June 10 - 13, 2020
Pinehurst, NC

Live Event Coverage

Agenda

Wednesday, 06/10

6:30 PM
Welcome Cocktails

Thursday, 06/11

8:00 AM
Registration & Breakfast
Day 1 - Desperately Seeking Synergy We open the Publishing Summit looking from the top down - the diversified revenue mix and how it adds up to more than the sum of its parts. But then, how have publishers recalculated the revenue equation after months of unprecedented market disruption.
9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Keynote
9:45 AM
Panel: Making Revenue Diversification More Than The Sum of Its Parts
Traditional ads, custom content, video, affiliate sales and e-commerce, events and paid content are part of the new publishing model equation. But what is the synergy strategy? How does one stream reinforce another, with shared data, upsell opportunities, audfience expansion, better ad targeting. etc? How are they organizing these sub-businesses to work with each other to turn addition into multiplication?
10:45 AM
Panel: Notes from an Emergency
The Covid-19 epidemic has impacted everyone with the same challenge but each media business in more specific ways. The human impact on staff is of course top of mind. But everything from changes in everyday workflow to wavering audience audience loads and ad inventory are disrupted. This is the kind of event that stress-tests every organization's nimbleness. What have we learned?
11:15 AM
Case Study: Paid Content
11:30 AM
Panel: The New Subscriber - Innovating in Paid Content Development
Products, promotion, pricing, partnerships. So many Ps in a paid content strategy. How are media brands responding to consumer belt tightening, subscription fatigue and competitive clutter? Is the market responding to any of the Ps? Has the current crisis put a hold on the great search for more consumer direct sources of revenue?
12:00 PM
Roundtables
Diversification and Synergy
Lessons from An Emergency
12:45 PM
Lunch
Golf at Pinehurst: The Legendary No. 2, new classic No. 4 or amazing No. 8
Sport Clay Shooting
Par 3 & Putting Course fun at "The Cradle"
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Friday, 06/12

8:00 AM
Registration & Breakfast
Day 2 - Data Driven Publishing Data driven personalization, distribution, advertising and audience monetization are now at the center of media business plans. Day 2 of the summit surfaces the winning tactics for centralizing and deploying data across channels.
9:00 AM
Keynote
9:30 AM
Panel: As The Cookie Crumbles: Publishing in a Cookie-less World
As Web browsers start to shut down third-party cookies and ad blockers proliferate, what is the publisher ad playbook moving into 2021? Building first-party data is all well and good, but most sites continue to rely on a programmatic ad ecosystem. Media brands share how they are navigating the cluttered field of identity-matching solutions, new targeting approaches, private marketplaces and more. How is all of this impacting viewability, yield management, the product mix?
10:00 AM
Presentation: Selling the Goods: New Approaches to E-Commerce
11:00 AM
Presentation: Personalization Gets Serious
From dynamically created email to customized site experiences to more segmented marketing offers one of the best ways to monetize your first party data is by personalizing every touchpoint. But when is the one-to-one approach - in messaging, content, even advertising, worth the lift?
11:30 AM
Omnichannel Custom: Building Brand Experiences
Clients demand more than a branded article or a micro-site. Publishers are selling branded experiences, not just content. From virtual events to live activations, pop-up shops to influencer partnerships - a custom built sponsored product can be whatever your team can imagine. But how are these projects being managed, monetized and measured?
12:00 PM
Roundtables
The New Programmatic
Omnichannel Custom
Content and E-Commerce
12:45 PM
Lunch
Golf at Pinehurst Resort: Courses No. 2, 4 or 8
Brewmaster Tour
Historic Walking Tour of Pinehurst
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Saturday, 06/13

8:00 AM
Registration & Breakfast
Day 3 - The New Newsstand A highly distributed media environment demands multimedia, flexible formats and new business models. We round out the Publishing Summit exploring new ideas for leveraging the audio, social and video ecosystems.
8:45 AM
Keynote
9:15 AM
Presentation: Monetizing Video in An Omniscreen World
10:00 AM
Panel: Taming The Many-Headed Distribution Monster
The Oligarchy ain't what it used to be. Snap, Twitter, Search, Tik Tok, Apple News, Flipbook,
10:30 AM
Roundtables
Making Podcasting Pay
New Paths to Social Traffic
11:00 AM
Conference Concludes