ReThink TV: How to balance brand and performance on TV to maximize ROI
How do you maximize both brand awareness and performance in today's fragmented media landscape? Marketers face a very real challenge of balancing long-term brand building with immediate, measurable results- especially when it comes to video advertising. Learn about the proven power of TV to drive both brand and performance, and see how tech advances have made it possible to perfectly blend brand and performance to find the right target audience, find them efficiently and drive max conversions. Something we call Brandformance TV.
Her expertise spans various roles at industry-leading companies, including Teads, Ovia Health, Sharethrough, Millennial Media, and Yahoo! Kathryn is known for her strategic mindset and ability to forge impactful partnerships, helping brands effectively reach their audiences across digital platforms.
Beat Your Campaign Goals with Performance CTV Through Digital Remedy
Advertisers need an accountable and measurable CTV solution they can trust in today's dynamic media environment.
Join us for an in-depth conversation led by Kathryn Gormally from Digital Remedy about Performance CTV campaigns that go beyond the view. Emphasizing data-driven strategies that maximize campaign performance, Digital Remedy’s combined approach incorporates advanced targeting, optimization techniques, and robust analytics to ensure brands reach their desired audience effectively and deliver against KPIs.
Explore The Digital Remedy Platform and learn how to leverage transparent real-time insights to enhance viewer engagement and drive measurable results in the evolving CTV landscape.
Unlocking the Power of Engagement with DIRECTV Advertising
In today's advertising landscape, brands don't just need to reach audiences – they require engagement. DIRECTV Advertising delivers results with a combination of scale, attentive audiences, and premium content across linear and streaming platforms. Tim Rausch, Senior Director of Client Partnerships, will unveil how marketers can harness this viewer engagement and how DIRECTV Advertising offers an immersive TV experience, making it a must-buy for conveying authentic brand stories.
In recent years, Ryan led client partnerships for the CNN Digital portfolio across multiple territories, focusing on the brand’s digital, mobile and branded content offerings, and was among the sales leadership team for the successful launch of the HBO MAX with Ads steaming product.
New Scale. New Lane. New Solutions
Over the past 10 years, the access and personalization of TV content and tech have rapidly evolved, making the living room experience incredible for consumers. But people watch a LOT of TV outside the living room – in restaurants, bars, gyms, airports, and more. The experience in these viewership environments has lagged behind, with made-for-living-room content truly missing the mark in these locations. Atmosphere changed the game by delivering better and more enjoyable entertainment options to customers in these everyday places. In the process, they've unlocked an incredible amount of new scale, developing a new advertising lane enabling marketers to employ new solutions for reaching consumers... wherever they are. During this session, we'll explore these new solutions!
Alex Pakla is the Sales Team Lead for Future Today. With nearly 20 years of experience, Alex possesses a deep understanding of the Sales and Streaming TV industry. Having previously worked with Disney, Paramount, and Reelz, he brings extensive knowledge in various content genres and platforms, particularly in the family and entertainment realms. Coming from customer-facing roles, Alex now shares his expertise as a leader within his team, providing mentorship and guidance in the streaming space.
Future Today - Build a Better CTV Partner
In the CTV world of fragmentation and walled gardens, brands and agencies need to look outside the traditional players and towards working publisher direct to reach their desired audience in a Brand Safe environment. As a minority owned, Independent Publisher of hundreds of owned and operated CTV channels, Future Today can provide a controlled environment and incremental reach to deliver any desired audience. With dedicated DE&I audiences and IRIS TV integration Future Today has Entertainment for Everyone, and by partnering with us, we can be Better Together.