Agenda

December 04, 2016
6:00 PM
Welcome Cocktail Reception
December 05, 2016
7:00 AM
Registration Opens
7:30 AM
8:00 AM
Breakfast
8:15 AM
9:00 AM
Opening Remarks
9:15 AM
9:45 AM
10:30 AM
11:00 AM
11:15 AM
12:00 PM
1:00 PM
Lunch
1:10 PM
2:00 PM
2:00 PM
2:00 PM
2:00 PM
2:00 PM
2:00 PM
4:00 PM
Apres Ski Party
5:30 PM
One on One Meetings
6:30 PM
Cocktail Party
7:30 PM
Fireside Dinner at Empire Canyon Lodge, Deer Valley Resort
9:30 PM
After-Party
December 06, 2016
7:30 AM
Registration Opens
7:35 AM
8:00 AM
Breakfast
8:15 AM
9:00 AM
9:30 AM
10:15 AM
10:45 AM
11:30 AM
12:00 PM
1:00 PM
Lunch
1:10 PM
2:00 PM
2:00 PM
2:00 PM
2:00 PM
2:00 PM
4:00 PM
Apres Ski Party
6:30 PM
Cocktail Party
7:30 PM
Dinner at Silver Lake Lodge
9:30 PM
December 07, 2016
7:30 AM
Registration Opens
7:35 AM
8:00 AM
Breakfast
8:15 AM
8:45 AM
9:15 AM
10:00 AM
10:30 AM
11:30 AM
Conference Concludes

Email: A Strategy, Not A Tactic To Cross-Channel Success

As the best most persistent identifier in a cross channel marketing world, email is no longer merely a tactic. At the annual winter Email Insider Summit at Deer Valley we  show how the smartest marketers are making this channel core to an always-there strategy. As brands embrace more holistic approaches, from cross-channel campaigns to single user views to lifecycle profiles of the always-on consumer – email has a golden opportunity to become the most reliable activator of other channels. It turns vague social channel exchanges into ongoing person-to-person relationships. It leverages content to immerse customers in ongoing mutli-touch brand stories. And it aims those channels into more measurable, reliable conversion paths both online and off. 

At winter EIS we explore how the best email practitioners are connecting the humble, familiar in-box to social messaging and ad targeting, to enlarging content marketing investments, to better attribution modeling, to taming big data, to customer acquisition, to bricks and mortar activation and even to the next generation of mobile messaging. 

The silos are melting. The channels are multiplying. Integrated marketing approaches are an imperative, not an option. But email remains the killer app in maintaining the one-to-one connection across all of those touchpoints.  

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