You’ve probably heard of reality dating shows like Love Island, The Bachelorette and Love Is Blind. Now wireless provider Metro by T-Mobile is spoofing the genre with a campaign called Nada Yada Island, a multipart “series” created with its ad agency BarkleyOKRP.  

It pokes fun at the love entanglements, squabbles, backbiting and deception found on these shows and will be seen across paid social and broadcast channels airing alongside the reality shows that it’s intended to skewer.   

For an added bit of fun—and further blurring of the line between advertising and entertainment content--the campaign recruited some of the stars from previous seasons of the spoofed shows including Jess Vestal, a former cast member on Love Is Blind and Perfect Match. Also appearing in the sendup are Lauren Speed-Hamilton (previously on Love Seat, Match Me If You Can and Love Is Blind) and Marco Donatelli, Love Island USA Season 5 winner.   

In the spoof, those characters (who will be sharing the series on their own social channels) and others will air their grievances about their past toxic “exes”—ex-phone carriers that is. And they’ll be talking up their new “love interest,” Metro’s latest phone plan Metro Flex.   

The five-episode series was shot by production company Caviar. Directors include Jason Woliner (“Borat 2”), and Ana Fabrega, the showrunner of Los Espookys. 

The series was filmed with 20 hidden cameras to capture an authentic reality feel.