• 10 hours ago by Teresa Buyikian
    KFC, 'Jackass' Star Johnny Knoxville Team Up To Save Your Fingers This 4th

    "Light one firework at a time, and keep your fingers every time," Knoxville says, disobeying his advice as he ligh ...

  • Yesterday, 12:43 PM by Wayne Friedman
    NBCU And Gaming: Possible Merger Deals?

    NBCU has shown interest in companies like Electronic Arts, and currently has a deal with Nintendo around the Super Mar ...

  • Yesterday, 5:43 PM by Sarah Mahoney
    Reddit Campaign Shouts Out Its Greatest Assets

    "People Are the Best" highlights the super-specific niche dwellers that populate some of the friendliest corners of the 'net. ...

  • Yesterday, 8:00 AM by Adam Buckman
    Beloved Star's Last TV Role Gets Posthumous Premiere

    When James Van Der Beek died of colorectal cancer this past February at age 48, an entire generation mourned. ...

  • June 26, 2026, 6:36 PM by Steve McClellan
    Day 5 Cannes Lions Awards: Two Claude SB Ads Win Film Grand Prix

    The ads humorously promote Anthropic's no-ad policy in its Claude AI platform, suggesting other AI platforms should follow suit. ...

  • June 26, 2026, 11:37 AM by Wayne Friedman
    Netflix Monthly Subscriber Churn Still Lowest At 2%

    In terms of 'sign ups of new or returning subscribers,' the top two highest-performing services of the last 12-month peri ...

  • June 25, 2026, 4:29 PM by Les Luchter
    From Frappuccinos To Vaccines: A Marketing Pro's Journey

    Aimee Johnson, new CMO for cancer nonprofit, will use lessons she learned at companies ranging from Zillow to Starbucks ...

  • June 25, 2026, 9:10 AM by Steve McClellan
    KitKat Wins PR Grand Prix For Turning A Crisis Into A Cultural Moment

    The thieves and half a million stolen KitKat bars remain at large, but the jury praised the work for "rewriti ...

  • June 24, 2026, 4:53 PM by Steve McClellan
    Uber Eats' 'Build Your Own Super Bowl' Wins Lions Media Grand Prix

    The main idea: One week before this year's Super Bowl, fans were invited to create in-app Super Bowl commercials. Record-breaki ...

  • June 23, 2026, 9:00 AM by Wayne Friedman
    Ad-Supported Streaming Share Rises In Q1, Cable Sinks

    The increase in streaming viewing was largely driven by sports, with major entertainment programming from Netflix, Paramount+ and HBO M ...

  • June 22, 2026, 10:30 AM by Wayne Friedman
    UFC White House Event: Less 'Super' - At Least In The U.S.

    Paramount says it tallied 8.2 million average viewers in U.S. and Latin America for the seven-bout card on its stream ...

  • June 18, 2026, 2:14 PM by Wayne Friedman
    Fox Wraps Upfront, Touts 'Strong' Results

    Media industry execs say the company delivered "single-digit' percentage volume growth for its linear TV networks, and "double-digit" percentage volu ...

  • June 17, 2026, 2:11 PM by Les Luchter
    'Sh*t,' Says Coterie, As Diaper Ads Run Into Network Content Barriers

    The ad in question features three vignettes of social situations where nobody wants to get pooped on by a b ...

  • June 16, 2026, 11:00 AM by Fern Siegel
    Meta, Mother LA Capitalize On Knicks Win With Spike Lee Ad

    The quick creative turnaround seizes on a singular moment in sports history. ...

  • June 15, 2026, 11:02 AM by Steven Rosenbaum
    Spielberg Is Romantic, Parsons Is Brave: Film's Next Generation Arrives

    An 80-year-old legend writes his story by hand, well, by thumb, on an iPad -- and a 20-year-old debut direct ...

  • June 15, 2026, 7:00 AM by Wayne Friedman
    World Cup Branded 'Hydration' Breaks Feature Ads: Pricing, Demand?

    TV networks are now allowed to run ads during World Cup "hydration" breaks - with restrictions, leaving Fox and Telemun ...

  • June 14, 2026, 6:28 PM by Tanya Gazdik
    Slate Auto Rolls Out Guerrilla Marketing Campaign

    "Rather than a big, traditional campaign that everyone's doing with high production values, we thought, let's do a test a ...

  • June 12, 2026, 3:45 PM by Laurie Sullivan
    Search Scooping Up Interest In NBA, World Cup

    People are asking longer, more detailed questions in generative AI search as they seek information on the World Cup a ...

  • June 11, 2026, 10:00 AM by Tanya Gazdik
    Jeep Enlists Iliza Shlesinger For World Cup Effort

    "We are trying to be fun... and it's not about we win or we don't win, it's about generating conversation ...

  • June 10, 2026, 9:21 PM by Wayne Friedman
    NBA Finals Game 3 Soars To 23.8M Viewers

    In the strongest result for an NBA Finals Game 3 since 1998, with a peak audience of 26.3 million f ...