Monday, 03/06
6:00 PM Central
7:00 PM ET
Welcome Cocktails
Bar AC at Hotel
7:30 PM Central
8:30 PM ET
Welcome BBQ Dinner for ALL at world famous Stubbs BBQ
ALL are invited! Shuttle leaves from Otis Hotel at 7:15pm CST
Tuesday, 03/07
7:45 AM Central
8:45 AM ET
Coffee Service Available
Otis Ballroom foyer
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings
Meeting Room 2 (across hall from Otis Ballroom)
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens
Otis Ballroom foyer
9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation
Otis Ballroom
9:35 AM Central
10:35 AM ET
Opening Remarks
Otis Ballroom
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:45 AM Central
10:45 AM ET
Keynote Presentation: RE/MAX Video Everywhere Strategy
As consumer video consumption is changing at a rapid pace, it can be very difficult as a brand to monitor, strategize, plan, activate, measure, and optimize in a timely and effective manner. RE/MAX’s VP of Media & Creative Strategy, Stuart Ketelson, will discuss current media trends, including how the depreciation of linear TV and death of appointment TV is impacting media buying. He’ll also share how improved CTV inventory is giving them better visibility and measurement to improve their omni-video planning.
- Keynote
- Stuart Ketelsen, VP Media & Creative Strategies, RE/MAX
10:15 AM Central
11:15 AM ET
Sponsor Spotlight & Coffee Break
10:45 AM Central
11:45 AM ET
Panel: More Than The Sum of Its Parts: Multi-Screen Media Planning
Video is everywhere; from TVs to laptops to smartphones and at the gas station. With so many choices, how are brands tapping into this constantly expanding multi-screen, multi-tasking, multi-engagement landscape? Where do brands need to invest their ad dollars? Which video formats are driving the best ROI, and what messaging is proving most successful? Our panel of marketers share their practical solutions and insights.
- Moderator
- Barbie Romero, Director, Event Programming, MediaPost
- PanelistS
- Jackie Coffey, Senior Director, Media and Channel Marketing, Whole Foods Market
- Kia Igel, Brand Media Supervisor, PMG
- Erica Monteith, SVP, Managing Director, GMMB
11:15 AM Central
12:15 PM ET
Co-Presentation: Making a Splash Across Today’s “Video Everywhere” Landscape
Cicis needed to reignite customer engagement after a pandemic period filled with QSR twists. Armed with that goal, the fast-casual pizza buffet underwent a bold brand refresh and tapped into the power of omnichannel video to inject new energy into its image and drive more focused interactions with key audiences. Cicis CMO Stephanie Hoppe and KSM SVP Kay Wesolowski share what they’ve learned along the way about embracing Cicis’ roots, finding the right video mix amid the madness, and cultivating an always-on test-and-learn mindset to power a successful “Endless Pizzabilities” brand relaunch that bets big on video fueling Cicis’ continued growth.
- PresenterS
- Stephanie Hoppe, CMO, Cicis Pizza
- Kay Wesolowski, SVP, Investment & Partnerships, Kelly Scott Madison
11:45 AM Central
12:45 PM ET
Roundtable: QR Codes & Actionable Insights
- Featuring
- Kia Igel, Brand Media Supervisor, PMG
11:45 AM Central
12:45 PM ET
Roundtable: Video Everywhere Media Planning
- Featuring
- Stephanie Hoppe, CMO, Cicis Pizza
- Kay Wesolowski, SVP, Investment & Partnerships, Kelly Scott Madison
11:45 AM Central
12:45 PM ET
Roundtable: Power of Influencers in Video
- Featuring
- Lisa Fruggiero, VP Brand Partnerships, Primary Wave
12:30 PM Central
1:30 PM ET
Lunch
2:00 PM Central
3:00 PM ET
Brewery Tour
Kayak on Town Lake
Golf at River Place Country Club
Rooftop Pool Afternoon Hang-out
6:30 PM Central
7:30 PM ET
Cocktail Party
At Irene's Restaurant & Bar (shuttle leaves hotel at 6pm SHARP!!)
7:30 PM Central
8:30 PM ET
Dinner
At Irene's Restaurant & Bar
Wednesday, 03/08
7:45 AM Central
8:45 AM ET
Coffee Service Available
Otis Ballroom foyer
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings
Meeting Room 2 (across hall from Otis Ballroom)
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens
Otis Ballroom foyer
9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation
Otis Ballroom
9:35 AM Central
10:35 AM ET
Notes from the MC
Otis Ballroom
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:40 AM Central
10:40 AM ET
Keynote: Critical Disruption for Challenger Brands
As the underdog, challenger brands are driven to grab the hearts and minds of customers while trying to grab market share from legacy brands. It becomes more of a state of the mind than a state of the marketplace. That’s why challenger brands need to do more than just differentiate themselves - they need to disrupt the industry and the status quo. Jackson Hewitt’s Suzanne Darmory will share how she pushes the challenger brand stereotype to create edgier, more groundbreaking campaigns and content to reach a larger audience.
