Chicago-based OKRP agency has hired Rony Castor as group creative director overseeing its Metro by T-Mobile account. Castor joins from Goodby Silverstein & Partners, where he was creative director, working on the Pepsico, BMW and KraftHeinz accounts.
“There’s a lot to love and look forward to — the freedom that comes with an independent agency, the diversity of the people at OKRP and the potential to make great things on a larger cultural scale with our partners at Metro,” said Castor.
OKRP’s “Nada Yada Yada” idea has been embraced as a brand platform by Metro.
Castor's recent work includes “Driving While Black” for Courageous Conversations. His work has also been seen on the Super Bowl. Matt McNulty, ECD at OKRP, called him a "change-making creative leader."
Prior to GS&P, Castor worked at a variety of Chicago agencies, including DDB, FCB, Commonground (now Ten35), Havas and Burrell, working on global brands such as Toyota, McDonald’s, Nissan and Mountain Dew.