Congratulations to this year's winners!!

2011 Finalists

Online Advertising Creativity

Advertising/Promotion Website or Microsite
SHOOTTER by Hakuhodo for KOSE Corporation
Ban the Bland by Organic, Inc. for Kimberly-Clark/ U by Kotex*
Sprint HTC EVO 3D – Be a 3D Star by Euro RSCG Chicago for Sprint Digital
Banner: Standard, Flash or Rich Media
Real Business by Y&R/VML for Xerox
Watch This Space by Google  for Google
IT Nanosite by Starcom Worldwide for Oracle
Content Integration
M&M's Pretzel: Behind the Shell by Digitas/BBDO/Starcom for Mars, Inc. / M&M's
Editorial Programming Module by Hearst Digital Media for Macy'’s Fall Men’s INC Collection
Re:Discover by Starcom USA for Buick
Contest/Promotion/Sweepstakes
Mini Blizzard Treatment by space150 for Dairy Queen
Unfreeze It by Studiocom for Dunkin' Donuts
Sprint HTC EVO 3D – Be a 3D Star by Euro RSCG Chicago for Sprint Digital
Email: CRM Campaign
Best Western Rewards Loyalty Program by Cendyn for Best Western
HP Customer Revival Campaign by Infogroup for HP Home and Home Office Store
Globalize Your Thinking by EURO RSCG Worldwide for OppenheimerFunds
Email: Marketing Campaign
Travelocity Win-Back Campaign by StrongMail for Travelocity
REI Gearmail® Newsletter Redesign: 2011 by Responsys for REI
Plan a Night Out by Acxiom Integrated Agency for Bing
Gaming: Advergaming
California - The Game by SapientNitro for California Travel & Tourism Commission
Load 'N’ Go: The Game  by Meebo Inc. for OMD/ Nissan/ Nissan Quest
BUICK SLINGSHOT GREYSTRIPE MOBILE AD GAME by Digitas for BUICK
Gaming: In-Game Advertising
Verizon Wireless' Sponsorship of Alan Wake by Moxie for Verizon Wireless
MyFuture by Mullen for Department of Defense
Chicken of the Sea -- 2011 Casual Online Gaming by Campbell Ewald for Chicken of the Sea
Home Page Takeover
Predators - Home Entertainment Release  by Think Jam  for 20th Century Fox - Home Entertainment
TurboTax by Dailey, Initiative for Intuit/TurboTax
'Sons of Anarchy' Page Burn Takeover by MAUDE for FX
Mobile Marketing: App as Advertising
Someday by Justin Bieber by Someday by Justin Bieber: Kirshenbaum Bond Senecal + Partners' The Media Kitchen and Spies & Assassins for Give Back Brands Inc.
Sweet Talk 2.0 by Evolution Bureau for Juicy Fruit
The Civil War Today App by HISTORY for HISTORY
Mobile Marketing: Single Execution
“What’s Your Starbucks Signature?” by PHD | Publisher: MTV Networks for Starbucks
Storm Chasers Season 4 by PHD for Discovery Channel
G Series: Sports Illustrated iPad App by VML for Gatorade
Mobile Marketing: in-App Advertising
Stella Artois Holiday iAd by Imano for AB InBev - Stella Artois
TANGLED : iAd by AvatarLabs for Walt Disney Studios
Cosmopolitan Boulevard by Deep Focus for Cosmopolitan
Mobile Marketing: SMS Campaign
Criss Angel Mindfreak: An Interactive Mind Experiment by Vibes Media  for AETN
redbox = relationships + rentals by Signal for Redbox
Kargo / Bonnaroo SMS Campaign by Kargo for Rolling Stone / Garnier Fructis
Rich Media: Campaign
Toy Story 3 Banner Campaign by mOcean for Walt Disney Studios Home Entertainment
Magic Johnson Journey to Comfort Rich Media by Ryan Partnership for Unilever
