October 10 - 13, 2016
Austin, TX

Event Sponsors

Agenda

Monday, 10/10

6:00 PM
Welcome Cocktail Reception West Lawn @ Four Seasons

Tuesday, 10/11

7:00 AM
Registration Opens
Four Seasons Ballroom
8:00 AM
Breakfast
8:15 AM
Sponsor Breakfast Presentation
Day 1: The Elusive Newsstand

Distribution has never been more important or more elusive in digital media. We open the summit exploring the fragmented, morphing newsstand. How are publishers managing a fragmented landscape of platforms whose feed algorithms seem to change monthly? Where does traditional media fit into the new messaging interface like SnapChat and Messenger? And the most conversational of media formats, podcasting, is having its moment – but is there a business there?

9:00 AM
Opening Remarks
MCS
Ross Fadner, Director, Event Programming, MediaPost 
Erik Sass, Editor, Publishers Daily, MediaPost 
9:15 AM
Interview: Bauer Masters The Robot Future
In recent years Bauer Xcel Media radically retooled its US digital strategy  and quickly experienced exponential growth. Its focus on data-informed content and tech-driven advertising leveraged the emerging social platforms to great effect. Its latest forays into automated interactions with readers via chat bots extends this investment in a tech-infused publishing strategy. SVP of Operations Allison Mezzafonte traces the journey.
Interviewee
Allison Mezzafonte, SVP of Operations, Bauer Xcel Media 
Interviewer
Ross Fadner, Director, Event Programming, MediaPost 
9:45 AM
Panel: The Platform Puzzle and Distributing To Elusive Newsstands
Follow the users! Offer content where your customers consume their content. Be everywhere. These are the mantras of publishers who recognize digital distribution is a platform game now. But which algorithm is Facebook using this week? How will Snapchat’s evolving business model impact partners in the next quarter? Are Bots our next best point of contact with customers? Servicing a platform distribution model is a fragmented, costly exercise in chasing moving targets. How are media companies characterizing the challenge and solving for the vagaries of the new masters?
Moderator
Rosental Alves, Director, Knight Center for Journalism in the Americas, University of Texas 
PanelistS
Regina Buckley, SVP, Business Development/Business Operations, Time Inc. 
Helene Dina, SVP Publishing and Platforms, DEFY Media 
Matthew Knell, VP of Social/Platform Partnerships, About.com 
Andrea Mazey, Director, Online Video & Partnerships, Bonnier Corporation 
10:30 AM
Presentation: Intrapreneuring Your Way To Video Profit
McClatchy had been struggling with 29 different newsrooms trying to figure out their own path forward with video. The centralization efforts that began two years ago could have felt like a corporate overreach, but instead, developed into a diverse line of business that reached profitability in roughly 18 months and continues to grow exponentially. We'll walk through how we tackled the issues and what we learned along the way.
Presenter
Andrew Pergam, Vice President, Video and New Ventures, McClatchy 
11:00 AM
Presentation: Can You Hear Us Now?: Is Podcasting A Business Yet?

Over a decade after its launch, the podcast medium continues to attract more users than advertisers. But with over a dozen shows reaching more than 3.5 million monthly listeners, HowStuffWorks built a profitable portfolio of audio content by learning through doing over a number of years. Chief Content Officer Jason Hoch explains how the company is using the channel as an extension of both its business and its brand. He will demonstrate what an advanced podcast strategy looks like.

