Customer-First Publishing: Media Is The New CPG

Live from Publishing Insider Summit

Sunday, October 14

6:00 PM2nd Floor, Mezzanine Foyer
Welcome Cocktails
7:15 PM2nd Floor, Maximillian Room
VIP Orientation & Buffet Dinner
8:00 PM2nd Floor, General Session
VIP 1:1 Meetings

Monday, October 15

7:00 AM
Day 1: From Content to Product
8:00 AMThe Driskill Ballroom, 2nd Floor
Registration & Breakfast
8:15 AM
Sponsor Breakfast Presentation
9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost
9:15 AM
Keynote Q&A: The Multi-Levered Revenue Strategy
Interviewee
Charlie Kammerer, Chief Revenue Officer, The Slate Group
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost
9:45 AM
Panel: Product Is The New Content
Moderator
Melissa Diaz, Director, Ad Product Marketing, Meredith Corp.
PanelistS
Bill Allman, Chief Digital Officer, Smithsonian Enterprises
Dennis Strong, SVP, Head of Media Sales, Source Media
Rameez Tase, VP of Audience Development & Insight, Axios
Yanna Wilson-Fischer, Circulation Marketing Director, The Economist
11:00 AM
Presentation: The Wall Street Journal; A Data-Driven Customer-Focused Growth Story
Presenter
Alex Halen, Global Paid Search and Programmatic Manager, Dow Jones
11:30 AM
Panel: Subscriber-Centered Publishing
Moderator
Steve Dorsey, VP, Innovation and Planning, Statesman Media
PanelistS
Ted Bongiovanni, Director of Product, Consumer Reports
Todd Schauman, Director of Marketing And Analytics, Christian Science monitor
12:00 PM
Roundtables
1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
2:00 PM
Afternoon Activities
5:45 PMGeneral Session Room
VIP 1:1 Meetings - 2nd Round
6:30 PMStephen F’s Bar and Terrace (701 Congress Ave)
Cocktail Party
7:30 PMRoaring Fork (701 Congress Ave)
Dinner Reception

Tuesday, October 16

7:15 AM
Day 2: The New Ad Product
8:00 AM
Breakfast
8:15 AM
Sponsor Breakfast Presentation
8:45 AM
Keynote Q&A: Rolling Stone 2.0
Keynote
Andrew Budkofsky, Chief Revenue Officer, Rolling Stone
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost
9:15 AM
Panel: What to Watch: Rethinking Video...Again
Moderator
Joshua Rubin, Managing Director, Creative Strategy, Daily Dot
PanelistS
Evan Bregman, Director of Programming, Rooster Teeth
Jay Holzer, Head of Linear, Tastemade
Tom Sly, CRO, E.W. Scripps
10:00 AM
Presentation: When One Word Defines A Moment, A Person, A Brand…
Presenter
Liz McMillan, CEO, Dictionary.com
10:45 AM
Panel: The Studio System: Are Publishers Agencies Yet?
Moderator
Tara Meyer, VP, Branded Content Sales & Strategy, New York Post
PanelistS
Jackelyn Keller, VP of Revenue Strategy, Dotdash
Michelle Madhok, CEO, SheFinds Media
Sam Moulton, VP Marketing, Outside
John Toth, Vice President, Americas, Reuters
11:30 AM
Discussion: Rethinking The Ad Revenue Mix
Moderator
William Won, Director, Concert Marketplace Revenue, Vox Media, Inc.
PanelistS
Jason Tate, Director, Programmatic Partnership Development, Digital First Media
James Van Sweringen, Head of Data Science and Yield, Mansueto Ventures/Fast Company, Inc. Media
12:15 PM
Roundtables
1:00 PM
Lunch
2:00 PM
Afternoon Activities
6:30 PMVictorian Room, 1st Floor
Cocktail Party
7:30 PMVictorian Room, 1st Floor
Dinner Reception

Wednesday, October 17

8:00 AM
Breakfast
8:45 AM
Day 3: Partnering With Your Audience
8:45 AM
Keynote: Beyond Channel and Format: Complex Agnosticism
Keynote
Christian Baesler, President, Complex Media
9:15 AM
The Offline Opportunity: The Event Landscape
Moderator
Nick Schenck, SVP, Customer Acquisitions, FloSports
PanelistS
Deborah Kadetsky, SVP, Audience Development, SheKnows
Evan Luzzatto, President, NYLON
9:45 AM
Q&A: McClatchy Reorganizes for Digital
Interviewee
Nick Johnson, Lead Advertising, McClatchy
Interviewer
Nina Lentini, Columnist, MediaPost
10:15 AM
Presentation: Why Journalism Matters in the New Revenue Model
Presenter
Bill Church, Senior Vice President of News, Gatehouse Media
10:30 AM
Roundtables
11:00 AM
Conference Concludes

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