- Keynote
- Suzanne Darmory, VP of Integrated Marketing and Creative, Jackson Hewitt
10:10 AM Central
11:10 AM ET
Panel: That Measurement Panel
Cross-screen measurement is critical to driving strategy yet still an elusive goal for most brands. So what do you do? We ask our panel of savvy media buyers and strategists to share their tactics and planning across all media channels and devices. How is performance impact being measured? What data drives optimization and how are they tracking KPIs to provide a more holistic view of cross-screen reach?
- Moderator
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- PanelistS
- Lance Demonteiro, VP, Digital & CTV Innovation, Horizon Next
- Ben Hinson-Ekong, Senior Director, Analytics, Quigley
- Justin Smith, Executive Director of B2B, VMLY&R
10:40 AM Central
11:40 AM ET
Coffee Break
11:10 AM Central
12:10 PM ET
Case Study: Breaking the Produce Mold at Super Bowl Sunday
Avocados From Mexico is building a brand in a brandless category by leveraging creative disruption on advertising’s biggest stage—the Super Bowl. AFM's Associate Director of Brand Marketing & Strategy, Kelly Burke, gives us a play-by-play of their campaign strategy.
- Presenter
- Kelly Burke, Associate Director, Brand Marketing & Strategy, Avocados From Mexico
11:30 AM Central
12:30 PM ET
Measurement Case Study: Connecting the Dots Between CTV & Linear with Positive ROI
Kizik, the innovators of hands-free shoe design, teamed with Modus Direct to leverage the power of both linear and connected TV to fuel their growth since these channels work best when they’re working together. Join Kizik's head of acquisition, Jesse Semchuck, and Modus Direct's chief analytics officer, Ted Zollinger, as they share their performance tracking strategies for your digital and offline advertising.
- PresenterS
- Jesse Semchuck, Head of Acquisition, Kizik
- Ted Zollinger, Chief Analytics Officer, Modus Direct
11:50 AM Central
12:50 PM ET
Roundtables: That Measurement Roundtable
- Featuring
- Ted Zollinger, Chief Analytics Officer, Modus Direct
11:50 AM Central
12:50 PM ET
Roundtables: Resonating with Consumers Across Channels
- Featuring
- Suzanne Darmory, VP of Integrated Marketing and Creative, Jackson Hewitt
12:30 PM Central
1:30 PM ET
Lunch
12:35 PM Central
1:35 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
Axe Throwing at Urban Axes
Cruise on Lake Austin
LBJ Presidential Library + Stroll through University of Texas + Happy Hour
6:30 PM Central
7:30 PM ET
Cocktail Party
At World Famous Matt's El Rancho (shuttle leaves hotel at 6pm SHARP!!)
7:30 PM Central
8:30 PM ET
Dinner
At World Famous Matt's El Rancho
Thursday, 03/09
8:00 AM Central
9:00 AM ET
Breakfast Buffet Opens
Otis Ballroom foyer
8:45 AM Central
9:45 AM ET
Keynote Q&A: Kendra Scott Expands Audience with Humor
Brand’s are constantly looking for new audiences to tap into. Kendra Scott found theirs was MEN. It turns out, some male consumers struggle to find the perfect gift, so the jewelry brand decided to give them a helping hand with their first-ever male targeted ad campaign, “Buy Better Gifts.” Amy Young, Kendra Scott’s VP of Brand Marketing, will share the creative behind the ads, their media strategy and their plans to expand the now successful campaign.
- Interviewee
- Amy Young, VP Brand Marketing, Kendra Scott
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:10 AM Central
10:10 AM ET
Panel: Choosing Among the AVOD Clutter
We're seeing a major shift in the CTV arena. With rising costs and inflation forcing consumers to rethink their subscriptions, even SVOD platforms like Netflix and Disney+ are now offering ad-supported options. With so many opportunities, what’s a brand to do? Our panel of marketers share how they’re navigating today’s more competitive ad landscape.
- Moderator
- Barbie Romero, Director, Event Programming, MediaPost
- PanelistS
- Courtney McCormick, Senior Manager Video Advertising, Safelite
- Erlyns Portillo, Group Media Director, Carlberg
- Gina Whelehan, Channel Director, Video, Butler/Till
9:40 AM Central
10:40 AM ET
Coffee Break
10:00 AM Central
11:00 AM ET
Case Study: Looking at Attribution Beyond Posts
Creating impactful television campaigns that deliver on key performance indicators meaningful to a clients business are critical these days. Fortunately, there are now great products and systems that allow advertisers to tie television advertising directly to specific business goals. Justin Poe, Media Director at EvansHardy+Young, will share how they connected their QSR client's goals with their television campaign to provide actionable insights and help prove what worked and what didn't.
- Presenter
- Justin Poe, VP Media Director, EvansHardy & Young
10:30 AM Central
11:30 AM ET
Conference Ends
The Otis Hotel Austin, Autograph Collection