PIRATES OF THE CARIBBEAN: ON STRANGER TIDES : Online Banner Campaign by AvatarLabs for Walt Disney Studios
Rich Media: Single Execution
White Collar HTML 5 Ad by Glow Interactive for USA Network
True Blood Season 4 by PHD | Affiliated Agency: Avatar Labs for HBO
Kung Fu Panda 2 YouTube Brand Channel by The Visionaire Group for DreamWorks Animation
Search Marketing: SEM Campaign
Piperlime Product Feed Campaign by iProspect - SEM Agency for Gap, Inc.
For Those Who Do by Covario for Lenovo
Super Bowl Search Campaign by MediaCom for Volkswagen
Search Marketing: SEO Campaign
Cakes.com Redesign by space150 for DecoPac
St. Petersburg Times/Tampabay.com SEO Campaign by Optify for St. Petersburg Times
Nikon Digital Cameras by Covario for Nikon
Social: App as Advertising
Dolby Update Theater by Isobar for Dolby Laboratories
Yahoo! Sport Grudge Judge by Isobar for Yahoo! Sports
Subway – Build My Sub Facebook App  by MMB (McCarthy, Mambro & Bertino) for Subway
Social: Campaign
Hewlett-Packard Case Study by Hewlett-Packard for Hewlett-Packard
Hot Wheels Thrilling Experiences by MediaVest for Mattel/Hot Wheels
FritoLay All-Natural Campaign by OMD for FritoLay, Lay's, SunChips and Tostitos
Social: Creative Use of Facebook Self-Serve Ads
Red Square Agency Facebook Ads by Red Square Agency for Red Square Agency
I Heart Shopping by Zimmerman Advertising/ICED Media for QVC
Social: Use of Fan Page
The Coca-Cola Facebook Community by 360i for Coca-Cola
Windows Phone 7 Facebook Demo by Deep Focus for Microsoft/Windows Phone 7
Game of Thrones - Facebook Page by HBO for HBO
Social: Use of Twitter
Kia Optima Jam by Initiative for Kia
Twitter Firsts by Mullen for JetBlue
@trubloodhbo by HBO for HBO
Sponsorship
DeLonghi & JustLuxe 2010 Holiday Campaign by JL360 Media for DeLonghi
NICKELODEON PLAY TO DONATE by Publicis Modem for General Mills/BETTY CROCKER FRUIT FLAVORED SNACKS
Amazing Starts with the Heart by OMD for Quaker Oatmeal
Video: Brand Integration/Product Placement
"The LeBrons" by Believe Entertainment Group for HP & Intel
Make My Life Ultra by Demand Media / LIVESTRONG.COM for Michelob Ultra
Internet Explorer 9 Launch: Mike Tompkins Video by Bradley and Montgomery (BaM) for Microsoft
Video: Branded Entertainment
HP & Intel Present Summer Beats by OMG / McCann Worldgroup for Hewlett-Packard
Playtex Bra Makeover by Night Agency for Playtex
Dirty Shorts by Starcom USA/Energy BBDO/Dig Communications for Wrigley, Orbit
Video: Campaign
Fox Home Entertainment, Fight Club Spoof by Break Media for Fox Home Entertainment
You Above All by Mullen for JetBlue
Serenading Unicorn by Evolution Bureau for Juicy Fruit
Video: Video Appearing in a Banner, Expandable Banner or Interstitial
Transformers VIB Takeover Plus by Tremor Video for Paramount
Hulu Video by Marcus Thomas LLC for Homax Products/Goo Gone
Magic Johnson Journey to Comfort Rich Media by Ryan Partnership for Unilever
Viral Campaign
The Last Exorcism Chatroulette Reactions on YouTube by The Visionaire Group for Lionsgate
Kicking Across America  by Situation Interactive for Madison Square Garden - Radio City Christmas Spectacular
The Franchise Fan Cave Catch by OMD for Showtime

