October 2 - 5, 2019
Austin, TX

Winning the Engagement Economy

Live Event Coverage

Agenda

Wednesday, 10/02

6:30 PM
Welcome Cocktail Reception
At The Chive Headquarters (right next to LINE Hotel)

Thursday, 10/03

8:00 AM
Registration & Breakfast
8:00 AM
One on One Meetings
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
8:30 AM
Sponsor Breakfast Presentation
Day 1 - Engagement is the New Scale

How are publishers defining “engagement” for their own goals and for their advertising partners? How are they organizing and leveraging their first party data to drive the right outcomes?

9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Keynote
Keynote
Jim Spanfeller, Chief Executive Officer, G/O Media 
9:45 AM
Panel: What is Engagement Now?
Impressions and eyeballs are so 2012. As publishers look beyond shallow scale they promise the market "engagement" as a better measure of media's value to advertisers and partners and as a counterpoint to the oligopoly. But what does that mean? How are publishers beinging to market a more "audience-centric" approach. How is it being gauged? Differentiated from the platforms and competitors? What is engagement now, anyway?
Moderator
Mike Grisko, CFO, Chive Media Group & Atmosphere 
PanelistS
Annie Granatstein, Head of WP BrandStudio, The Washington Post 
Pete Jacobs, Vice President, Integrated & Content Marketing, Digital Trends 
Nick Johnson, Head of Advertising, McClatchy 
Brian Szejka, Publisher, Rolling Stone 
10:30 AM
Sponsor Spotlight and Break
10:45 AM
Case Study: What A Publisher’s Success in Podcasting Sounds Like
In the highly dynamic and competitive podcast sector, Outside has achieved success with a scrappy and nimble strategy that leveraged the magazine’s literary heritage while offering advertisers a unique venue to deliver branded content to a highly engaged audience. Outside Podcast executive producer Michael Roberts shares lessons learned over three years of impressive growth. 
Presenter
Michael Roberts, Executive Editor, Outside Magazine 
11:15 AM
Panel: What is a Data-Driven Publisher?
Easier said than done. What does it really mean when a media company puts data at its center. To ad sales? To product development? To audience development? To editorial?
Moderator
Scotty Reiss, Founder, A Girl's Guide To Cars 
PanelistS
Khary Brown, Vice President Media Sales, Mother Jones 
Nicholas Butterworth, Chief Technology & Product Officer, Refinery29 
Mark Medici, President of the Houston Chronicle & Chief Marketing Officer, Hearst Newspapers 
Melanie Winer, VP, Media Strategy and Client Success, Insider 
12:00 PM
Roundtables

What is Engagement Now
The Data-Driven Publisher - Melanie Winer, VP of MEdia Strategy and Client Success, Insider
The Podcast Business Case

1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
Cruise on Lake Austin
Golf at Barton Creek: Fazio Canyons Course
Brewery Tour
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Friday, 10/04

8:00 AM
Registration & Breakfast
8:00 AM
One on One Meetings
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
8:30 AM
Sponsor Breakfast Presentation
Day 2 - Post-Impression Advertising

As advertisers demand results, impact, outcomes, we explore how publishers are rethinking everything from branded media to programmatic, social influencer partnerships to even deeper integrations in video.

9:00 AM
Keynote
Keynote
Kathryn Friedrich, EVP, GM of Operations, Conde Nast Entertainment 
9:30 AM
Panel: The New Business Case for Video Across Big and Small Screens
Publishers' video monetization dreams have been stoked, teased, disappointed and rekindled by platform promises. But as they face new platform acronyms - IGTV, CTV, OTT and more, what have they learned about smarter investment, amortizing creative, wringing revenue from a quickly fragmenting video economy?
Moderator
Sara Guaglione, Reporter, Mediapost 
PanelistS
Jody Rones, CRO, Thrillist at Group Nine Media 
Richard Routman, President and CRO, Minute Media 
Andy Wiedlin, Chief Business Officer, WAVE 
10:00 AM
Discussion: Two Paths to the Publisher Agency Model
Belo and McLatchy have been building out their agency services for clients, but one chose to build it themselves and the other relied more on acquiaition. Leaders of both efforts compare and contrast their strategies around internal organization, go-to-market offers, and lessons learned. But most important, how have each used these models to move their companies into new and non-traditional revenue opportunities.
Moderator
Steve Smith, VP, Editorial Director, Events, MediaPost 
PanelistS
Eric Myers, President, Belo Media Group 
Andrea Rowan, General Manager, Head of the Agency, excelerate Digital/McClatchy 
10:30 AM
Sponsor Spotlight and Coffee Break
11:00 AM
Panel: Programmatic for Engagement
Now that programmatic ad systems have achieved scale and efficiency, buyers are shopping for impact, not just eyeballs. As they look for more direct access to customers via media partners, for greater transparency than they get from platforms, for more than simple impressions, how are publishers differentiating their inventory and adding real value for marketers?
Moderator
Jeff Lustig, Manager, Programmatic Operations, News Corp 
Panelist
Mike Brooks, Senior Vice President of Revenue, WeatherBug 
11:30 AM
Case Study: The Deeper Media/Marketer Partnership
Moderator
Albert Thompson, Managing Director, Digital, Walton Isaacson 
PanelistS
Stephanie Delgado, Digital Account Executive, Blavity 
Damian Pelliccione, CEO & Co-Founder, REVRY 
12:00 PM
Roundtables

The New Video Business Case - Ryan Stewart, Head of Strategic Partnerships, Marfeel
Engagement Metrics in Programmatic
So You Want to Be an Ad Agency - Andrea Rowan, General Manager, Head of the Agency, excelerate Digital/McClatchy

1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
Austin City Limits Music Festival
Golf at Barton Creek: Crenshaw Course
Kayak on Lady Bird Lake
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Saturday, 10/05

8:00 AM
Registration & Breakfast
8:15 AM
Sponsor Breakfast Presentation
8:45 AM
Keynote
Day 3 - Adventures in New Models As publishers think more like DTC product brands, they are experimenting with new models we explore on Day 3 of the Summit.
9:15 AM
Presentation
Presenter
Nilla Ali, VP, Strategic Partnerships, Buzzfeed 
9:30 AM
Panel: Think Like a DTC: Product Development Strategy
As publishers start thinking of themselves as merchandisers, they think far beyond wrapping ads around content and towards unique product experiences that often gain direct revenue from consumers. From niche content and data access to memberships and brand extensions, what is the strategy behind the product mix beyond just media?
Moderator
Tim Taliaferro, Chief Innovation Officer, Texas Monthly 
PanelistS
Nilla Ali, VP, Strategic Partnerships, Buzzfeed 
Dominick Miserandino, CEO, Inquisitr 
Ronak Patel, SVP, Marketing, Trusted Media Brands 
10:00 AM
Presentation: What We Learned At ComplexCon
Presenter
Isis Arias Clermont, Executive Producer, ComplexCon, Complex 
10:30 AM
Roundtables

Product Development - Dominick Miserandino, CEO, Inquisitr
Smart Speakers

11:00 AM
Conference Concludes