Monday, 10/10
Tuesday, 10/11
Distribution has never been more important or more elusive in digital media. We open the summit exploring the fragmented, morphing newsstand. How are publishers managing a fragmented landscape of platforms whose feed algorithms seem to change monthly? Where does traditional media fit into the new messaging interface like SnapChat and Messenger? And the most conversational of media formats, podcasting, is having its moment – but is there a business there?
- MCS
- Ross Fadner, Director, Event Programming, MediaPost
- Erik Sass, Editor, Publishers Daily, MediaPost
- Interviewee
- Allison Mezzafonte, SVP of Operations, Bauer Xcel Media
- Interviewer
- Ross Fadner, Director, Event Programming, MediaPost
- Moderator
- Rosental Alves, Director, Knight Center for Journalism in the Americas, University of Texas @Rosental
- PanelistS
- Regina Buckley, SVP, Business Development/Business Operations, Time Inc.
- Helene Dina, SVP Publishing and Platforms, DEFY Media
- Matthew Knell, VP of Social/Platform Partnerships, About.com
- Andrea Mazey, Director, Online Video & Partnerships, Bonnier Corporation @andreamazey
- Presenter
- Andrew Pergam, Vice President, Video and New Ventures, McClatchy @Pergam
Over a decade after its launch, the podcast medium continues to attract more users than advertisers. But with over a dozen shows reaching more than 3.5 million monthly listeners, HowStuffWorks built a profitable portfolio of audio content by learning through doing over a number of years. Chief Content Officer Jason Hoch explains how the company is using the channel as an extension of both its business and its brand. He will demonstrate what an advanced podcast strategy looks like.
- Presenter
- Jason Hoch, Chief Content Officer, HowStuffWorks @starexplorer
- Presenter
- Jeff Burkett, VP of Advertising Innovation, USA today Network
Managing the Platforms - Shannon Smith, VP, Socialflow
Is Podcasting Real Yet? - Jason Hock, Chief Content Officer, HowStuffWorks
Leveraging The New Visual Feed - Andrew Pergam, Head of Video, McClatchy
Cruise on Lady Bird Lake
Wednesday, 10/12
- Keynote
- Rahul Chopra, SVP Video, News Corp/CEO Storyful, Storyful @r2000c
You’re all broadcasters now. Facebook Live, Periscope, Twitter and others are luring publishers into the nerve-wracking field of live videocasting across social channels. We ask early practitioners to share their learnings. What new skill sets, infrastructure, editorial thinking are required when you go live? How do you maximize awareness on the front end and distribution on the back end? How do publishers make the best of the unique kind of audience engagement here. And what new monetization models does the form open up?
- Moderator
- Maia McCann, Editor-in-Chief, LittleThings @maiastar
- PanelistS
- Nojan Aminosharei, Entertainment Director, Hearst Magazine Digital Media @whatisnojan
- Jeremy Kaplan, Editor in Chief, Digital Trends @SmashDawg
- Drew Lesicko, General Manager and Product Director, AOL Alpha
- Dina Sartore-Bodo, Managing Editor, HollywoodLife
- Presenter
- Ashish Patel, President, NowThis Media
As video migrates quickly to mobile viewing the pre-roll is even less welcome here (and via many social networks) than on the desktop. Integrated video models (product placement, embedded sponsorship, custom branded content) is the obvious answer. Less obvious are the economics around getting this model up to scale. How are major media staffing, organizing, selling and scaling their video studios to maximize the native content opportunity.
- Moderator
- Brian Kroski, Chief Digital Officer, American Media Inc. @briankroski
- PanelistS
- Rob Gregory, President, of Sales & Marketing, WhoSay
- Mangesh Hattikudur, Co-Founder and Chief Creative Officer, Mental Floss
- Tom McGurn, SVP of Sales in North America, Perform Group
- Christian O'Toole, Director of Video, Rodale, Inc.
- Michael Suggett, VP / Executive Producer - Original Programming at StudioTEN, TEN: The Enthusiast Network
- Presenter
- Derek Flanzraich, CEO and Founder, Greatist @derekflanz
Live Streaming - Maia McCann, Editor-in-chief, LittleThings
Integrated/Native Video Advertising - Brian Kroski, Chief Digital Officer, American Media
Targeting Millennials - Derek Flanzraich, CEO and Founder, Greatist
Kayak Downtown Tour
Thursday, 10/13
Finally, user experience matters. We round out the summit focusing on the consumer and how publishers are responding to ad blocking by rethinking design and experience. Likewise is the ad experience finally ready to move beyond the impression and click towards more nuanced engagement metrics like time-spent?
The Atlantic has succeeded in keeping its brand relevant since covering American culture and politics during the American Civil War in the mid 19th Century. Publisher Hayley Romer explores how the company has met the 21st Century and its bifurcated market with new strategies for monetizing a brand not just a magazine.
- Keynote
- Hayley Romer, SVP, Publisher, The Atlantic
Ad-blocking and the consumer revolt against clutter, intrusiveness and bandwidth hogging have driven publishers finally to take UX seriously. But as media clean up their digital act, how is UX being internalized and made part of design and ad sales decisions, the balance of commerce and consumer. Who owns UX in the organization? With what remit and authority? And what are the definitions and metrics for success around improving the user experience?
- Moderator
- R.B. Brenner, Professor and Director, School of Journalism, University of Texas, Austin @rbbrenner
- PanelistS
- Julia Beizer, Head of Product, The Huffington Post @juliabeizer
- Tyler Love, CTO, Bustle
- Leo Resig, Co-Founder, Resignation Media
- Interviewee
- Channing Chor, Vice President, Strategy and Business Development, Digital Media, Playboy Enterprises
- Interviewer
- Erik Sass, Editor, Publishers Daily, MediaPost
Who Owns and Defines UX? - Julia Beizer, Head of Product, Huffington Post
Programmatic Advertising - Zach Coelius, Business Development, LiveRamp
