Facebook Sponsor Presentation

Presentation description coming soon.

Presenter: Erik Geisler, Director, US Agency Team, Facebook

Erik leads the Facebook US Agency team based in New York and is part of Nada Stirrat’s NA Sales Team. His team’s mission is to advance the value that agencies bring their partners through the relentless pursuit of progress! He previously led the Technology and Telecommunication team at Facebook for over four years. Prior to Facebook, Erik has founded several companies under the common theme of “changing the way brands advertise". In 1994, he was a founding partner at Student Advantage, a college marketing company that is credited with establishing the benefits of Youth and Student marketing. In 2005, as a partner and Chief Strategy Officer, his digital agency produced the first ever marketing campaign on Facebook for Chase credit card services. Erik lives in Brooklyn with his wife Rachel, daughter Ryan (10) and son Logan (9) and enjoys cooking, golf and snowboarding.

Addressing Addressable: Best Practices in Advanced TV

Advanced TV advertising brings a new world of possibility to savvy marketers, but also added complexity. Especially when it comes to incorporating it into the traditional TV media plan. Justin Rosen, Ampersand’s VP, Data & Research, will present a new, data-backed framework for planning, executing and measuring advanced TV buys, while also myth-busting the skepticism on the power of addressability.

Presenter: Justin Rosen, VP, Data & Research, Ampersand

Justin Rosen joined Ampersand in 2018, to head a team that develops and executes data and measurement solutions in support of Ampersand’s mission: leading the transformation of the TV industry to audience-based, multiscreen, and accountable. This includes identifying new and innovative approaches to performance-based TV measurement, as well as building scalable partnerships with data and analytics companies. Justin is also responsible for working alongside Ampersand’s MVPD owners to ensure consistent methodology, data governance, and workflows.

Prior to joining Ampersand, Justin was Executive Director, Data Innovation with Comcast Spotlight. His Data team worked closely with the Comcast Media 360 group in laying the Addressable TV foundation now looking to scale across the national footprint.

Justin has also spent time at Turner Sports with their Research & Strategy team, as well as with The Nielsen Company, in their Media Analytics group.

Really Want Someone's Attention? Buy It From Them

AdWallet is a disruptive new digital media network that enables consumers to finally become direct participants in the high-stakes value exchange for their verified attention to a brand or service.

AdWallet enables advertisers to circumvent publishing and instead buy a targeted consumer's attention directly from the consumer personally. For consumers, this new process instantly turns the act of receiving an ad from an unwanted interruption -- into a welcomed opportunity.

By enabling a true partnership between a brand and its customer, AdWallet is able to deliver a wide range of KPI’s as CPA’s previously thought not possible. After two years of beta testing AdWallet in select areas, the system is preparing to launch Nationwide in 2020.

Presenter: Adam Greenhood, CEO & Founder, AdWallet

Adam Greenhood is the CEO & Founder of AdWallet. AdWallet turns an ad from being perceived as an unwanted interruption, into a welcomed invite. After 24 months of beta testing AdWallet in selected areas, users are saying something unimaginable: "We want MORE ads!" AdWallet is planning a nationwide launch of the system in 2020. Before founding AdWallet, Adam worked as a Creative Director & Copywriter for a variety of top advertising agencies including, TBWA/Chiat Day LA, Victor's & Spoils and Esparza Advertising. Adam currently lives in Albuquerque with his wife, 13 year-old daughter, newborn son and two (pleasantly plump) dogs. 

TV Advertising: The New Normal

TV is evolving and we are embarking on an exciting time for the advertising industry. TV now encompasses linear and digital, and the rise of OTT gives advertisers new ways to reach audiences and drive business outcomes. Currency, content and distribution are changing and 2020 will be the year that OTT sees massive adoption. Hear new insights on OTT trends and learn why the "new normal" is about being "better together" across the entire advertising ecosystem - from brands and agencies to publishers.


Presenter: Jo Kinsella, EVP and CRO, TVSquared

A creative and passionate global leader, Jo Kinsella runs sales, marketing and strategic partnerships for TVSquared. Jo works to bring transparency, TV analytics and proof of performance to clients and, as a founding team member, has scaled thousands of advertisers, agencies and networks to leverage the real-time insights from the TVSquared ADvantage platform. 

Jo is a 20-year software veteran with a proven track record of increasing revenue for her clients and bringing to market innovative products and services across the Fintech, Adtech and Martech industries. 

Prior to TVSquared, Jo held various executive positions to help companies achieve their full potential, always putting the client first and building products that support industry needs and drive maximum shareholder value.  

Jo builds teams of extraordinary talent, champions diversity and is recognized as a thought leader and voice of the industry.  

Tubi Sponsor Lunch Presentation

Presentation description coming soon.

Presenter: Mark Rotblat, CRO, Tubi
Mark Rotblat is the Chief Revenue Officer of Tubi, the largest free movie and TV streaming service in the country. As CRO, Mark is responsible for driving the company’s global sales and partnerships, expanding the company’s revenue efforts and increasing value for advertising partners. 

Prior to joining Tubi in early 2018, Mark was Senior Director of Agency Sales & Activation for the Adobe Advertising Cloud at Adobe Systems. Leading up to his work at Adobe, Mark was part of TubeMogul's founding team in 2007, which held its IPO in 2014 and subsequently was acquired by Adobe for $540M in 2016. 

Mark held a variety of roles at TubeMogul, including marketing, business development and various sales leadership positions. As SVP of Agency Sales at TubeMogul, his responsibilities included driving sales strategy, communications and execution with agency partners. Mark also has experience working in business development and management consulting for healthcare organizations, including Healthline and Stockamp & Associates.

Mark holds an MBA from UC Berkeley's Haas School of Business and a BS from Duke University, and resides in the Bay area with his wife and children.

Using TV Data to Optimize Campaign Performance 

Targets, TV Data, and Outcomes, oh my! We’ll look at new data science that reveals the relative contribution of each network, app or website to campaign outcomes.

Presenter: Michael Collette, CEO, Dativa

Michael has a long history as an entrepreneur and innovator – historically with a focus on media technology, and more recently focused on data strategy and monetization in diverse markets.    For Dativa, Michael leads the data strategy practice as well as the development of new business relationships.  He also has a major role developing internal and external data services for Avis Budget Group.

Prior to joining Dativa, he was CEO of Cognitive Networks (sold to Vizio), where he pioneered the generation and implementation of Smart TV viewing data.  Michael was previously CEO of Ucentric Systems (acquired by Motorola), where he pioneered adoption of whole home DVR in the PayTV market.  

When not running startups, Michael previously led his own consulting practice.  Past clients include Google, Samsung, Motorola, Cisco, Sony, and emerging companies such as Canoe Ventures, Gotuit Media (sold to TiVo), Extend Media (Sold to Cisco), and This Technology (sold to Comcast).