Sunday, 10/22
6:30 PM Central
7:30 PM ET
Welcome Cocktails
The Lawn at The Virgin Hotel
8:00 PM Central
9:00 PM ET
Private VIP Dinner
Hall's Chop House (5 min walk from hotel - by invitation only)
Monday, 10/23
7:45 AM Central
8:45 AM ET
Coffee Service Available
Great Room foyer (2nd floor)
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings
Manor Room (2nd floor, across from General Session room)
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens
Great Room foyer (2nd floor)
9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation
Great Room
9:35 AM Central
10:35 AM ET
Opening Remarks
Great Room
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:45 AM Central
10:45 AM ET
Keynote Interview: Mitsubishi Reaches Audiences Via YouTube, Amazon, Vehicle Configurator
Mitsubishi Motors North America recently launched a real-time cinematic configurator experience using the latest cloud streaming video game technology. Before that, the brand used both YouTube and Amazon as a platform for new vehicle reveals. The challenger brand is well known for its creativity and punching above its weight in best practices for reaching a younger generation of consumers and expanding brand awareness.
- Interviewee
- Kimberly Ito, VP of Marketing & CMO, Mitsubishi Motors North America
- Interviewer
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
10:15 AM Central
11:15 AM ET
Keynote Interview: The Power of Authentic Talent Partnerships to Drive Brand and Business KPIs
Earlier this year Pvolve announced its partnership with Jennifer Aniston. Now 4 months in, the fitness brand's chief commercial & marketing officer, Karina Kogan, will share how the fledgling brand broke through in a fiercely competitive category. She'll reveal the impact the partnership has had on their business KPIs, as well as divulge their launch campaign performance highlights and learnings from a multitude of channels; including TV and digital advertising, PR, organic social, influencer, and more.
- Interviewee
- Karina Kogan, Chief Marketing and Commercial Officer, Pvolve
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
10:35 AM Central
11:35 AM ET
Sponsor Spotlight & Coffee Break
11:05 AM Central
12:05 PM ET
Panel: TV Measurement in Today's Continually Changing, Fragmented, Data-Challenged Landscape
With so many TV & video options to choose from, and a new one seeming to pop-up weekly, the landscape for television measurement can be difficult to track. With fragmentation, limited data and decreased budgets thanks to continued inflation, marketers are having to reevaluate their media strategies. Where are they investing their video dollars? How are they adapting their media strategies to fit this multiscreen landscape? How are they mapping consumer touch points and attribution? Which video formats and messaging are driving the most success and, given data restrictions, what are they doing from an audience targeting perspective? Our panel of marketing gurus will break it all down for us.
- Moderator
- Joe Mandese, Editor-in-Chief, MediaPost @jmandese
- PanelistS
- Diana Bernstein, EVP Managing Director, Investment, Havas Media Network
- Micheal Gumbert, Senior Paid Media Specialist, Medtronic
- Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson
11:35 AM Central
12:35 PM ET
Case Study: We Need More than TV Reach: How Sunglass Hut’s Video Investments Measure Up & Inform their Future
As data-driven video channels on bigger screens become more targeted and precisely measured, how can marketers better use them to drive foot traffic and measure impact? For Sunglass Hut, this has been an opportunity to bring their Linear TV/CTV/OTT buys away from spray and pray approaches to more performance-oriented attribution models using hard data to drive business decisions and optimize future video planning. Luxottica’s director of global media, Caroline Proto, will share their learnings.
- Presenter
- Caroline Proto, Director, Global Media, Luxottica
11:55 AM Central
12:55 PM ET
Roundtable: Influencer vs Creator's Economy
The transition from influencers to creators and what that means. Are brands open to a new channel of video content and integrations and how are they using them?
- Featuring
- Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson
11:55 AM Central
12:55 PM ET
Roundtable: Optimizing Video Impact
How are the current available measurements helping you optimize and reach your goals? What’s missing?
- Featuring
- Diana Bernstein, EVP Managing Director, Investment, Havas Media Network
11:55 AM Central
12:55 PM ET
Roundtable: Data: Is It Worth It?
How are marketers reaching the mass audience in a highly fragmented world? Is the extra cost of layering in data worth it and when is it enough?
- Featuring
- James Crolley, Senior Director of Corporate Media, Cars.com
12:45 PM Central
1:45 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
Topgolf outing
Axe Throwing at Bad Axe
Historic Nashville City Walking Tour
6:30 PM Central
7:30 PM ET
Cocktails
City Tap House - 204 3rd Ave S (shuttles depart Virgin Hotel at 6:15pm SHARP!!)
7:30 PM Central
8:30 PM ET
Dinner
City Tap House - 204 3rd Ave S
Tuesday, 10/24
7:45 AM Central
8:45 AM ET
Coffee Service Available
Great Room foyer (2nd floor)
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings
Manor Room (2nd floor, across from General Session room)
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens
Great Room foyer (2nd floor)
9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation
Great Room
9:35 AM Central
10:35 AM ET
Notes from the Emcee
Great Room
9:45 AM Central
10:45 AM ET
Keynote Presentation: Bridging Authenticity and Action to Drive Brand Loyalty & Growth
How can marketers infuse brand heritage and authenticity into communications that drive long term loyalty and new customer growth? Tractor Supply's CMO, Kimberley Gardiner, will share how the 85 year old retailer has embedded its mission and values into its culture and content in ways that continue to build engagement and momentum with both customers and team members.
