How are publishers defining “engagement” for their own goals and for their advertising partners? How are they organizing and leveraging their first party data to drive the right outcomes?
What is Engagement NowThe Data-Driven PublisherThe Podcast Business Case
As advertisers demand results, impact, outcomes, we explore how publishers are rethinking everything from branded media to programmatic, social influencer partnerships to even deeper integrations in video.
The New Video Business Case
Engagement Metrics in Programmatic
Deepening Media/Marketer Relationships
Product DevelopmentSmart Speakers