October 2 - 5, 2019
Austin, TX

Winning the Engagement Economy

The age of “impressions” is over. In a digitally distracted mediascape of fragmented attention – engagement is the name of the game for publishers now. Whether it is deepening direct connections to consumers, delivering real impact for advertisers, or building trust in your brand – quality matters now more than quantity. 

At the annual fall edition of the Publishing Insider Summit in Austin media companies share the many ways they are getting beyond chasing scale and instead building engagement:

- By widening the palette of paid, subscription and ad-supported media products for consumers.
- By integrating advertisers more deeply into the content experience.
- By leveraging new experiential channels like events, podcasts, digital radio and smart speakers to make deeper connections with users.
- By building bridges with social influencers for their own media brands and for marketing partners.
- By leveraging data to inform both personalized advertising and more personally meaningful editorial.

“Impressions” and “eyeballs” are so 20th Century. “Scale” is so 2016. Quality must trump mere quantity if media expect to build sustainable businesses into the next decades. At the Austin Summit, Engagement is the watchword.

Conference Content Programmer

Steve Smith, VP, Editorial Director, Events, MediaPost

Advisory Board

Jim Spanfeller, Founder & CEO, The Spanfeller Group

Publisher VIP Program:

Select publishing executives are eligible for a VIP Pass to attend the Publishing Insider Summit. To see if you qualify, please contact Kevin Massa at: massa@mediapost.com.

Publishing Insider Summit 2019 Attendees Include

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Agenda

Wednesday, 10/02

6:30 PM
Welcome Cocktail Reception
At The Chive Headquarters (right next to LINE Hotel)

Thursday, 10/03

8:00 AM
Registration & Breakfast
8:00 AM
One on One Meetings
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
8:30 AM
Sponsor Breakfast Presentation
Day 1 - Engagement is the New Scale

How are publishers defining “engagement” for their own goals and for their advertising partners? How are they organizing and leveraging their first party data to drive the right outcomes?

9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Keynote Q&A
Interviewee
Jim Spanfeller, Chief Executive Officer, G/O Media 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM
Panel: What is Engagement Now?
Impressions and eyeballs are so 2012. As publishers look beyond shallow scale they promise the market "engagement" as a better measure of media's value to advertisers and partners and as a counterpoint to the oligopoly. But what does that mean? How are publishers beinging to market a more "audience-centric" approach. How is it being gauged? Differentiated from the platforms and competitors? What is engagement now, anyway?
Moderator
Mike Grisko, CFO, Chive Media Group & Atmosphere 
PanelistS
Annie Granatstein, Head of WP BrandStudio, The Washington Post 
Pete Jacobs, Vice President, Integrated & Content Marketing, Digital Trends 
Nick Johnson, Head of Advertising, McClatchy 
Brian Szejka, Publisher, Rolling Stone 
10:30 AM
Sponsor Spotlight and Break
10:45 AM
Case Study: What A Publisher’s Success in Podcasting Sounds Like
In the highly dynamic and competitive podcast sector, Outside has achieved success with a scrappy and nimble strategy that leveraged the magazine’s literary heritage while offering advertisers a unique venue to deliver branded content to a highly engaged audience. Outside Podcast executive producer Michael Roberts shares lessons learned over three years of impressive growth. 
Presenter
Michael Roberts, Executive Editor, Outside Magazine 
11:15 AM
Panel: What is a Data-Driven Publisher?
Easier said than done. What does it really mean when a media company puts data at its center. To ad sales? To product development? To audience development? To editorial?
Moderator
Scotty Reiss, Founder, A Girl's Guide To Cars 
PanelistS
Nicholas Butterworth, Chief Technology & Product Officer, Refinery29 
Chris Park, Director, Revenue Operations, Cheddar Inc. 
Melanie Winer, VP, Media Strategy and Client Success, Insider 
12:00 PM
Roundtables

What is Engagement Now
The Data-Driven Publisher - Melanie Winer, VP of MEdia Strategy and Client Success, Insider
The Podcast Business Case - Michael Roberts, Executive Editor, Outside Magazine

1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
Cruise on Lake Austin
Golf at Barton Creek: Fazio Canyons Course
Brewery Tour
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Friday, 10/04

8:00 AM
Registration & Breakfast
8:00 AM
One on One Meetings
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
8:30 AM
Sponsor Breakfast Presentation
Day 2 - Post-Impression Advertising

As advertisers demand results, impact, outcomes, we explore how publishers are rethinking everything from branded media to programmatic, social influencer partnerships to even deeper integrations in video.

