Bread & Butter takes aim at the snobbery often present in the wine world in its latest ad effort. ...
As gummy candy keeps biting into chocolate's turf, Gen Z's favorite cluster is suiting up again. ...
Non-alcoholic spirit maker Seedlip's "Yeah, It's a Drink," invites consumers to "rethink what defines a meaningful drink." ...
Scott Sutton shares how they revived their nostalgic Burgers & Bikinis campaign by partnering with influencer Alix Earle during t ...
KDSP is named for its four seasoned founders. ...
One trillion reasons why I can still do things AI cannot, including rendering Elon Musk as Dr. Evil. For no ...
Search experience optimization will become a new strategic frontier as AI-powered platforms transform how people discover information - and attentio ...
Jasmine Sharpe takes on the director of creative role after leading Grubhub's rebranding efforts and new visual identity. ...
Swapnil Patel discusses how brands can approach AI with a realistic timeframe while maintaining the right level of human oversigh ...
A mascot is the only brand asset that seamlessly adapts across every touchpoint while maintaining consistency. ...
The Jason and Travis Kelce-owned brew filmed an homage to original "Predator," now being used to promote its sequel. ...
Gamers now spend as much time playing video games as they do watching TV, and younger players devote even mo ...
If donors are allowed to buy their way into 1600 Pennsylvania Avenue, what would I get? ...
Advertisers gain a new avenue to cost savings for audio in video through AI-generated music, but OpenAI's reported work wi ...
The Pavone Group includes vertically integrated niche agencies serving specific categories. ...
Tim LeBel, Mars' Chief Halloween Officer, explains how the candy giant keeps reinventing its biggest holiday. ...
Change is the watchword of marketing, but it is overrated, because the fundamentals of marketing are unchanging and nothing abo ...
Leagas Delaney touts aviation history with the world's fastest private jet. ...
For the first 30 days after their respective launches, ESPN has amassed 2.1 million subscribers, while Fox One has 1 ...
For one, make pre-event a priority. Brands that invested steadily in awareness advertising saw substantially higher Prime Days results. ...