Pinehurst, NC - June 12 - 15, 2019

Diversification 2.0: Finding Synergy in the Streams

Live Event Coverage

Agenda

Wednesday, 06/12

6:30 PM
Welcome Cocktail ReceptionWest Lawn/Front Porch

Thursday, 06/13

Day 1 - Managing Many Audiences

Managing fragmentation is our opening gambit for our exploration of Diversification 2.0. How are publishers pulling together their multiple revenue streams into a coherent business? And as direct to consumer models proliferate, how does any one publisher address subscription fatigue. Finally, we look at Apple News+ and other attempts by platforms to play nicer with media. Really?

8:00 AM
Registration & Breakfast
Callaway/Oakley Hallway
8:00 AM
One on One MeetingsRoss/Tufts Room (next to General Session)
8:30 AM
Sponsor Breakfast Presentation
Callaway/Oakley Ballroom
9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Keynote
Keynote
Mike Smith, Chief Data Officer, Hearst Magazines 
9:45 AM
Panel: Is Revenue Diversification a "Strategy" Yet?

Revenue "diversification" is nice and easy hook for describing how media companies plan to meet their business challenge. But execution and management of these many streams is as critical to success as picking bets. We open the Publishing Insider summit by asking top publishing executive the "how" of revenue diversity. How are they picking, funding, managing and )dare we say) synergizing a fragmenting business model?

Moderator
Melynda Fuller, Editor, Publishing Daily, MediaPost 
PanelistS
Nick Johnson, Head of Advertising, McClatchy 
Scott Parmelee, EVP/Chief Revenue Officer, Outside Integrated Media 
10:30 AM
Coffee Break & Sponsor Spotlight
Callaway/Oakley Hallway
11:00 AM
Panel: Beating Subscription Fatigue: Tapping Consumers' Media Budget

With most publishers chasing direct revenue, media are chasing finite personal subscription budgets. What is the pitch? How are publishers marketing their value when everyone has their hands out and when free media remains the dominant model? How are they experiencing and fighting churn and containing acquisition costs? Calculating LTV and making direct revenue more central to the business as a whole?

PanelistS
Tobias Bennett, Vice President, Revenue & Partnership, Local Media Consortium 
Stephanie Lombardi Werneken, Director, New Digital Products, Trusted Media Brands 
11:30 AM
Panel: Apple "Minus?" and The New Math of Distribution

Apple is just the latest media fragmentation and redistribution scheme to dangle new revenue in front of media brands. Meanwhile, Facebook, Google and other platforms are trying to prove they really respect media's value to their platforms - no really this time. We ask several publishing executives how platform distribution adds up for them now? Where does it and doesn't it make sense in relation to a diversified revenue model?

PanelistS
Noah Keil, Senior Vice President of Audience Development and Insights, Group Nine Media 
Andy Sullivan, Vice President Business Development & Growth, Al Jazeera 
12:00 PM
Roundtables

Diversification as a Strategy
Subscription Sustainability
Apple Minus?

1:00 PM
Lunch
Callaway/Oakley Hallway
1:10 PM
Sponsor Luncheon Presentation
Callaway/Oakley Ballroom
Golf at Pinehurst Resort: The Legendary No. 2 or new Classic No. 4
Brewmaster Tour
6:30 PM
Cocktail PartyDonald Ross Grill & Veranda
8:00 PM
Dinner ReceptionDonald Ross Grill & Veranda

Friday, 06/14

Day 2 - The New Advertising

Marketers still need media, even if the forms of advertising are evolving. On Day 2 of the Summit we ask how these new formats are integrating with the rest of the publishing business model. How are branded content studios, private marketplaces and emerging streams like audio and podcasting evolving to meet advertiser needs...and add up to more than the sum of its parts?

