Entry Deadline Is August 14, 2015, 8:00 PM EDT

2014 Finalists

Online Advertising Creativity

Advertising/Promotion Website or Microsite
Mankind by Kenneth Cole Fragrance Launch by Ready Set Rocket for Parlux Ltd. / Kenneth Cole
Farm Families by Colle+McVoy for Land O' Lakes
Buffalo Wild Wings Fandamentals  by space150 for space150
Banner: Standard, Flash or Rich Media
Anchorman 2 Yahoo! Homepage Takeover by Tommy for Paramount Pictures International
Dynamic Digital by Mediahub/Mullen for JetBlue Airways
Boden Retargeting Campaign by AMP Agency  for Boden
Content Marketing-Single Execution
Shoo’s Bird’s Eye View by Mediahub/Mullen for JetBlue Airways
The Next Style Star by Carat for Macy's
Share A Coke by AwesomenessTV  for Coca Cola
Lay’s® Do Us A Flavor by Deep Focus for Lay’s®
Vikings Fantasy League by HISTORY for Vikings
Dunkin' Donuts 2013 Bravo Top Chef Integration by Hill Holliday for Dunkin' Donuts
Email: Campaign or Standalone
Marriott Mobile Check-In by Yesmail Interactive for Marriott Rewards
Comcast X1 Cloud DVR by Oracle for Comcast
The State of Fraud by BrightWave for Equifax
Home Page Takeover
BMW i Hello Future Takeover by kbs+ for BMW North America/BMW i
How To Train Your Dragon 2 by Think Jam Ltd.  for Dreamworks and 20th Century Fox
Real Housewives of New Jersey – TMZ Takeover by Bravo for Real House Wives of New Jersey
Mobile Marketing: App
The Rolex Daytona Experience by Firstborn for Rolex
Regent Street App by autoGraph for The Crown Estate
Chipotle Ordering App by Rokkan for Chipotle Mexican Grill
Mobile Marketing: Best Integration Cross Platform
Regent Street App by autoGraph for The Crown Estate
Your Local Haircast by Starcom MediaVest Group & Arc Worldwide for P&G/Pantene
4G by Carat for GM/Chevrolet
Mobile Marketing: Single Execution
Team Detroit and Amobee Bring the Ford F-150 to Life with Innovative 3D Mobile Ad Campaign by Amobee for Ford
Olympus Camera Comes to Life with Mobile by Millennial Media for Olympus & Mediahub Mullen
Air on the Side of Humanity: Speaking Pigeon by Mediahub/Mullen for JetBlue Airways
Mobile Marketing: Best Campaign - All Mobile
#6SecondScience  by GE  for GE
Audi Takes Snapchat By Storm on Super Bowl Sunday by Huge for Audi
Becoming a Beacon for Business by Starcom MediaVest Group for P&G/Wella
Mobile Marketing: in-App Advertising
Growth, Income, Protection by OppenheimerFunds for Havas Worldwide (Creative Advertising Agency)
Delivering Relief by OMD for Walgreens
Microsoft Store Drive to Retail Holiday Campaign by NinthDecimal  for Microsoft Store
Native Advertising: Single Execution
Netflix, Women Inmates  by The New York Times for Netflix
Toyota Sessions by Pandora for Toyota
Carle Nurse Recruitment by MARC USA for Carle Hospital
Native Advertising: Campaign
Samsung Galaxy Promotion on Goal.com by PERFORM Group for Samsung
Food for Thought by HuffPost Partner Studio for Chipotle
VH1 "I Love the 2000s" Native Advertising Campaign by VH1 for VH1
