Data from a major contributor to the Big Data piece of the puzzle was understated. Nielsen did not provide specif ...
The glove is already showing up on Ebay, with prices ranging from $20 to $499. Users are posting about t ...
Bubly sparkling water has partnered with Illumination and Nintendo's movie on new limited-edition flavors, color-changing character cans and a space-them ...
Unilever has become increasingly confident using TV to reach consumers. Hellmann's latest Super Bowl ad demonstrates that its playful messa ...
The campaign debuted at the Super Bowl and will be updated throughout 2026. ...
Yahoo could see an initial public offering or sale to another company soon. It's not clear whether going public ...
NBCU has prioritized a One Platform strategy and took the significant step of officially naming AD-ID as the recommended tracki ...
The Ritz-Carlton Yacht Collection is working with renowned fashion designer Johanna Ortiz, known for luxurious, feminine resort-inspired clothing featuring ruffle ...
Latin music powerhouse Towers' global hit "Sunblock" appears in advertising for the new Chicken Bacon Ranch Street Chalupas in t ...
Marketing's throwback era blurs innovation and nostalgia. Volkswagen revived its iconic voice during the Super Bowl; we explore the strate ...
Ads tell consumers a lot about a brand, but analysis of Google search data can tell a brand so mu ...
The almost two-minute video has been so well-received that Stellantis is rolling it out across television as a 30-second commerci ...
The ad, with actors Kurt Russell and Lewis Pullman, was also a top performer in the Super Bowl two wee ...
The video features a family of animated possums "inspired" by a real "tubie" family. ...
The breakfast cereal taps artist J.I.D. to give teens a morning pep talk. ...
Hearst saw revenue gains in 2025, CEO Steven R. Swartz writes. ...
Charlotte Cordova shares her take on the GEO or SEO debate, whether she prefers brand or performance, and reaching audienc ...
Toyota's marketing has been a major contributor to its success globally and particularly in the U.S., says AMCI's Ian Bea ...
One social media user called it "the quiet rollout of a national surveillance regime," while another joked " 'surveillance stat ...
Audio media is poised to become this year's connective force for brands looking to tap into the cultural conversation. ...