Sunday, 12/06
6:00 PM
6:00 PM ET
Vahalla Room
Monday, 12/07
7:00 AM
7:00 AM ET
Registration Opens
8:00 AM
8:00 AM ET
Breakfast
8:15 AM
8:15 AM ET
Sponsor Breakfast Presentation
8:45 AM
8:45 AM ET
Welcome and Opening Remarks
- MC
- Gord Hotchkiss, EIS Event Programmer, Out of My Gord Consulting @outofmygord
9:00 AM
9:00 AM ET
Keynote: Ancestry.com’s Sea-Change Move to Personalized Messaging
There are few things as deeply personal as the roots of your own family’s history. So it makes sense that in the past two years, Ancestry.com has made a dramatic shift in their overall marketing thrust, moving from a more traditional broad-based brand awareness campaign to a much more personalized, one-to-one campaign. Not surprisingly, this new approach relies heavily on the email channel and programmatic delivery of messaging. Karen Peterson shares that the thought process that lead to that journey and their findings along the way.
- Keynote
- Karen Peterson, Vice President, Marketing, Ancestry.com
9:30 AM
9:30 AM ET
Panel: Beyond Email
Email tends to be used as the functional foundation of many online campaigns. That requires a multi-channel approach. It also makes email ripe for integration of behavioral data, social media and, increasingly, emerging opportunities such as wearable tech, beaconing and the Internet of Things. This panel explores the possibilities that lay “Beyond Email.”
- Moderator
- Chris Marriott, President & Founder, Email Connect @csmarriott
- PanelistS
- Andrew Brawley, Email & Mobile Marketing Manager, Papa Murphy's @BrawleyPDX
- Bjorn Leigvold, Director CRM and Loyalty, Western Union
- Eric Miller, Email & Affiliate Marketing Manager, Cabela's
- Kristin Naragon, Director of Email Solutions, Adobe
10:15 AM
10:15 AM ET
Panel: Balancing Your Brand and Direct Marketing
Email marketers often face an inherent dilemma: email tends to live and die on transactional triggers but you also don’t want to sacrifice the unique tone of your brand messaging. How do you optimize to hit your direct marketing goals without stripping your brand identity away? We also look at how to keep your brand message consistent across multiple channel touchpoints.
- Moderator
- Jose Cebrian, Vice President and General Manager of Email and Mobile Messaging, Merkle
- PanelistS
- Kristin Bond, Senior Email Marketing Manager, Girl Scouts of the USA @emailsnarketing
- Sue Cho, Senior Manager, Retention Marketing, Hollar
- Suzanne Darmory, VP of Integrated Marketing and Creative, Jackson Hewitt
- Alex Pa, Director of Email and Loyalty Marketing, Skyzone
11:00 AM
11:00 AM ET
Case Study: Mapping a Multi-Channel Journey Down the Aisle
WeddingWire walks with couples step by step towards their wedding day – using email and other channels. But they were presented with a unique challenge when it came to creating a connected community with all the wedding guests for the big day. Hear not only how they connected all the dots between the couple and their invited guests, but enabled social sharing of memories and launched an entirely new data-driven lifecycle email campaign in just 10 days!
- Presenter
- Bart Thornburg, Director of Email Marketing, Total Wine & More @BartThornburg
11:30 AM
11:30 AM ET
Panel: Journey Mapping & One to One Messaging
Every customer takes a journey towards purchase. Along the way there are hurdles, junctions and decision points. By understanding that journey better, marketers can map their email and channel strategies against it. Hear how marketers gain insight of those journeys and use email to guide prospects along them through mining behavioral data, using predictive intelligence and making messaging as relevant as possible.
- Moderator
- Morgan Stewart, Event Programming Advisor, MediaPost
- PanelistS
- Kevin Hickey, General Manager, Relationship Marketing, Delta Air Lines @hickeykev
- Talis Lin, Senior Performance Marketing Executive, Talis Lin Consulting @talislin
- Reed Pankratz, Sr. Brand Email Strategist, Finish Line @Reed_Pankratz
- Jeff Rosenzweig, Senior Director, CRM, Match.com
12:15 PM
12:15 PM ET
Roundtables
Email across Channels - Jordan Cohen, Chief Marketing Officer, Fluent
Email across Market Segments - Justin Orgel, Director of Strategic Services, Experian
Evaluating Email Effectiveness - Barry Abel, Executive Vice President, SparkPost
Targeting Strategies - Bran Schmitz, Director, Email and Marketing Automation, Deluxe.com
Preparing for the Future of Email - Len Shneyder, VP of Industry Relations, SparkPost
1:00 PM
1:00 PM ET
Lunch
1:10 PM
1:10 PM ET
Sponsor Luncheon Presentation
2:00 PM
2:00 PM ET
Grab a Go-Pro and hit the slopes for the Magnetic + Experian Marketing Services Ski Competition!
