June 05, 2016
June 06, 2016
June 07, 2016
June 08, 2016
Email and the Converging Data Universe
Increasingly, data is driving the world of marketing and email is no exception. We’re tackling that head on with one full day of the Email Insider Summit dedicated to dealing with data: How to break down data silos, how to share data between ESP and other partners, how to create universal profiles from disparate data sources and how to use data to drive email marketing to new levels of relevant personalization and smart automation.
We also look at that plateau where many emailers get stuck as they’re looking for the next big thing. How do you move from “good” to “great” with your email marketing strategy? Finally, we turn the lens on the evolving ecosystem of email automation, our evolving relationship with our customers and the other dynamic realities of email marketing today.
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