8:00 AM
Registration & Breakfast
Callaway/Oakley Hallway
8:00 AM
One on One Meetings
Ross/Tufts Room (next to General Session)
8:30 AM
Sponsor Breakfast Presentation
Callaway/Oakley Ballroom
9:00 AM
Keynote Q&A
Callaway/Oakley Ballroom
Interviewee
Bonnie Fuller, President and Editor in Chief, Hollywood Life 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:30 AM
Panel: The New Economics of Branded Content

Margins are being crushed as the market gets cluttered with brand studios, distribution costs rise and advertiser interest may have peaked. As the branded content market matures, how are publishers adapting? What does the staff investment and talent mix look like now? How can we contain distribution costs? And how are publishers rethinking making these businesses a growing part of the revenue mix. sustainable?

Moderator
Melynda Fuller, Editor, Publishing Daily, MediaPost 
PanelistS
Elyssa Byck, Vice President of Global Business Strategy, BuzzFeed 
Edgar Hernandez, Chief Revenue Officer, Complex Networks 
Brian Kelly, Senior Vice President of Ad Sales, Bleacher Report 
Scott Messer, SVP, Media, Leaf Group 
10:15 AM
Coffee Break & Networking
Callaway/Oakley Hallway
10:45 AM
Presentation
Presenter
Lynda Mann, VP of Commerce, DigitalTrends 
11:15 AM
Panel: Selling the PMP Value Proposition

By some accounts, programmatic advertising accounts for more ad revenue to many publishers than direct, often driven by the growth in private marketplaces. We explore how publishers are positioning and packaging their PMPs to compete with the oligopoly competition. How are they selling their audience, transparency, safety, viewability? What is resonating with advertisers most now and what is the growth path for the PMP?

PanelistS
Brendan Cleary, VP of Programmatic Sales & Ad Operations, The Guardian 
Jeff Lustig, Manager, Programmatic Operations, News Corp|NewsIQ 
Jennifer Sun, Associate Director of Product, Programmatic Advertising, DotDash 
Jason Tate, Director, Programmatic and Partnership Development, MediaNews Group 
12:00 PM
Roundtables

Managing Branded Content Challenges
Selling the PMP Proposition
Podcasting as a Business Model

1:00 PM
Lunch
Callaway/Oakley Hallway
1:10 PM
Sponsor Lunch Presentation
Callaway/Oakley Ballroom
Golf at Pinehurst Resort: Courses No. 7, 8 or 9
Historic Walking Tour of Pinehurst
Sport Clay Shooting
6:30 PM
Cocktail PartyBallroom at No. 9
8:00 PM
Dinner ReceptionBallroom at No. 9

Saturday, 06/15

Day 3 - The New Businesses

Events, licensing and e-commerce, OTT and TV - are all enticing new businesses for many publishers. But many require both investment and organizational changes. We wrap the Summit interrogating the business cases for some of these brightest, shiniest objects.

8:00 AM
Registration & Breakfast
Callaway/Oakley Hallway
8:45 AM
Keynote: So You're An Agency Now
Keynote
Eric Myers, President, Belo Media Group 
9:15 AM
Presentation
Callaway/Oakley Ballroom
Presenter
Freddie Godfrey, Senior Director of Strategic Partnerships, Newsy/Scripps 
9:30 AM
Panel: Tuning Into New TV

From Amazon/Apple Channels to Snapchat/YouTube Originals to Pluto/Hulu/Roku, the next generation of big and small screen video promise to make TV stations of all of us. But publishers have been lured into costly video projects before? What is different now? With the deal structures? The revenue models and cost structures? The dependence on capricious distribution overlords?

Moderator
Damian Slattery, VP Marketing, Fast Company 
PanelistS
Freddie Godfrey, Senior Director of Strategic Partnerships, Newsy/Scripps 
Sarah Krembs, National Director, Strategic Sales, AccuWeather 
Dennis O`Neill, SVP, Sales, Insider Inc. 
10:00 AM
Presentation: Data Compliance: Opportunity and Risk
Presenter
Nick Potvin, Senior Manager, of Ad Product and Technology, PGA Tour 
10:30 AM
Roundtables
Callaway/Oakley Ballroom
The Next Video Opportuntiy
Compliance, Risk and Opportunity - Nick Potvin, Senior Manager, of Ad Product and Technology, PGA Tour
11:00 AM
Conference Concludes