, 2018, 8:00 AM by Tom Siebert
    String Theories: Tucker Carlson And The Unspeakable

    Last week, after a series of controversial prime-time episodes about Syria on "Tucker Carlson Tonight," the host was M.I.A. Wednesda ...

  • April 16, 2018, 7:25 PM by Richard Whitman
    Missed Opportunities At The 4As Conference

    A couple of sessions that might have been really awesome fell totally flat. That's a format problem that the tra ...

  • April 10, 2018, 11:39 AM by Larissa Faw
    Industry Execs Address Keeping Talent Happy

    The right values and purpose are set by management. Companies must create the right environment with the right ecosystem ...

  • February 12, 2018, 12:48 AM by Laurie Sullivan
    Incoming IAB Chairman Scott Schiller's Message To Ad Industry: We Must Work Together

    Incoming IAB chairman Scott Schiller told media buyers, brands and ad-tech execs at the IAB Leadership Summit Sunday that " ...

  • January 23, 2018, 5:42 PM by Richard Whitman
    Shell Oil Puts Its Creative, Media Assignments In Review

    It's been a frenetic week on the new business front with lots of review activity, both launched and finalized. T ...

  • June 16, 2017, 1:00 PM by Mario Carrasco
    Can Social Media Save Spanish-Language Television?

    Video didn't kill the radio star. In fact, radio has recently seen record numbers across some coveted demographics, reaching 9 ...

  • November 11, 2016, 3:49 PM by Barbara Lippert
    President. Elect. Trump.

    He loved the chase. He loved the adulation of the crowds. He did it on a fluke. He never thoug ...

  • August 3, 2016, 11:51 PM by Tanya Gazdik
    Honda Touts The 'Power Of Ridgeline'

    The integrated campaign includes a 60-second TV spot that highlights the truck's versatility, utility and comfort. A departure from typic ...

  • July 8, 2016, 1:09 AM by Tanya Gazdik
    Honda Launches Ridgeline Effort Aimed At Hispanics

    "What we find to be most important and universally applicable to the Hispanic market is the need for cultural relevancy ...

  • May 13, 2016, 1:23 PM by Sara Guaglione
    Telemundo Targets Millennials: Partners With BuzzFeed, Mashable, Vox

    'Mashable' and Telemundo will expand the network's El Pulso news and information vertical to include a weekly "Facebook Live" sho ...

  • January 12, 2016, 3:39 PM by Karl Greenberg
    Facing Challenges, NADA Rebrands And Re-Focuses

    The group is also changing the name of its powerful lobbying group to NADA PAC from the Dealers Election Acti ...

  • January 5, 2016, 10:31 AM by Gord Hotchkiss
    Luddites, Unite....

    Throw off the shackles of technology. Rediscover the true zen of analog pleasures! The Hotchkisses had a tech-free Christmas holid ...

  • January 27, 2014, 3:07 PM by Karl Greenberg
    NADA 2014, An Auto Reporter's Reflections

    NEW ORLEANS -- The National Automobile Dealer Association meeting is over, and the crowds are heading to Metairie to cro ...

  • January 27, 2014, 1:41 PM by Karl Greenberg
    Hyunda's Shannon Talks Sales, Showrooms, Super Bowl Ads

    NEW ORLEANS -- Hyundai Motor America has been holding court during NADA in the nicest hotel the Big Easy h ...

  • January 27, 2014, 12:58 PM by Karl Greenberg
    Incoming NADA Chairman McConnell: Regulators Don't Grasp Value Of Dealer Financing

    Montgomery, Ala.-based Honda dealer Forrest McConnell, newly minted Chairman of the National Automobile Dealers Association, spoke briefly during the closi ...

  • January 27, 2014, 12:43 PM by Karl Greenberg
    Hillary To Auto Dealers: Think Marshall Plan

    NEW ORLEANS -- Speaking to a roomful of the nation's auto dealers here this morning, former Secretary of State a ...

  • January 26, 2014, 3:50 PM by The Editor
    Live From NADA: Conversations With VW's Shahani, Others

    Marketing Daily's Karl Greenberg chats with automotive heavyweights -- Volkswagen's Shahani, Deutsch's Else, Others at the National Automobile Dealers Associati ...

  • January 26, 2014, 3:34 PM by Karl Greenberg
    Volkswagen Brand Rookie Unveils Super Bowl Plabook

    NEW ORLEANS -- Volkswagen is tying it all together -- brand consistency across advertising, a focus on vehicles, and ...

  • January 26, 2014, 3:10 PM by Karl Greenberg
    Chevy's 'New Roads' Provides New Path For Campaign Development

    NEW ORLEANS -- Tim Mahoney, global CMO of Chevrolet, spoke to Mediapost Saturday during NADA here about the unconventional w ...

  • January 26, 2014, 2:39 PM by Karl Greenberg
    Ford's Farley Talks Global Growth

    Jim Farley, Ford's executive vice president-global marketing, sales and service spoke briefly to a small gathering of dealers and pre ...

  • January 26, 2014, 2:31 PM by Karl Greenberg
    Ford Brings UX To Showrooms, Outlines 'Consumer Experience' Initiative For Dealers

    NEW ORLEANS -- Consumer experience is very much a theme at NADA's annual conference here this weekend. BMW's Ludwig Willis ...

  • January 25, 2014, 1:22 PM by Karl Greenberg
    NADA Economists Say Conditions Improving For Both New, Used Cars

    NEW ORLEANS -- Steve Szakaly, chief economist for the National Automobile Dealers Association (NADA) and Jonathan Banks executive analyst f ...

  • January 25, 2014, 8:14 AM by Karl Greenberg
    Hyundai's Big Idea: A Big Bang In The Big Game

    Hyundai has been cagey for months about one of its Super Bowl ads, or at least about the actor w ...

  • January 24, 2014, 3:33 PM by Karl Greenberg
    Victory Focuses On Staff And Experience

    Rodger Olson, COO of the Victory Auto Group, which has 30 dealers around the country, talked about how his compa ...

  • January 24, 2014, 3:21 PM by Karl Greenberg
    J.D. Power's King: Business Still Volatile, But Looking Up

    Thomas King, senior director of consulting and analytics at J.D. Power talked global industry auto business at J.D. Power's 20 ...

  • January 24, 2014, 9:34 AM by Karl Greenberg
    Showrooming Comes To Actual Showrooms, Auto Dealers Brace

    NEW ORLEANS -- Consumers are showrooming in auto showrooms. A new study from Cars.com sheds light on how the practi ...

  • January 24, 2014, 9:25 AM by Karl Greenberg
    The J.D. Power's That Be: NADA Roundtable Features Auto Heavyweights

    The National Automobile Dealers Association (NADA) conference in New Orleans kicks off today with J.D. Power and Associates' 2014 Internation ...

  • January 22, 2014, 3:04 PM by Karl Greenberg
    Industry Talks Tech And DC Currents In D.C.

    The Washington Auto Show is unique. It is the only international auto show that is as much for policymakers ...