Publishers' video monetization dreams have been stoked, teased, disappointed and rekindled by platform promises. But as they face new platform acronyms - IGTV, CTV, OTT and more, what have they learned about smarter investment, amortizing creative, wringing revenue from a quickly fragmenting video economy?
- Sara Guaglione, Reporter, Mediapost
- Jody Rones, CRO, Thrillist at Group Nine Media
- Richard Routman, President and CRO, Minute Media
- Andy Wiedlin, Chief Business Officer, WAVE