How Evvy markets medicine whose sole purpose is to help women -- but can be used only by men. ...
Meta is doubling down on its political influence over the tech industry's regulatory future. ...
Total "normalized" ad revenue - which excludes seasonal/one-time events - for Fox, Comcast/NBCU, Disney, Paramount Skydance and WBD was do ...
The transformation highlights AI's creative potential for advertising without replacing the human touch by using versions of Veo, Imagen a ...
Alison Whritenour shares how Unreal approaches candy marketing by aligning with modern health expectations. She also shares how they tu ...
The agency will create brand awareness for the 100+ locations in the Southwest. ...
NFL ads were 19% more effective in business outcome results than the TV average during the regular season, 63% high ...
Comedian Adam DeVine appears with footballer Marshawn Lynch, both lamenting "failed" fake products like Lynch's cookbook. ...
I was astounded to find the Super Cruise kicking in on non-divided two-lane roads like M-22, which runs up a ...
Paramount Skydance wants to "redefine" its cable channels' "brands" -- not sell them off. ...
What makes consumers stick around after big sports franchises end their respective seasons? That may be something streamers continue ...
Adding unexpected ingredients to beverage staples, Drips launches Pepsi Cherry Boba Burst flavor exclusively for Regal. ...
"Sometimes we all need to go off-script," says Bailey, who then orders the Martini spritz, a new take on ...
The "Taco Bell purple"-colored beverage combines passion fruit flavor with Baja Blast's tropical lime. ...
"This Eats Different" features the Grammy-nominated rapper GloRilla, who actually used to work at a Checkers drive-thru in Memphis. ...
It's become a race to develop super AI capabilities and agentic agents, so when Microsoft CEO Satya Nadella responded ...
For customer experience, Outback Steakhouse came out on top, followed by Red Robin, TGI Fridays, Applebee's and Olive Garden. ...
As CEO of youth branding ecosystem SuperAwesome, O'Loughlin is on the front lines of the AI battle to win t ...
Fox Corp. also announced the launch of its major streaming platform "Fox One" -- a wide, diverse programming entertainment, spor ...
IAB Tech Lab has developed a Live Event Ad Playbook with leadership at Amazon, FreeWheel, Index Exchange, and NBCUniversal arou ...