Presenter
Jason Hoch, Chief Content Officer, HowStuffWorks 
11:30 AM
Presentation: The Digital Advertising Tipping Point is Here!
As readers are demanding a different value exchange between advertising and content, it’s not surprising that the IAB is recommending massive changes in the digital advertising landscape.  Publishers must be innovating at a much faster pace as we approach the end of the old world of digital advertising. The new world is coming and it encompasses virtual reality, branded content, and a growing respect for the reader experience.
Presenter
Jeff Burkett, VP of Advertising Innovation, USA today Network 
12:00 PM
Roundtables

Managing the Platforms - Shannon Smith, VP, Socialflow
Is Podcasting Real Yet? - Jason Hock, Chief Content Officer, HowStuffWorks
Leveraging The New Visual Feed - Andrew Pergam, Head of Video, McClatchy

1:00 PM
Sponsor Luncheon Presentation
1:00 PM
Lunch
Golf at Barton Creek
Cruise on Lady Bird Lake
6:30 PM
Cocktail PartyEasy Tiger on 6th Street
7:30 PM
Dinner ReceptionEddie V’s
9:30 PM
After-PartyHandleBar, downtown Austin

Wednesday, 10/12

7:30 AM
Registration Opens
Ballroom CD
8:00 AM
Breakfast
Day 2: It’s All Video Now Users and advertisers are streaming into streaming, so on Day 2 we focus on the business, distribution and monetization of video. We explore the new format and challenges of live streaming. But we also engage the business models around a post-pre-roll future for monetization and the challenge of containing costs while serving so many video-hungry channels.
9:00 AM
Keynote: Live or Die By Your Channel Strategy
Distribution is elemental to success for publishers in today's modern media landscape. Those publishers who fail to realize the potential of the various social platforms and do not program specifically and individually for each platform  are destined for trouble. Having the appropriate strategy in place to post  to each platform requires understanding the audience you want to reach, how they use a given social platform and what type of content works. It's true for NatGeo and WSJ on Snapchat, Buzzfeed and NowThis on Facebook, and AJ+ on Twitter. In this talk, Rahul Chopra, CEO of Storyful and Global Head of Video for News Corp, will discuss why you need a channel strategy and touches on proven strategies for success.
Keynote
Rahul Chopra, SVP Video, News Corp/CEO Storyful, Storyful 
9:30 AM
Panel: Leaning Into the Live Stream

You’re all broadcasters now. Facebook Live, Periscope, Twitter and others are luring publishers into the nerve-wracking field of live videocasting across social channels. We ask early practitioners to share their learnings. What new skill sets, infrastructure, editorial thinking are required when you go live? How do you maximize awareness on the front end and distribution on the back end? How do publishers make the best of the unique kind of audience engagement here. And what new monetization models does the form open up?

Moderator
Maia McCann, Editor-in-Chief, LittleThings 
PanelistS
Nojan Aminosharei, Entertainment Director, Hearst Magazine Digital Media 
Jeremy Kaplan, Editor in Chief, Digital Trends 
Drew Lesicko, General Manager and Product Director, AOL Alpha 
Dina Sartore-Bodo, Managing Editor, HollywoodLife 
10:15 AM
Presentation: Art + Science: Tooling Up for The Distributed Media World
NowThis News, one of the early success stories of socially distributed media, is building a new tech stack that will drive not only distribution but creation. Their predictive algorithms employ computer vision and machine learning to understand what is making a video popular and then disseminate that intelligence to producers to inform their creative process. President Ashish Patel explains how they see human creativity and intelligent machines interact to make better and faster news decisions.
Presenter
Ashish Patel, President, NowThis Media 
10:45 AM
Panel: After the Pre-Roll: Building The Better Integrated Video Content Business

As video migrates quickly to mobile viewing the pre-roll is even less welcome here (and via many social networks) than on the desktop. Integrated video models (product placement, embedded sponsorship, custom branded content) is the obvious answer. Less obvious are the economics around getting this model up to scale. How are major media staffing, organizing, selling and scaling their video studios to maximize the native content opportunity.

