Tuesday, 04/20
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Interviewee
- Joe Tertel, Digital Marketing Consultant and Strategist, MBA, The Mild Heat
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Moderator
- Kristie Doak, Manager, Database Marketing, PGA TOUR
- PanelistS
- Caroline Bucciero, Senior Director, CRM Marketing, ChromaDex
- Chester Bullock, Director, Marketing Technology @coskier
- Sierra Howe, Senior Manager, CRM Strategy, Fandango
How does a global organization standardize and expand its CRM practice while at the same time deepen nearly a dozen regions' ability to localize and hyper-personalize their approaches. That has been Conde Nast's international mission across the last few years, and their Global Head of CRM Communications shares lessons learned from building a CRM centre of excellence. What did they learn?
- Presenter
- Sabrina Daryanani, Global Head of CRM Communications, Condé Nast
- Featuring
- Madison Aki, Senior Manager, Web Optimization, Extra Space Storage
- Jodie Orcutt, Consumer Marketing Strategist, The Buffalo News
Wednesday, 04/21
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
What if marketers and media buyers regarded email as a part of the media mix, as an owned media channel whose 100% share of voice and CPAs are compared with your social media and other paid/owned assets. That is how Cadbury/Mondelez reframed the email channel throughout its organization and with its media agencies. At the same time the brands retooled the email database to gather a much wider range of consumer behaviors so that Mondelez aspires to know that chocolate lover better than anyone else in the candy chain.
- Keynote
- Hamish Stacy, Data and CRM Manager - Europe, Mondelēz
- Presenter
- Chelsea Lockhart, Manager, CRM & Marketing Strategy, Ochsner Health
- Presenter
- Janet McQuarrie, Email Marketing Strategist, Terminix
- Featuring
- Brittany Offredi, Senior Manager, Email Channel Management, ScotiaBank
- Michael Pattison, Director of Relationship Marketing Strategy, Vail Resorts
- Sara Yamamoto, CRM Manager, PolicyGenius