9:00 AM
Keynote
Keynote
Kathryn Friedrich, EVP, GM of Operations, Conde Nast Entertainment 
9:30 AM
Panel: The New Business Case for Video Across Big and Small Screens
Publishers' video monetization dreams have been stoked, teased, disappointed and rekindled by platform promises. But as they face new platform acronyms - IGTV, CTV, OTT and more, what have they learned about smarter investment, amortizing creative, wringing revenue from a quickly fragmenting video economy?
Moderator
Sara Guaglione, Reporter, MediaPost 
PanelistS
Jody Rones, CRO, Thrillist at Group Nine Media 
Richard Routman, President and CRO, Minute Media 
Andy Wiedlin, Chief Business Officer, WAVE 
10:00 AM
Discussion: Two Paths to the Publisher Agency Model
Belo and McLatchy have been building out their agency services for clients, but one chose to build it themselves and the other relied more on acquiaition. Leaders of both efforts compare and contrast their strategies around internal organization, go-to-market offers, and lessons learned. But most important, how have each used these models to move their companies into new and non-traditional revenue opportunities.
Moderator
Steve Smith, VP, Editorial Director, Events, MediaPost 
PanelistS
Eric Myers, President, Belo Media Group 
Andrea Rowan, General Manager, Head of the Agency, excelerate Digital/McClatchy 
10:30 AM
Sponsor Spotlight and Coffee Break
11:00 AM
Panel: Programmatic for Engagement
Now that programmatic ad systems have achieved scale and efficiency, buyers are shopping for impact, not just eyeballs. As they look for more direct access to customers via media partners, for greater transparency than they get from platforms, for more than simple impressions, how are publishers differentiating their inventory and adding real value for marketers?
Moderator
Lisa Singer, Event Editorial Manager, MediaPost 
PanelistS
Mike Brooks, Senior Vice President of Revenue, WeatherBug 
Jeff Lustig, Manager, Programmatic Operations, News Corp 
Christopher Moore, Head of Strategic Partnerships, Publishers Clearing House 
11:30 AM
Panel: The Multicultural Opportunity Publioshers Are Missing
Moderator
Albert Thompson, Managing Director, Digital, Walton Isaacson 
PanelistS
Stephanie Delgado, Digital Account Executive, Blavity 
Damian Pelliccione, CEO & Co-Founder, REVRY 
12:00 PM
Roundtables

The New Video Business Case - Andy Wiedlin, Chief Business Officer, WAVE
Engagement Metrics in Programmatic - Ryan Stewart, Head of Strategic Partnerships, Marfeel
So You Want to Be an Ad Agency - Andrea Rowan, General Manager, Head of the Agency, excelerate Digital/McClatchy

1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
Austin City Limits Music Festival
Golf at Barton Creek: Crenshaw Course
Kayak on Lady Bird Lake
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Saturday, 10/05

8:00 AM
Registration & Breakfast
8:15 AM
Sponsor Breakfast Presentation
8:45 AM
Keynote: What We Learned At ComplexCon
Keynote
Isis Arias Clermont, Executive Producer, ComplexCon, Complex 
Day 3 - Adventures in New Models As publishers think more like DTC product brands, they are experimenting with new models we explore on Day 3 of the Summit.
9:15 AM
Presentation
Presenter
Nilla Ali, VP, Strategic Partnerships, Buzzfeed 
9:30 AM
Panel: Think Like a DTC: Product Development Strategy
As publishers start thinking of themselves as merchandisers, they think far beyond wrapping ads around content and towards unique product experiences that often gain direct revenue from consumers. From niche content and data access to memberships and brand extensions, what is the strategy behind the product mix beyond just media?
Moderator
Tim Taliaferro, Chief Innovation Officer, Texas Monthly 
PanelistS
Nilla Ali, VP, Strategic Partnerships, Buzzfeed 
Elise Contarsy, SVP, Consumer Products, Bonnier Corp. 
Dominick Miserandino, CEO, Inquisitr 
Leora Schachter, VP of Digital Products, Trusted Media Brands 
10:15 AM
Roundtables

