Austin, TX - October 2 - 5, 2019

Winning the Engagement Economy

Live Event Coverage

Agenda

Wednesday, 10/02

6:30 PM
Welcome Cocktail Reception

Thursday, 10/03

8:00 AM
Registration & Breakfast
8:00 AM
One on One Meetings
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
Day 1 - Engagement is the New Scale

How are publishers defining “engagement” for their own goals and for their advertising partners? How are they organizing and leveraging their first party data to drive the right outcomes?

9:00 AM
Opening Remarks
9:15 AM
Keynote
9:45 AM
Panel: What is Engagement Now?
10:15 AM
Case Study: Rethinking Audience
10:45 AM
Sponsor Spotlight and Break
11:15 AM
Panel: What is a Data-Driven Publisher?
11:45 AM
Case Study: The Podcast-First Sale
12:00 PM
Roundtables

What is Engagement Now
The Data-Driven Publisher
The Podcast Business Case

1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
Cruise on Lake Austin
Golf at Barton Creek: Fazio Canyons Course
Brewery Tour
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Friday, 10/04

8:00 AM
Registration & Breakfast
8:00 AM
One on One Meetings
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
8:15 AM
Sponsor Breakfast Presentation
Day 2 - Post-Impression Advertising

As advertisers demand results, impact, outcomes, we explore how publishers are rethinking everything from branded media to programmatic, social influencer partnerships to even deeper integrations in video.

9:00 AM
Keynote
Keynote
Jim Spanfeller, Chief Executive Officer, G/O Media 
9:30 AM
Panel: The New Business Case for Video Across Big and Small Screens
10:00 AM
Case Study: Social Influencers as Media Extensions
10:30 AM
Sponsor Spotlight and Coffee Break
11:00 AM
Panel: Programmatic for Engagement
11:30 AM
Case Study: The Deeper Media/Marketer Partnership
12:00 PM
Roundtables

The New Video Business Case

Engagement Metrics in Programmatic 

Deepening Media/Marketer Relationships

1:00 PM
Lunch
Kayak on Lady Bird Lake
Axe Throwing at Urban Axes
Real Austin Guided Bus Tour
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Saturday, 10/05

8:00 AM
Registration & Breakfast
8:45 AM
Keynote
Day 3 - Adventures in New Models As publishers think more like DTC product brands, they are experimenting with new models we explore on Day 3 of the Summit.
9:15 AM
Panel: Product Development Strategy
9:45 AM
Case Study: Smart Speaker Distribution: Alexa, What’s My Business Model?
10:15 AM
Roundtables

Product Development
Smart Speakers

10:45 AM
Conference Concludes