MediaPost – Email Insider Summit

Agenda

December 09, 2012

6:00 PM

Welcome Cocktail Party

December 10, 2012

7:00 AM

Registration Opens

8:00 AM

Full Breakfast

8:15 AM

Sponsor Breakfast Presentation

9:00 AM

Welcome and Opening Remarks

9:15 AM

Keynote: Email -- Where It Fits In The Evolving World of Multi-Channel Marketing

9:45 AM

25 Trends in 25 Minutes

Sure, there are plenty of ideas out there about what email marketers need to be doing and the Insider Summit is full of them. But, there’s no better way to kick a new Summit off than with some of the brightest minds in the industry offering their top 25 ideas for smarter email marketing. These are the nuggets that you will be looking for (And so will your boss, who let you attend.) Join us for some great learning and possibly some of the weirdest ideas that will actually work.

Watch Video

Moderator: Ryan Phelan , VP, Strategic Services, BlueHornet
Panelist: David Atlas , Senior Vice President of Marketing, StrongMail; Andrew Kordek , Co-Founder and Chief Strategist, Trendline Interactive; Dela Quist , CEO, AlchemyWorx

10:30 AM

Panel: What the Hell is Relevant?

Relevancy is often ridiculed as nothing more than a flimsy buzzword. But what makes a campaign relevant is no joking matter. The definition can be found somewhere in a brand’s needs and its consumer expectations. Yes, relevance varies. But there are common tips on how to engage a target audience. When do highly targeted, personalized emails work best? How is content chosen? How is segmentation employed? How is success measured?

Watch Video

Moderator: Angela Sanchez , VP, Direct Marketing, Universal Music Group Distribution
Panelist: Nicole Delma , Email and Database Marketing, Huffington Post; Adam Lovallo , Head of User Acquisition, LivingSocial.com; Daryl Nielson , Worldwide Email Manager, Hewlett-Packard; Adrian Olvera , Global Consumer & SMB CRM, Business Development Manager, Dell

11:15 AM

Panel: Beyond Facebook and Twitter -- Email and Social Media’s Next Wave

Suddenly, LinkedIn, Pinterest, Foursquare, Chatter and Instagram are hot communications tools for digital marketing. How can a marketer leverage simple things like photo-sharing and micro-blogging techniques to grow a user base? This panel will showcase how today’s leading marketers have successfully used these platforms and others in conjunction with email. And there will be no mentions of the two popular social media platforms in the title. Promise!

Watch Video

Moderator: Loren McDonald , Vice President, Industry Relations, Silverpop
Panelist: Chris Baggott , Chairman, Compendium; Andrea Grant , Senior Manager, Global eMarketing, Crocs; Staten Hansen , Marketing Communications Manager, Bing, Microsoft; Paula Wang , Senior Manager, Marketing Platforms, Cisco Systems

12:00 PM

Roundtables

12:45 PM

Lunch

1:00 PM

Sponsor Luncheon Presentation

2:00 PM

Afternoon Activities

6:30 PM

Cocktail Party

7:30 PM

Fireside Dinner at Empire Canyon Lodge

December 11, 2012

7:00 AM

Registration Opens

8:00 AM

Full Breakfast

8:15 AM

Sponsor Breakfast Presentation

9:00 AM

Keynote: How Email Helped Obama Win

The Obama re-election campaign has been hailed as a paradigm for a breakthrough email program with its advanced targeting, aggressive testing and home-run messaging. With super PACs and outside groups spending hundreds of millions of dollars, the Obama campaign still broke through with its grassroots fundraising and volunteer model - with email as a cornerstone. It was not an overnight success as planning began more than a year before Election Day. A month after Election Day, there are a slew of takeaways that won't just inform campaigns to come, but provide plenty of applications for marketers. Listen to the story and the key learnings from Toby Fallsgraff, Obama for America's email director for the 2012 campaign.

Watch Video View Slides

Keynote: Toby Fallsgraff , Email Director, Obama for America 2012

9:45 AM

Panel: Evolution of the Email Ecosystem

Faisal Chughtai, executive director at JP Morgan Chase, provides an analyst’s perspective on the ever-evolving email marketing landscape. Chugtai will then lead a discussion with newly formed companies that seek to impact the future of the business, offering insight into how they are seeking to transform it.

Watch Video View Slides

Moderator: Faisal Chughtai , Executive Director, JP Morgan Chase
Panelist: Robbie Allen , Founder & CEO, Automated Insights, Inc.; Avi Levine , Co-founder & CEO, PhilterIt; Dan Quintero , Founder & Director, Business Development, AdStack; Erik Severinghaus , Founder & CEO, SimpleRelevance

10:30 AM

Panel: Big Data – Another Buzzword … and Why Should I Care !?!

Big Data sounds cool and useful, but what does it mean for me? Email marketers are flooded with response data as well as other information that seeks to create a picture of the customer. No matter the business size, there are many ways to take advantage of these data assets. How can data be used effectively and what are the implications? Also, how is Big Data used responsibly? What access should consumers have to their data? We'll also touch on the concept of “Creepy Data” and how to avoid the negative customer sentiment tied to inappropriate use. And, how do companies keep all that data private?