Rich Display Media: Campaign
Bates Motel Season 2 Tease by A&E Television Networks for A&E Television Networks
Rio 2 by Moxie for 20th Century Fox Home Entertainment
End the Bedtime Battle by Heartbeat Ideas for XenoPort - Horizant
Rich Media: Single Execution
Magnum by Kargo for Unilever/Magnum
CoverGirl Revolutionizes Red Carpet Look Try On by Starcom Mediavest Group for Procter & Gamble/COVERGIRL
JackThreads Mobile Pop Up Shop by ActionX for JackThreads
Search Marketing: SEM Campaign
Turning Flight Cancellations into Hotel Reservations by Red Roof Inn & 360i for Red Roof Inn
Maytag Man Re-Launch by DigitasLBi for Maytag
PC Refresh by Covario for Intel
Search Marketing: SEO Campaign
GMC and iProspect: Using Lifestyle Content to Intercept Shoppers & Influence Consideration by GMC & iProspect for GMC
Cleanipedia: Giving Consumers Knowledge and Confidence to Clean. by Mavens of London for Cleanipedia a Unilever Brand
Recalibrating Through Search by UM for Chrysler
Social: Use of Single Platform
Nutella & Social Media: A Perfect Pairing by SapientNitro for Nutella USA
WWE on Facebook by WWE for WWE
Game of Thrones Season 4 by HBO for HBO
Social: App as Advertising
Schick Hydro X-Men Challenge by Beeby Clark+Meyler for Schick Hydro
Travel Hero by Ideas Collide Marketing Communications for Best Western International
Manchester United Shirt Reveal: App by Carat for Chevrolet/General Motors
Social: Campaign Across Platforms
Play Like a Girl by Create Digital for Verizon FiOS
Volvo Joyride by Cake for Volvo Cars US
Angry Balls by SapientNitro for Callaway Golf
Social: Use of Twitter
#ROASTJOFFREY by HBO & 360i for HBO/ Game of Thrones
Tweethearts by Hill Holliday for Necco Sweethearts
#iWannaGo by McKinney for Travelocity
In-Game Social Experience by Spredfast for University of South Florida
Verizon & Crackle Go Over-the-Top by Crackle (Sony) for Verizon Wireless
Connect: Professional Women's Network by LinkedIn and Citi for Citi
Use of Gaming
Escape from XP by Bradley and Montgomery (BaM) and Microsoft for Microsoft
K-Catch by Firstborn & McGarry Bowen for Kraft Foods: Lunchables with Smoothie Kabbobles
Drink Good. Do Good. by OMD for Naked Juice
Video: Campaign
Lay’s® Do Us A Flavor by Deep Focus for Lay’s®
Fonepad Is Calling by Intel & Asus for Intel & Asus
Madden 25 by Heat for EA SPORTS
Video: Single Execution
Ribbon Bomb by Beeby Clark+Meyler for Schick Intuition
Test Drive 2 by OMD for Pepsi Max
Shoo’s Bird’s Eye View by Mediahub/Mullen for JetBlue Airways
Video: Video Appearing in a Banner, Expandable Banner or Interstitial
El Juego Bonito by Undertone for DISH Network
Gillette Fusion ProGlide by Mixpo & Triad Retail Media for Gillette
eLoan by Sentient Interactive for eLoan
Viral Campaign
Test Drive 2 by OMD for Pepsi Max
Conan, Ice Cube and Kevin Hart: Ride Along through Hollywood by Turner Entertainment Networks for Universal Studios – Ride Along
World's Toughest Job by Mediahub/Mullen for American Greetings