Moderator
Brian Kroski, Chief Digital Officer, American Media Inc. 
PanelistS
Rob Gregory, President, of Sales & Marketing, WhoSay 
Mangesh Hattikudur, Co-Founder and Chief Creative Officer, Mental Floss 
Tom McGurn, SVP of Sales in North America, Perform Group 
Christian O'Toole, Director of Video, Rodale, Inc. 
Michael Suggett, VP / Executive Producer - Original Programming at StudioTEN, TEN: The Enthusiast Network 
11:30 AM
Presentation: How Video Is Getting Millennials More Engaged With Content
Greatist has built its audience of 11 million uniques organically in short order by leveraging millennial’s social media habits and taste for video. Founder Derek Flanzraich explores how video drives greater engagement for this generation of users and how to target the issues and content they really care about.
Presenter
Derek Flanzraich, CEO and Founder, Greatist 
12:00 PM
Roundtables

Live Streaming - Maia McCann, Editor-in-chief, LittleThings
Integrated/Native Video Advertising - Brian Kroski, Chief Digital Officer, American Media
Targeting Millennials - Derek Flanzraich, CEO and Founder, Greatist

1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
Brewery Tour
Kayak Downtown Tour
6:30 PM
Cocktail PartySan Jacinto Terrace @ Four Seasons
7:30 PM
Dinner ReceptionEast Lawn @ Four Seasons

Thursday, 10/13

7:30 AM
Registration Opens
Ballroom CD
8:00 AM
Breakfast
Day 3: User-Centric Publishing

Finally, user experience matters. We round out the summit focusing on the consumer and how publishers are responding to ad blocking by rethinking design and experience. Likewise is the ad experience finally ready to move beyond the impression and click towards more nuanced engagement metrics like time-spent?

8:45 AM
Keynote: Keeping A Brand Fresh In Its Third Century

The Atlantic has succeeded in keeping its brand relevant since covering American culture and politics during the American Civil War in the mid 19th Century.  Publisher Hayley Romer explores how the company has met the 21st Century and its bifurcated market with new strategies for monetizing a brand not just a magazine. 

Keynote
Hayley Romer, SVP, Publisher, The Atlantic 
9:15 AM
Panel: It’s The Experience, Stupid – Finally, UX Matters

Ad-blocking and the consumer revolt against clutter, intrusiveness and bandwidth hogging have driven publishers finally to take UX seriously. But as media clean up their digital act, how is UX being internalized and made part of design and ad sales decisions, the balance of commerce and consumer. Who owns UX in the organization? With what remit and authority? And what are the definitions and metrics for success around improving the user experience?

Moderator
R.B. Brenner, Professor and Director, School of Journalism, University of Texas, Austin 
PanelistS
Julia Beizer, Head of Product, The Huffington Post 
Tyler Love, CTO, Bustle 
Leo Resig, Co-Founder, Resignation Media 
10:00 AM
Fireside Chat: Playboy Finds Its Digital Footing
Playboy boasts that it was the first national magazine to launch its own Web site in 1994, but its success online since has been halting at best. But with its brand repositioning and major digital relaunch two years ago, Playboy has seen exponential audience growth in mobile and social channels especially. Vice President, Strategy and Business Development, Digital Media, Channing Chor brings us inside that turnaround and how a young male brand stays relevant as it enters its seventh decade.
Interviewee
Channing Chor, Vice President, Strategy and Business Development, Digital Media, Playboy Enterprises 
Interviewer
Erik Sass, Editor, Publishers Daily, MediaPost 
10:30 AM
Roundtables

Who Owns and Defines UX? - Julia Beizer, Head of Product, Huffington Post

Programmatic Advertising - Zach Coelius, Business Development, LiveRamp

11:30 AM
Conference Concludes

Venue

Four Seasons, Austin, Texas
98 San Jacinto Boulevard
Austin, Texas, 78701
Registered attendees of the Summit may book accommodations at The LINE Austin at a discounted group rate. To book within our room block at the discounted rate please use the following link: MediaPost's Publishing Insider Summit

**This discount room rate and block expires on Wednesday, September 11th, 2019.**





A resort-like haven just steps from Austin's central business and entertainment districts, Four Seasons Hotel in downtown Austin boasts an unrivalled setting on the banks of Lady Bird Lake.

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Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.