An Introduction to Performance TV 

While many are just now realizing the measurability of Connected TV as a channel, it’s still largely being used as a brand marketing channel. With Performance TV, Connected TV’s measurability is taken one step further making it the next great performance marketing channel. In this brief session, we’ll explore what makes Performance TV competitive to channels like paid search and paid social, as well as examine a real life case study of conversion success using Performance TV.

Presenter: Eileen Wiens, SVP of Sales, SteelHouse

Eileen Wiens leads SteelHouse’s sales organization, driving our next phase of explosive growth. She comes to us after over five years at Sage Intacct where she held roles as VP SMB Sales and VP Sales Strategy, overseeing five functional areas across sales development, solution consultants, business development, sales enablement and operations. Eileen has taken part in three successful acquisitions and held sales leadership positions at both private and public companies including Sage Intacct, ToutApp, and Zscaler. Her favorite culture quote is "culture is what enables teams of people to defy the odds and achieve the remarkable". Let's build something remarkable.

Cross-Platform TV & the Power of the Impression: Welcome to ADvantage XP

Through the rise of CTV platforms and the data-backed transformation of linear advertising, TV has never been a more powerful marketing channel. 2020 was the most pivotal year for the TV ecosystem, with three core areas aligning so that all players - advertisers, publishers, MVPDs, tech companies and even the consumers - were set up to win:  

• Measurement: Scaling solutions that hold TV accountable and enable flexibility
• Outcomes: Understanding performance and KPIs that matter most, from sales to brand lift
• Audience: Leveraging available data across channels and platforms to find, reach and activate audiences

Bringing together measurement, outcomes and audience dramatically changes the role of advertising across linear and streaming. Join us as we dive into these three areas and unveil ADvantage XP for full cross-platform, cross-channel, cross-screen TV ad measurement.

Presenter: Jo Kinsella, President, TVSquared

Jo is President of TVSquared, the global leader in TV attribution. At TVSquared, Jo’s focus is on leading the company’s commercial portfolio, including client relations and strategic partnerships across the entire media ecosystem – from brands and agencies to networks and publishers. A creative and passionate leader, Jo is driving TVSquared’s leading position in linear and digital TV measurement and helping to shape the future of TV advertising by bringing transparency and proof of performance to the forefront. As a founding team member, Jo has scaled large enterprise customers and empowered thousands of advertisers to leverage TVSquared’s cross-screen, multi-touch attribution platform.

Jo is a 20-year software veteran with a proven track record of bringing to market innovative products and services across the adtech and fintech industries. Prior to TVSquared, Jo held various executive positions to help companies achieve their full potential, always putting the client first and building products that support industry needs and drive maximum shareholder value.

Jo builds teams of extraordinary talent, champions diversity and is recognized as a thought leader and voice of the industry.

A UK expat, when Jo is not working, she is mom to her 10-year old daughter and training for her next triathlon (she completed the IronMan in 2014!).

Connecting Workflow for a Connected TV World 

Ad serving is easy. It connects the creative with the media. But what comes before, after and in between that connection is not so simple. Join this session to learn how a connected workflow, purpose built for every team involved in launching a campaign, is a simple solution to the everyday problems of video advertising. And that means you and your team can focus on what you do best.

Presenter: John Springer, Digital Marketing Strategist, Extreme Reach

John Springer is a Digital Marketing Strategist at Extreme Reach, the complete asset management solution for TV and video advertising. In his nine years of service and sales experience in ad tech, John has focused on digital video workflow, ad operations and analytics. Because ER’s AdBridge platform is the ad server of record for marketers across virtually every industry vertical, John is very familiar with the inner workings of many different ad ops processes.

Customize Addressable CTV Audiences in Real-Time

Growth of ad-supported TV content viewed through internet enabled apps is increasing dramatically with no sign of slowing down. This shift in consumer behavior unlocks a treasure trove of non-PII audience data that can be used to target creatives, eliminate impression waste and optimize to measurable outcomes. We invite you to view our audience building solution that is a 2020 AdExchanger Awards finalist for Best TV Advertising Technology and Cynopsis Adtech Awards for Most Innovative Implementation of Addressable.

Presenter: James Moore, Chief Revenue Officer, Simpli.fi

James Moore is Chief Revenue Officer for Simpli.fi, a leading programmatic platform for CTV, Video, Mobile, Native and Display. Simpli.fi actively runs more than 130,000 programmatic campaigns monthly in support of more than 1,200 media buying organizations. He joins Simpli.fi with more than 20 years of sales leadership experience at some of America’s most successful sales organizations, including eBay, Careerbuilder.com, ADP & Airborne Express (DHL).

Driving Omnichannel, Data-Driven, and Accountable Media

In the wake of third-party cookie removal, concerns around maintaining targeting efficiency and accuracy are on the rise. There is a need for the adoption of more sophisticated and unified identity resolution technology, along with first-party data, to make it easier to plan, target, activate, and measure an addressable campaign across channels. In this session, Kemal Bokhari will discuss the value of an audience-first approach, the changing landscape surrounding identity, and how broader adoption of aggregate data achieves advertising goals without the reliance on non-secure tracking tech.

Presenter: Kemal Bokhari, General Manager, Data & Analytics, DISH Media Sales

Kemal heads up viewer measurement and data analytics for DISH Media Sales, leading DISH's set-top box data research, analysis, reporting and licensing. In this role, he oversees data product roadmaps for addressable, linear TV and Sling TV, including programmatic innovation and audience-based initiatives. Additionally, he is responsible for establishing and maintaining strategic partnerships in support of key company objectives.

Kemal earned his bachelor's degree in Computer Engineering from New York University's Polytechnic School of Engineering and a PMP Certification in Project Management. He currently resides in Long Island, New York with his wife and three kids.