Integrated Online Campaign Back to top

Apparel, Fashion
All Wrapped Up by Post Studios - The New York Post for Bloomingdale's
ZeroGrand by Giant Spoon for Cole Haan
Moms, Dads & Grads by Mediahub/Mullen for Shinola
4G by Carat for GM/Chevrolet
Mario Karting Reimagined by MediaCom for Pennzoil
Mitsubishi Motors: Responsive+ Redesign by Mitsubishi Motors & iCrossing for Mitsubishi Motors
Beauty & Cosmetics
AXE Matte Effect by SapientNitro for Unilever
#MJHONEYSPOTS by Isobar for Coty, Marc Jacobs Fragrances
Journey to the Capitol with CoverGirl by Starcom Mediavest Group for Procter & Gamble/COVERGIRL
Beverage (alcoholic)
If We Made It by Starcom Mediavest Group for Heineken/Newcastle Brown Ale
Follow the Moon by Spotify for Blue Moon
Make it with a Cowboy by Sauza  for Sauza
Beverage (non-alcoholic)
Keurig Brewer on Doorstep by Cake for Keurig
Ahh Effect by Starcom Mediavest Group for Coca-Cola/Coca-Cola
America, It's Beautiful by Starcom Mediavest Group for Coca-Cola/Coca-Cola
NBCUniversal & Xerox Create “30 Seconds to Know” by Xerox for Xerox
Truck Whisperer by ID Media for Fleetmatics
Total Value of Simpana Software by FVM for CommVault
Charity/Non-Profit Organizations
2013 Red Kettle Campaign by The Richards Group for The Salvation Army
The Funnest Sport There Is by Colle+McVoy for USA Swimming
“Purdue Day of Giving" by Story for Purdue University
Consumer Packaged Goods
Lay’s® Do Us A Flavor by Deep Focus for Lay’s®
Trident Trending10 by Starcom Mediavest Group for Mondelez/Trident
LG Fabsharing by LG Electronics and iCrossing for LG Electronics
Entertainment: Movies
Frozen Weather Cross-Platform Integration by The Weather Company for Disney/Frozen
Burgundy's America by MEC for Paramount Pictures/Anchorman 2: The Legend Continues
Spinning a Web of Spider-Fans by Universal McCann for Sony Pictures Entertainment/ The Amazing Spider-Man 2
Modern Dads  by A&E Television Networks for A&E Television Networks
The Spoils of Babylon by Fallon Media for IFC
Dating Naked Launch by Mediahub/Mullen for VH1
Other Entertainment (Excluding TV and Movies)
Activision Destiny Beta Campaign by Resolution Media for Activision
Nitto Digital Comic by Nitto Tire U.S.A. Inc. for Nitto Tire U.S.A. Inc.
Madden 25 by Heat for EA SPORTS
Financial Services
Liberty Mutual RISE Olympics by Hill Holliday for Liberty Mutual
The History of the Tax Code by 97th Floor for Intuit
The First AIDS-free Generation by Starcom MediaVest Group  for Bank of America
Health & Pharmaceutical
Smart About Diabetes by Colle+McVoy for General Mills
Cushing's Connection by Heartbeat Ideas for Corcept Therapeutics - Korlym
Hey MS, Take This! by Starcom MediaVest Group for Novartis Pharmaceuticals - GILENYA
Restaurants/Fast Food
Applebees: Spicing Things Up Cross-Platform by BPN for Applebees
Dunkin' Donuts #DunkinReplay by Hill Holliday for Dunkin' Donuts
“Good Morning Boston” by Havas Media for McDonald’s, Boston Region
The Marc Jacobs Tweet Shop by Coty for Daisy Marc Jacobs, Fragrance
“Holiday Project Center” Interactive TV Campaign  by The Richards Group for The Home Depot
Forever Summer by Carter's for OshKosh B'gosh
Technology: Web Services
#BeTheFan by The Marketing Arm for AT&T
Fueled by Passion, Powered by Canon by Say Media for Canon
Seconds Count by AT&T for myAT&T
Travel & Tourism
Caymankind of Kid by ID Media for The Cayman Islands
Texas Tourism by Slingshot, LLC for Texas Office of the Governor, Economic Development & Tourism
Hamptonality Moments: Real People, Real Stories  by Hampton Hotels & iCrossing for Hampton Hotels