Watch Video

Moderator: Tom Burke , CEO, TowerData
Panelist: David Baker , Vice President, Product/Solutions Multichannel Marketing Services, Acxiom Corporation; Phil Davis , CEO, Rapleaf; Erin Levzow , Director of eCommerce and Interactive Marketing, Palms Casino Resort; Greg Samson , VP of Marketing, CheapAir.com

11:15 AM

Panel: Engagement vs. Deliverability -- Are They One and the Same or a Primer for Each Other?

What changes are taking place in the deliverability arena? In the past, wording in the subject line and body drove what was and wasn't considered spam. In today’s world of analytics and Big Data, end-user engagement is now the singular measurement used by many receivers and cloud-based, anti-spam platforms. What does engagement mean and how is it measured? Are things like opens and click-throughs still a valid measure of engagement? Rather, are time spent on an email or foldering now used to determine if you’re sending relevant and properly targeted messages? How does all this new measurement impact you from a strategy perspective? Is deliverability redefined as Deliverability Plus!

Watch Video

Moderator: Dennis Dayman , Chief Privacy Officer, Eloqua
Panelist: Sterling Bailey , Global Demand Generation Marketing Manager, McAfee; Derek Harding , Founder & CEO, Innovyx; Spencer Kollas , Director, Global Deliverability, Experian CheetahMail; Craig Swerdloff , CEO, LeadSpend

12:00 PM

Roundtables

12:45 PM

Lunch

1:00 PM

Sponsor Luncheon Presentation

2:00 PM

Afternoon Activities

6:30 PM

Cocktail Party

7:30 PM

Dinner at Goldener Hirsch

December 12, 2012

8:00 AM

Registration Opens and Breakfast

8:15 AM

Sponsor Breakfast Presentation

8:45 AM

Keynote: TurboTax -- Anytime, Anywhere... Mobile

9:15 AM

Panel: Real-Time Email -- Bringing Contextual Relevance to the In-Box

The convergence of new technologies and greater access to data are fostering a revolution in customized and personalized email content. The days when email messages were frozen in time from the moment a marketer hit the "Send" button can be put behind us. We no longer have to build single blast and segment-based messaging. With real-time email, we can finally bringing contextual relevance to the in-box. Campaigns can be built to meet the unique behaviors and demographics of each recipient. Further, messages can be dynamically updated based on each recipient's time, location, device, social context and even the weather. Real-time content is one of the most important email innovations in years. The panel will focus on the next-generation technology from a content perspective.

Watch Video

Moderator: David Goetzl , Senior Editor, MediaPost
Panelist: Kara Johnson , Email Marketing Manager, CareerBuilder; Vivek Sharma , Co-Founder & CEO, Movable Ink; Darren Vengroff , Chief Scientist, RichRelevance; Wacarra Yeomans , Director of Creative Services, Responsys

10:00 AM

Panel: Email Marketing -- Living in Today’s Organization

Long gone is the time when email marketing lived on an island …or is it? Whether email is housed in traditional marketing, digital marketing, IT or some other department, it's more critical than ever that it lies at the right place in the organization. Today’s environment requires email marketers to increase interaction and coordination with other departments as marketing and technology roles need to work together more for effective campaigns. Hear from brands about where email lives in their organizations, and why it does or doesn’t work.

Watch Video

Moderator: Stephanie Miller , VP, Member Relations and Chief Listening Officer, Direct Marketing Association
Panelist: Christina Michelle Bailey , VP, Partner Relations, iVillage.com, NBCUniversal; Kirsty Montgomery , Global Email Marketing Manager, Charles Tyrwhitt; Brett Schultz , Online Marketing Manager, Comcast Business Services; Alessandra Souers , Madam No-Spam, JibJab Media

10:45 AM

Panel: Prioritizing Your Spend

"Where should I invest next?" is a question that plagues every email marketer. Panelists will explore how to best invest new dollars into your email program. They'll outline how they approach budget allocation, while evaluating the potential ROI of different tactics.

Watch Video

Moderator: Brian Jaffe , Director, Marketing Contact Solutions, Nationwide Insurance
Panelist: Daniel Bruns , Senior Director, Global CRM Production and Infrastructure, Ancestry.com; Dayna Hathaway , Marketing Director, Extra Space Storage; Rishi Mahalaha , Manager, Daily Deals Marketing, eBay

11:30 AM

Roundtables

12:15 PM

Conference Concludes

Set at the world-class Deer Valley ski resort in Park City, Utah, the Summit will generate discussion about the hottest topics in email marketing, with a focus on offering solutions that can be implemented the day after you get off the slopes. Industry thought-leaders deliver keynote presentations each day, followed by panels heavy with brand marketers – which will explore melding email and social media platforms, capitalizing on Big Data, turning $10K into $1M through budget allocation and much more. Don’t miss the winter wonderland inside and outside the conference room.

Thanks To Our Sponsors

Title Sponsors

Presenting Sponsors

Sponsors