- Keynote
- Kimberley Gardiner, Senior Vice President, Chief Marketing Officer, Tractor Supply Company
10:15 AM Central
11:15 AM ET
Presentation: Hyundai Closes Culture Gaps with its Multicultural Campaign Work
Digitally the multicultural audience is terribly underserved. Erik Thomas, Hyundai's Director of Experiential and Multicultural, will share how Hyundai is seamlessly reaching these consumers across channels and, more importantly, doing it the right way with their "The Miles That Unite Us" campaign.
- Presenter
- Erik Thomas, Director, Experiential & Multicultural Marketing, Hyundai Motor America
10:35 AM Central
11:35 AM ET
Sponsor Spotlight & Coffee Break
11:05 AM Central
12:05 PM ET
Panel: Is the Video Model Broken? Restoring Engagement & Overcoming Saturation
Is the video model broken? With video becoming so ubiquitous, frequency issues, and an increase in ad skipping or paying to bypass ads entirely, how are media buyers and planners meeting and countering these challenges? Is video advertising losing its effectiveness or do marketers just need to step up their game and think outside the box both tactically and creatively? What role does CTV and streaming play in your media mix? Our panel of savvy marketers break it all down and share their strategies for engaging with today’s video saturated viewers.
- Moderator
- Joe Mandese, Editor-in-Chief, MediaPost @jmandese
- PanelistS
- Dave Kersey, Chief Media Officer, GSD&M @kersey
- Griselda Ramirez, Media Buyer/Planner, Sazerac
11:35 AM Central
12:35 PM ET
Presentation: Driving Relevancy with Audience-First Media Approach
Consumers are unique, and a one-size-fits-all media approach just doesn’t work in today’s landscape. Melanie DiBiasio, Ocean Spray’s Director of Media & MarTech, will share Ocean Spray’s unique approach to connecting with consumers by segmenting and targeting the right audience, with the right message, on the right platform at the right time!
- Presenter
- Melanie DiBiasio, Director, Media & MarTech, Ocean Spray
11:55 AM Central
12:55 PM ET
Roundtable: The Power of a Social Only Strategy
- Featuring
- Dave Kersey, Chief Media Officer, GSD&M @kersey
11:55 AM Central
12:55 PM ET
Roundtable: Strike Out!
What implications is the strike having on your budget allocations for linear and digital video in 2024?
- Featuring
- Michelle Roe, Video Channel Manager, Butler/Till
11:55 AM Central
12:55 PM ET
Roundtable: Video Tactics Across Screens
There have been major trends and shifts in media allocations over the last couple of years. Linear, streaming, social media. How are you optimizing and investing your money?
- Featuring
- Griselda Ramirez, Media Buyer/Planner, Sazerac
12:45 PM Central
1:45 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
Brewery Tour
Tour of Jack White's Third Man Records Studio
Skyline Kayak Tour on the Cumberland River
6:30 PM Central
7:30 PM ET
Cocktails
Saint Añejo - 1120 McGavock St (shuttles depart Virgin Hotel at 6:15pm SHARP!!)
7:30 PM Central
8:30 PM ET
Dinner
Kayne Prime Restaurant
Wednesday, 10/25
8:30 AM Central
9:30 AM ET
Sponsor Breakfast Presentation
8:45 AM Central
9:45 AM ET
Keynote Q&A: Consumer-Generated Content in TV - How did we get here?
TV and video have always been centered on professional content, but now we are entering a new era that has integrated user-generated content. General Mills, 20+ year veteran in Performance Marketing, Thomas Donovan, discusses moving away from the one-size-fits-all approach to TV. Donovan shares his insights and learnings on tackling screens agnostically and how General Mills is moving strategically in the CPG space.
- Interviewee
- Thomas Donovan, Senior Manager Brand Experience, General Mills
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:15 AM Central
10:15 AM ET
Case Study: Video Everywhere, All at Once
Increased fragmentation in the social media and TV spaces is complicating video- first media strategies. To meet consumers across screens, a successfully integrated video plan requires sophisticated planning, optimization and measurement across linear, digital and social channels—not to mention video customization per channel. Sarah Dooley Durant, Associate Director, Consumer Marketing at Alkermes, will offer key learnings from a recent cross-channel integrated video campaign.
- Presenter
- Sarah Dooley Durant, Associate Director Consumer Marketing, Alkermes
9:35 AM Central
10:35 AM ET
Case Study: Why Launching a New Campaign is Like Making a Mixtape
That early 90s fixture of music is back--- the mix tape. This mix tape/talk will discuss the recent Cars.com brand relaunch- what worked, what didn’t, the unexpected, and why living room viewing still matters. James Crolley, Cars.com’s Head of Media, will share how this brand relaunch is very much like making a mix tape. This will likely be the only discussion all week to include Doja Cat, Zac Brown Band, and the Bee Gees.
- Presenter
- James Crolley, Senior Director of Corporate Media, Cars.com
10:00 AM Central
11:00 AM ET
Panel: Breaking Through the Clutter in Scrollable TV
Tiktok, Insta Reels, YouTube…what are the video strategies for engaging and grabbing attention in scrollable TV?
- Moderator
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- PanelistS
- Angie Kubicek, Senior Director of Growth Marketing, Omaha Steaks
- Colleen Maloney, Senior Marketing Manager, Ministry of Supply
- Angela Pyne, Brand Design Manager, Ministry of Supply
10:30 AM Central
11:30 AM ET
Conference Ends
Virgin Hotel Nashville