Skiing at the Deer Valley Resort
Snowmobiling at the Garff Ranch
Snowshoe Tour at the Deer Valley Resort
Skiing at the Deer Valley Resort
Snowmobiling at the Garff Ranch
Snowshoe Tour at the Deer Valley Resort
2:00 PM
2:00 PM ET
2:00 PM
2:00 PM ET
2:00 PM
2:00 PM ET
4:00 PM
4:00 PM ET
Troll Hallen Lounge slope-side at Stein Eriksen Lodge
5:30 PM
5:30 PM ET
6:30 PM
6:30 PM ET
Olympic Ballroom foyer
7:30 PM
7:30 PM ET
Empire Canyon Lodge (via 10-minute shuttle ride)
9:30 PM
9:30 PM ET
Flagstaff Room, Stein Eriksen Lodge
Tuesday, 12/08
7:00 AM
7:00 AM ET
Registration Opens
8:00 AM
8:00 AM ET
Breakfast
8:15 AM
8:15 AM ET
Sponsor Breakfast Presentation
9:00 AM
9:00 AM ET
Keynote: Marketing & Media at the Speed of Culture
Since Hearst started in 1887 with a single newspaper, a lot has changed in the world of media and marketing. And the speed of that change is accelerating. Our culture is evolving at a rate undreamt of by our parents or grandparents. The Law of the Accelerating Returns says the world will change more in this century than in the previous 20,000 years. So, the big question is, “How do you keep up?” That ’s a question that the Hearst strategy and marketing team has been thinking about a lot. Charles Swift will unpack that question in more detail and provide some potentially surprising answers, including email's unexpected resilience to change.
- Keynote
- Charlie Swift, VP, Strategy and Marketing Operations, Hearst Magazines
9:30 AM
9:30 AM ET
Panel: Automation State of the Union
Increasingly, effective email management at scale relies on automated messaging driven by behavioral triggers. But there are potential trade-offs here. How do you ensure frequency doesn’t burn out your audience? How do you maintain an intimate, one-to-one relationship through programmed messages? What things are possible through automation? And what are the hurdles that are keeping many marketers from effectively deploying an automated solution?
- Moderator
- Karen Talavera, President, Synchronicity Marketing @SyncMarketing
- PanelistS
- Bob Frady, CMO, Maropost
- Matthew Kassan, Director, CRM & Retention, Discovery Inc, GolfTV @mbkass
- Dela Quist, CEO, AlchemyWorx
- Elizabeth Rutter, Email Marketing Manager, Telecharge @Telecharge
10:15 AM
10:15 AM ET
Panel: ESP State of the Union
There is an intricate eco-system of email service providers. What is your place within this ecosystem? What combination of technology and strategy is the best match with your needs? What are the most promising offerings? How are pricing models evolving. Will the future see more fragmentation or consolidation? And finally, what are the pros and cons of finding an outsource partner versus building your team in-house.
- Moderator
- Keith Pape, Founder & CEO, YELLOWPIKE MEDIA @keithpape
- PanelistS
- Jared Blank, CMO, DealNews
- Phil Davis, Chief Business Officer, TowerData
- Spencer Kollas, Vice President, Global Deliverability Services, Experian Marketing Services @SpencerKollas
- Kara Trivunovic, Vice President & General Manager, Digital Solutions, Epsilon @ktrivunovic
11:30 AM
11:30 AM ET
Panel: Remaining Platform & ESP Nimble
For most marketers, their current email strategy is built on top of technology platforms and in partnership with external agents. But things change. New technologies emerge. Partnership relationships may go sour. Internal strategic directions can shift. What happens then? How do you maneuver as quickly as possible without becoming gridlocked by platform migrations or resource-sucking searches for new partnerships?
- Moderator
- George DiGuido, VP, Growth, The Information @gwdbis3
- PanelistS
- Emily Geist, Sr. Director – Email CRM, Rodale Inc.
