Wednesday, 04/29
Thursday, 04/30
Programmatic buying can be a major advantage for advertisers and a major challenge for publishers facing plummeting CPMs. Publishers need to know their audiences better than ever before – and need to be an essential part of advertisers’ 1-to-1 advertising strategy. We sit down with AccuWeather CEO Barry Lee Myers to explore how his brand uses personalized data-driven programmatic advertising to maximize campaign impact. Location, behavior, hyper-local current and forecast weather conditions create big data opportunities to target users in innovative ways. And multi-platform reach across digital, apps, traditional media, and a new national AccuWeather Network also uniquely keeps brand messages in front of consumers in more relevant, cost-effective ways than ever before.
- Interviewee
- Barry Lee Myers, CEO, AccuWeather
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Moderator
- Daniel Ambrose, Principal, Ambro.com @dabookz
- PanelistS
- Zach Friedman, VP, Digital Ad Sales, Fox News Channel @zjfriedman
- Jason Kint, CEO, Digital Content Next @jason_kint
- Chip Schenck, VP, Programmatic Sales and Strategy, Meredith @ceschenck
- Keynote
- Susan Bidel, Senior Analyst, Forrester
- Moderator
- Stacia Hanley, Media Director, School of Thought
- PanelistS
- Peter Cherukuri, Executive Vice President of Advertising & Business Development, Politico @petercherukuri
- Dennis Colón, Executive Director, Revenue & Advertising Operations, Conde Nast
- Rob Finora, VP, Business Development/Partner Development, AOL
- Greg Toothaker, SVP of Revenue Operations, Tribune Media @gregtoothaker
- Moderator
- Bob Garfield, Co-Host, On The Media/Host, “The Genius Dialogues”
- PanelistS
- Jeremy Ostermiller, CEO, Altitude Digital @AltitudeDP
- Kenny Rosenblatt, President, Arkadium @Arkadium
- Connie Spence, Senior Director, Interchange Demand, Krux
- Tim Trevathan, SVP Publisher Solutions, Defy Media
How Can Publishers Be Masters Of Their Data Domain? - Rob Finora, VP, Business Development/Partner Development at AOL
What Is The Value Of Context In An Audience Buying World? - Jason Kint, CEO at Digital Content Next
Deep Sea Fishing
Eco Kayaking Tour
Friday, 05/01
- Keynote
- David Payne, Chief Digital Officer, Gannett Co., Inc.
Now that publishers are all in (mostly) to programmatic platforms, managing inventory becomes a more complex affair. How are different media companies crafting yield strategies? How are they evaluating which channels get what impressions – balance scarcity, price, schedule, audience value and their direct sales? Can open exchanges sometimes yield better than one’s private or even guaranteed platforms? We ask the people managing some of the most advanced portfolios how they are making the calls that maximize monetization.
- Moderator
- Bob Garfield, Co-Host, On The Media/Host, “The Genius Dialogues”
- PanelistS
- Sean Holzman, Chief Digital Revenue Officer, Bonnier Corporation
- Brian Kroski, Chief Digital Officer, American Media Inc. @briankroski
- Ken Leeder, SVP Programmatic Advertising, IAC
- Esco Strong, Director of Programmatic Advertising, Microsoft
- Moderator
- Erik Sass, Editor, Publishers Daily, MediaPost
- PanelistS
- Tim Doelger, Director, Business Development, Mobile, MXM
- Paul Josephsen, Vice President, The CoLab, Thrillist Media Group
- Cara Kunkel, Marketing Director, Jumpstart Automotive Group
- Spencer Sloe, VP, Head of Operations, Huffington Post @sloehand
- Presenter
- Eric Myers, President, Belo and Company
- Moderator
- Daniel Ambrose, Principal, Ambro.com @dabookz
- PanelistS
- Zach Alter, VP, East Sales, SheKnows
- Jeff Clark, VP Audience and Analytics, PostMedia @jeff_clark
- Vicky Hsu, VP, Online Marketing, Bauer Xcel Media
- Felix Zeng, Director, Business Development, Programmatic, The Weather Company, an IBM Business
Getting to Native 2.0 - Spencer Sloe, VP, Head of Operations at Huffington Post
Tracking Your Audience Across Platforms - Zach Alter, VP at SheKnows
Everglades Alligator Farm Trip
Stand Up Paddleboard Tour
Saturday, 05/02
- Keynote
- Angus MacKenzie, Chief Content Officer, TEN: The Enthusiast Network
- Moderator
- Erik Sass, Editor, Publishers Daily, MediaPost
- PanelistS
- Doug Fleming, Director, Programmatic Sales, hulu
- Mangesh Hattikudur, Co-Founder and Chief Creative Officer, Mental Floss
- Richard Routman, President and CRO, Minute Media
- Moderator
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- PanelistS
- Keith Fagan, VP of Data, Sovrn
- Emrah Kovacoglu, Managing Director, Total Beauty
- Gustav von Sydow, Founder and CEO, Burt
Data-Driven Content: Promise or Peril - Keith Fagan, VP of Data at Sovrn