Product Development - Dominick Miserandino, CEO, Inquisitr
Smart Speakers

10:45 AM
Conference Concludes

Featured Speakers

Nilla Ali

Buzzfeed
VP, Strategic Partnerships

Isis Arias Clermont

ComplexCon, Complex
Executive Producer

Mike Brooks

WeatherBug
Senior Vice President of Revenue

Nicholas Butterworth

Refinery29
Chief Technology & Product Officer

Elise Contarsy

Bonnier Corp.
SVP, Consumer Products

Stephanie Delgado

Blavity
Digital Account Executive

Annie Granatstein

The Washington Post
Head of WP BrandStudio

Mike Grisko

Chive Media Group & Atmosphere
CFO

Nick Johnson

McClatchy
Head of Advertising

Jeff Lustig

News Corp
Manager, Programmatic Operations

Dominick Miserandino

Inquisitr
CEO

Eric Myers

Belo Media Group
President

Chris Park

Cheddar Inc.
Director, Revenue Operations

Damian Pelliccione

REVRY
CEO & Co-Founder

Michael Roberts

Outside Magazine
Executive Editor

Jody Rones

Thrillist at Group Nine Media
CRO

Andrea Rowan

excelerate Digital/McClatchy
General Manager, Head of the Agency

Jim Spanfeller

G/O Media
Chief Executive Officer

Brian Szejka

Rolling Stone
Publisher

Tim Taliaferro

Texas Monthly
Chief Innovation Officer

Andy Wiedlin

WAVE
Chief Business Officer

Melanie Winer

Insider
VP, Media Strategy and Client Success

Kathryn Friedrich

Conde Nast Entertainment
EVP, GM of Operations

Sara Guaglione

MediaPost
Reporter

Pete Jacobs

Digital Trends
Vice President, Integrated & Content Marketing

Christopher Moore

Publishers Clearing House
Head of Strategic Partnerships

Scotty Reiss

A Girl's Guide To Cars
Founder

Richard Routman

Minute Media
President and CRO

Leora Schachter

Trusted Media Brands
VP of Digital Products

Lisa Singer

MediaPost
Event Editorial Manager

Steve Smith

MediaPost
VP, Editorial Director, Events

Albert Thompson

Walton Isaacson
Managing Director, Digital

Activities

Thursday 2 p.m.

Cruise on Lake Austin

Enjoy the beauty of Lake Austin and its surroundings on this fun and scenic cruise. Located just minutes from downtown, what it lacks in size, it makes up for in proximity and charm.  You’ll see tons of multi-million dollar homes, the famous 360/Pennybacker bridge and Austin Country Club, site of the annual Dell Match Play golf tournament each spring.  Refreshments and great networking abound with your fellow Summiters.  A memorable excursion, for sure!  

Thursday 2 p.m.

Golf at Barton Creek: Fazio Canyons Course

The only Texas course to make GOLF Magazine’s 2017 list of the top 100 public courses you can play in the U.S., Fazio Canyons is one for your golf course bucket list. Winding streams and creeks, limestone-bedded canyons and captivating views make this a true Texas Hill Country experience!

Thursday 2 p.m.

Brewery Tour

This experience takes you around Austin doing all kinds of cool beer-related activities. Start at SOCO Homebrew for a home beer-making class to learn about how to make your own beer and see how beer tastes at different stages in their fermentation process. Once we’ve mastered the basics, you'll tour Thirsty Planet Brewery for a lesson on commercial beer-making. If you’re looking for a fun day out networking with other Summit attendees, this is the event for you!

Friday 2 p.m.

Austin City Limits Music Festival

Spend the afternoon (and later the evening if desired) at the Austin City Limits Music Festival, one of the top annual musical events in the USA. Held in nearby Zilker Park, "ACL" consists of two consecutive three-day weekends. Inspired by the PBS music series of the same name, the festival is produced by Austin-based company C3 Presents, which also produces Lollapalooza.  See the line-up for Friday, October 4th here.

Friday 2 p.m.

Golf at Barton Creek: Crenshaw Course

When two-time Masters Champion and Austin native Ben Crenshaw partnered with architect Bill Coore to design this course, he adhered to his design philosophy that “the best architect is nature.”  With lush, wide sweeping fairways lined by densely packed trees that will devour errant tee shots, the Coore Crenshaw Cliffside course challenges golfers with its approach to large, well-contoured greens.

Friday 2 p.m.

Kayak on Lady Bird Lake

Experience the scenic and beautiful Austin from the unique perspective of your kayak on this 2-hour tour.  Paddle along and discover some of Austin's great landmarks, including Barton Springs, the Congress Avenue Bridge (famous for it's 2 million bats), the Stevie Ray Vaughan statue, and the Austin boardwalk. The tour is a mix of history, new landmarks in the expanding Austin skyline and we also include a little information about the wildlife in the area.

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Venue

The LINE Hotel
111 E Cesar Chavez Street
Austin, Texas, 78701
Registered attendees of the Summit may book accommodations at The LINE Austin at a discounted group rate. To book within our room block at the discounted rate please use the following link: MediaPost's Publishing Insider Summit

**This discount room rate and block expires on Wednesday, September 11th, 2019.**





Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.