- John McMahon, Group Marketing Manager, Intuit
12:15 PM
12:15 PM ET
Roundtables
To Outsource or Not to Outsource - Matt Schultz, Product Management Publishing Services Department The Church of Jesus Christ of Later Day Saints
Ideas to Take Home - Rachael Kaneko, Integrated Content & Brand Manager, Grand America Hotels & Resorts
Evaluating ESPs - Chris Marriot, VP of Consulting & Principal Consultant, The Relevancy Group, @csmarriott
The Platform Support Group - Brenton Downey, Associate Director, Lifecycle Marketing
1:00 PM
1:00 PM ET
Lunch
1:10 PM
1:10 PM ET
Sponsor Luncheon Presentation
2:00 PM
2:00 PM ET
Grab a Go-Pro and hit the slopes for the Magnetic + Experian Marketing Services Ski Competition!
Skiing at the Deer Valley Resort
Tubing at Gorgoza Park
Snowboarding at Park City Mountain Resort
Skiing at the Deer Valley Resort
Tubing at Gorgoza Park
Snowboarding at Park City Mountain Resort
2:00 PM
2:00 PM ET
2:00 PM
2:00 PM ET
2:00 PM
2:00 PM ET
4:00 PM
4:00 PM ET
Troll Hallen Lounge slope-side at Stein Eriksen Lodge
6:30 PM
6:30 PM ET
The Elk Room at Silver Lake Lodge (5 min walk behind Steins Lodge)
7:30 PM
7:30 PM ET
9:30 PM
9:30 PM ET
Join us after dinner as we check out this year’s ski competition highlight video and announce our winners!
The Elk Room at Silver Lake Lodge
The Elk Room at Silver Lake Lodge
Wednesday, 12/09
7:00 AM
7:00 AM ET
Registration Opens
8:00 AM
8:00 AM ET
Breakfast
8:15 AM
8:15 AM ET
Sponsor Breakfast Presentation
8:30 AM
8:30 AM ET
Keynote: Real Time Customer Research using Social Data
Visa uses social data as a source of rich behavioral information, allowing them to do research in a much more nimble and less expensive way that traditional approaches. In this interview with Visa’s Jessica Williams, we’ll learn how to effectively apply social data to improve every aspect of marketing, including email. This keynote is full of great takeaways about how to quickly gain surprising insights about your customers and their behaviors.
- Keynote
- Jessica Williams, Global Innovation Marketing & Analytics Leader, VISA @mediametricsgal
9:00 AM
9:00 AM ET
Panel: Recruiting Prospects, Retaining Customers
This panel is a tactical tune-up clinic that explores best practices for acquisition and retention. We run down a checklist that includes the most successful templates for both desktop and mobile, proper use of pop ups, balancing acquisition and retention, best practices for opt ins and turbo-charging your calls-to-action.
- Moderator
- Kay Kerman, Manager Email and CRM Strategy, Children's Medical Center @KayKerman
- PanelistS
- Pascaline Broyer, Associate Director, Member Marketing, Zipcar @PascalineB
- Frederique Meijer, E-Commerce Marketing Manager, Johnny Was
- Sharon Mostyn, eCommerce Manager, RoamRight @sharonmostyn
9:45 AM
9:45 AM ET
Panel: Balancing Deliverability and Compliance
This panel was the most requested topic at this Summit. Our panel of experts reviews compliance regulations for domestic and international delivery and recommends how to stay “onside” and avoid spam filters and traps. We also take a shot at predicting what might come in the future, both home and abroad. By the end of the panel, we will strike that elusive balance between deliverability and compliance.
- Moderator
- James Koons, Chief Privacy Officer, dotmailer
- PanelistS
- David Fowler, Chief Privacy and Digital Compliance Officer, Act-On Software
- Paul Kincaid-Smith, VP of Email Delivery, Sendgrid @cyclingup
- Heather Ilsley McCullough, Enterprise Level Email Marketing Manager @turnerstjournal
- Craig Swerdloff, CEO, Traverse @swerd
10:30 AM
10:30 AM ET
Roundtables
Mobile Specific Strategies - Dela Quist, CEO, Alchemyworx
Compliance - Chuck Davis, Chief Revenue Officer, Webbula
Maintaining Healthy and Growing Lists - Jacob Fanning, Email Marketing Director, Macmillan
Defining an Email Strategy - Sharon Mostyn, eCommerce Manager, RoamRight
11:00 AM
11:00 AM ET
Conference Concludes
The 5-Star, Stein Eriksen Lodge at Deer Valley Resort, UT