Why Subscription Publishers Must Think Like SaaS Companies

Presentation description coming soon.

Presenter: Andres Moran, Vice President & GM, BounceX

Andres Moran is the Vice President and GM at BounceX where he leads a team that works with media brands to improve monetization, optimize audience development and maximize consumer marketing. He also co-founded three companies before joining BounceX and is a graduate of Vanderbilt University with an MBA from Columbia Business School.

Driving Creativity With Data

In today’s marketing ecosystem, consumer attention is fleeting. Publishers need to provide advertisers with the tools to successfully reach consumers with highly personal, highly relevant content. This requires a balance between art and science with data at the forefront of success. By activating real-time insights with cross-channel marketing data, publishers can help build more compelling advertising in an era where ‘quality over quantity’ has never been more critical.

Presenter: Nathan Barling, VP of Product Marketing, Datorama

Presenter bio coming soon.

Unlocking First Party Data

“Unlocking the First Party Data Right Under Your Nose” - How to leverage the existing GA First Party Data you already have and make it actionable with Email.

Presenter: Brandon Badger, Sr. Director Professional Services, Upland

Brandon is the Director of Professional Services across Upland's CXM North America portfolio covering solutions in Email Marketing, Audience Development, Mobile Messaging, and Customer Engagement.  In this role, he is responsible for implementation, analytics, campaign management, strategy, design, email delivery, custom development, and new service offerings.  Brandon has been working with publishers for over 10 years as part of the Upland PostUp Professional Services team.  Before entering the email marketing industry, Brandon was a Project Manager for Harte-Hanks working with clients like MLB Interactive and Samsung. Brandon started his career in business development within IBM..

Bring Harmony To Your Video Strategy

From vertical to interactive content, audiences want more ways to consume video. Explore the hurdles publishers are facing in delivering these experiences - from high upfront costs to building in engaging functionality. Learn about the solutions that exist to overcome these hurdles, bringing your content and revenue strategies into harmony.

Presenter: Anthony Gonsalves, VP, Head of Publisher Development, Connatix

Anthony is Head of Publisher Development, leading a team dedicated to helping premium publishers learn about and get started with the Connatix platform. His time at Connatix has punctuated the company’s publisher-first philosophy, taking the time to learn about potential publishing partners and finding the right fit for each. His professional experience spans the tech industry and advertising tech, having spent more than 5 years with Outbrain before joining Connatix.

Unlocking Scale And Revenue Through First-Party Data

Over the past 6 months the advertising world has changed dramatically. Over 40% of third-party cookies have totally disappeared from the programmatic ecosystem leaving publishers and their customers with new challenges. This presentation will highlight the case study of Entrepreneur Media, which showcases how they've used Permutive's services to turn these challenges into a business-changing opportunity.  

Presenter: Kiely Rich, Sales Director, Permutive

Kiely Rich is Sales Director at Permutive based in their NYC office. Kiely is part of the team helping publishers to increase their data driven advertising revenue and make revenue diversification a reality, whilst keeping user privacy at the heart of these efforts. Some of Permutive's customers include BuzzFeed, Business Insider, Condé Nast International, Entrepreneur Media and Leaf Group.

Spot.IM Sponsor Breakfast Presentation

Presentation information coming soon.  

Presenter: Nadav Shoval, CEO, Spot.IM

Nadav Shoval is the CEO & Co-Founder of Spot.IM, a platform powering onsite community for over 80% of top tier US media houses. A  entrepreneur since a young age, Nadav has founded four technology startups prior to Spot.IM. With Spot.IM, he is on a mission to save the Open Web, passionate about the future of digital media and building technologies that connect people. From inception, Nadav has guided Spot.IM through several funding rounds, including their most recent raise in April of 2019 with Insight Partners — which brought their total funding to $63M. Nadav is a technology erudite, an avid athlete, and addicted to life.