• Yesterday, 2:55 PM by Chuck McBride
    The Smaller The Strategic Box, The Bigger The Creative Opportunity

    Having too much freedom doesn't help generate a brilliant idea. It's like adding more hay when there's only one nee ...

  • Yesterday, 1:10 PM by Sarah Mahoney
    JanSport's Back-To-School Bags Are Singing -- Badly

    New campaign leans into quirky humor, TikTok energy, and Gen Z chaos. ...

  • June 23, 2025, 11:00 AM by Fern Siegel
    Mocean Names Sapolin, Bucci To Senior Creative Roles

    Both have strong backgrounds in entertainment campaigns. ...

  • June 22, 2025, 6:44 PM by Les Luchter
    Beekeeper's Natural Drops Campaign For Pops That Help Kids Poop

    A brand awareness campaign will include sampling, influencer posts, mailers and pop-up trucks in several cities. ...

  • June 21, 2025, 10:13 AM by Colin Kirkland
    Meta Expands Smart Glasses Partnership To Oakley

    Meta will begin selling its first pair of AR smart glasses with sports retailer Oakley, launching an ad campaign starri ...

  • June 20, 2025, 4:17 PM by Teresa Buyikian
    Happy Thursday's Marketing Stays True To Its Name

    The tagline "Why Wait for Friday?" encapsulates the message that Gen Z is ready to party and drink the low-alcoh ...

  • June 19, 2025, 11:00 AM by Fern Siegel
    Lights! Camera! Taste! Pop-Tarts, 'Fantastic Four' Promote Flavor

    Le Truc's creative gives the brand a cinematic moment. ...

  • June 19, 2025, 8:00 AM by Adam Buckman
    Weeks Before Show Premiere, Star's Heartbreaking Diagnosis

    For Eric Dane, the diagnosis was a bolt from the blue: ALS, also known as Lou Gehrig's disease. ...

  • June 17, 2025, 6:01 PM by Tanya Gazdik
    Peloton's New CMO Inherits Laundry List Of Issues

    Peloton has cut its marketing spending, trying to adapt to reduced demand after the pandemic. ...

  • June 17, 2025, 11:00 AM by Fern Siegel
    Amica Insurance Gets 'Together' With Customers

    Mother New York continues the "Empathy" platform, highlighting the ties that bind. ...

  • June 17, 2025, 10:38 AM by Joe Mandese
    Cannes Turns Dystopian, Day Two Sessions Warn Of Cataclysmic AI Scenarios

    "Companies owe it to their employees - they owe it to the public - to let them know that th ...

  • June 16, 2025, 9:37 PM by Teresa Buyikian
    Cinnabon Launches Collectible Toy Mini Replicas

    With the purchase of a four-count BonBite, customers will receive one free Zuru Mini Brands Cinnabon collectible. ...

  • June 13, 2025, 5:05 PM by Colin Kirkland
    Gamefam Brings FIFA's 2025 'Club World Cup' To Roblox

    Gamefam has announced a playable Roblox launch dedicated to FIFA's upcoming Club World Cup tournament - a U.S.-based competition amo ...

  • June 13, 2025, 9:37 AM by Sarah Mahoney
    Training Day: How Marketing Teams Are (Really) Learning To Use AI

    Despite pilot-itis, timid CMOs, and messy frameworks, more brands are finally turning experimentation into progress. ...

  • June 12, 2025, 9:34 AM by Steve McClellan
    With Influencer Assets, Publicis Will Promote A Different 'Lion' At Next Week's Cannes Festival

    It's not mascot Leo - it's a real lion, George, who's a sensation in wildlife circles. The company will a ...

  • June 11, 2025, 4:05 PM by Colin Kirkland
    Snap's AR Smart Glasses Set To Launch Before Competing Products

    Snap plans to launch its newly developed AR smart glasses in 2026, ahead of Meta's Orion AR glasses. Snap ...

  • June 11, 2025, 3:31 PM by Wayne Friedman
    Amazon Ads' Heroic 'Acts Of Kindness' Soars With 'Superman'

    Messaging and activations will span Amazon platforms, including Prime Video advertising for the movie, with the theme "Anyone Can ...

  • June 10, 2025, 2:45 PM by Barbie Romero
    Confessions from Bayer's Sr. Media Strategy Manager: Super Bowl, Influencers, and the Human Touch

    Learn about Alexis Gossard, Senior Manager, Media Strategy from Bayer as she lets us know her favorite tentpole sports even ...

  • June 9, 2025, 12:57 PM by Barbara Lippert
    Bill's Bikinied Manager Runs Off With The Show

    Did the weird Belichick-Hudson collaboration make any difference in recent ads? The answer is yes, and mainly for the bet ...

  • June 9, 2025, 12:00 PM by Fern Siegel
    Martha Stewart In 'Love' With Netflix's Korean Lineup

    Chemistry's spot says emotional connection transcends language. ...