Web Site Excellence Back to top

Project Rushmore by SapientNitro for Harley-Davidson
2014 Nitto Tire Website  by Nitto Tire U.S.A. Inc. for Nitto Tire U.S.A. Inc.
http://www.mitsubishicars.com by Mitsubishi Motors & iCrossing for Mitsubishi Motors
Digital Rx Blog by Klick Health for Klick Health
Real Time With Bill Maher Blog by HBO for HBO
Making Game of Thrones Blog by HBO for HBO
www.cardlytics.com by Cardlytics for How Card-Linked Marketing Works for Advertisers
www.univision.net by Ready Set Rocket for Univision Communications Inc
www.ddr.com by The Richards Group for DDR Corp.
Charity/Non-Profit Organizations
http://heforshe.org/ by Publicis Hawkeye for UN Women
Blight Authority: Changing Blight to Bright by SapientNitro for The Blight Authority
http://helpsfhomeless.org/ by Heat for Episcopal Community Services
Entertainment: Games, Music, Movies
www.gamerevolution.com by GameRevolution for CraveOnline Media's GameRevolution
Metro City State: http://www.metrocitystate.com/edu/ by Woven Digital for Sony Pictures / 22 Jump Street
The Giver  by Project C for The Weinstein Co / The Giver Movie
Batesmotel.com by A&E Television Networks for A&E Television Networks
http://www.crackle.com/c/comedians-in-cars-getting-coffee by Crackle for Crackle
Comedy Central Website by Comedy Central with Isobar for Comedy Central
Family/Parenting/Women's Interests
www.momtastic.com by Momtastic.com for TotallyHer Media's Momtastic.com
families.naeyc.org by NAEYC for NAEYC
www.sheknows.com by SheKnows Media for SheKnows Media
www.thefashionspot.com/ by theFashionSpot.com for TotallyHer Media's theFashionSpot.com
Formula X Website by Duncan/Channon for Sephora/Formula X
http://www.sunglasshut.com/m20/us/ by Sunglass Hut for Brand
Financial Services/Banking/Investments
makeyourmoneymatter.org by Firstborn for PSCU
Canada Pension Plan Investment Board Website Redesign by SapientNitro for Canada Pension Plan Investment Board
https://www.forethought.com/simplyspeakingss/ by Sentient Interactive for Forethought
Food & Beverage
Kozyshack.com by Colle+McVoy for Kozy Shack
Président Cheese's The Art of Cheese by Huge for Lactalis
http://www.cornerbakerycafe.com/ by Rockfish for Corner Bakery Cafe
Health, Wellness
http://www.banfield.com/ by Rockfish for Banfield Pet Hospital
https://www.azblue.com/ by EXTRACTABLE for BCBSAZ
livalorx.com by Sentient Interactive for Kowa Pharmaceuticals
House & Home
http://www.trex.com/ by Cuker Interactive for Trex
http://www.eldoradostone.com/ by Cuker Interactive for Eldorado Stone
Simmons Beautyrest Website by kbs+ for Simmons Bedding Co./Beautyrest
News, Politics, Reference & Education
www.nyc.gov by Huge for The City of New York
Cleanipedia: Free Reference Material for Solving Cleaning Tasks Around the World by Mavens of London for Cleanipedia a Unilever Brand
http://natgeo.petsmart.com/),  by PetSmart & iCrossing for PetSmart
Retail & Restaurants
http://www.ripcurl.com by Cuker Interactive for Rip Curl
https://www.rhcontemporaryart.com by Huge for Restoration Hardware
http://www.kringlecandle.com/ by Digital Surgeons for Kringle Candle
wwenetwork.com by WWE  for WWE
http://www.drewleague.com/ by space150 for Nike
Inside HBO Boxing by HBO for HBO
Technology: Web Services
The WiFi-Denti-Fier by Firstborn for Time Warner Cable
www.tripadvisor.com by TripAdvisor.com for TripAdvisor
www.tapshield.com by Bayshore Solutions for TapShield
Travel & Tourism
morganshotelgroup.com by Firstborn for Morgan's Hotel Group
www.biltmore.com by The Richards Group for Biltmore
Carolers  by R&R Partners for Las Vegas Convention and Visitors Authority
happyfuel.me by The Cementbloc for Happy Fuel
LEGO Minifigure Family by Isobar for The LEGO Group
www.smosh.com by DEFY Media for SMOSH