Integrated Online Campaign Back to top

Apparel, Fashion
Levi's Curve ID Campaign by Katalyst for Levi's
Armani Exchange Spring/Summer Collection 2011 by Armani Exchange Spring/Summer Collection 2011: Kirshenbaum Bond Senecal + Partners' The Media Kitchen for Armani Exchange
Timberland Women's Launch by Mullen for The Timberland Company
Automotive
National Collector Car Appreciation Day by Triad Retail Media and Benchmark Agency for eBay Motors
Nissan GT Academy by OMD for Nissan
SLS AMG Roadster Launch by blacQube for Mercedes-AMG
Beauty & Cosmetics
“Perfect 10” by Hearst Digital Media for Clairol
I Do My Do by Martha Stewart Living Omnimedia for Pantene
Dove Men+Care NCAA Tournament Campaign by Ryan Partnership for Unilever
Beverage (alcoholic)
Magners Comedy Festival 2011 by Antler Agency for Magners Irish Cider
The Chesterfield Society  by Pavone for D.G. Yuengling & Son
PALM Beer: Regional Brand Amplification through Social Media by Beeby Clark Meyler for PALM Beer
Beverage
Dr Pepper CHEGG by Initiative for Dr Pepper/Snapple Group
Pepsi Refresh Project 2.0 by HUGE for Pepsi
G Series Before, During and After by VML for Gatorade
Business-to-Business
Ideas Arena: Global Leaders by The Economist Group (TEG) for Thomson Reuters
Control Freak by Approva Corporation for Approva Corporation
Watch This Space by Google for Google
Consumer Packaged Goods
adidas CLIMACOOL Ride by Isobar for adidas
Ban the Bland by Organic, Inc. for Kimberly-Clark/ U by Kotex*
Chicken of the Sea -- 2011 Integrated Online Campaign by Campbell Ewald for Chicken of the Sea
Education/Charity/Non-Profit
ASPCA Awareness through Apps by One to One Connect for The American Society for the Prevention of Cruelty to Animals (ASPCA)
Math and Money Program by Mint.com for Mint.com
National Geographic’s “The Last Lions” Campaign by Velti for National Geographic
Entertainment: Movies
Bring The Red Carpet Premiere of Your Highness To Your College!  by Eventful, Inc. for Universal Pictures
The Long Khan by Deep Focus for EPIX
Monte Carlo Theatrical Release by Stardoll (Publisher) for Fox/Moxie Interactive
Entertainment: Music
KISS: 22 Cities, 22 Unsigned Bands! by Eventful, Inc. for KISS
Yourpicturewith by FlashFoto Inc. for Los Tigres del Norte
The FADER FORT by FIAT by The FADER, Inc. for Chrysler / FIAT USA
Entertainment: News/Sports/Information
MSN Preference Center Campaign by Acxiom Integrated Agency for Microsoft
A Simple Switch by Carat USA for Philips/Lighting
MLB Fan Cave by Hill Holliday for Major League Baseball
Entertainment: TV (non-news)
Experience The Killing by TargetCast for AMC
Storm Chasers Season 4 by PHD for Discovery Channel
Bethenny Ever After by Bravo for Bravo
Financial Services/Banking/Investments
Regions auto loans by Luckie & Company for Regions Bank
Globalize Your Thinking by EURO RSCG Worldwide for OppenheimerFunds
Chase Blueprint by Time Inc. Lifestyle Group / Real Simple for Chase
Food & Beverage
Amazing Starts with the Heart by OMD for Quaker Oatmeal
Build The Perfect Sandwich by Ryan Partnership for Unilever, Hellmann's
Pleasure Personified by Ryan Partnership, Mindshare Entertainment for Unilever, Magnum Ice Cream
Healthcare & Fitness
How I Fight MS by Greater Than One for EMD Serono
Wellness Week by SpaFinder for SpaFinder
Nature Made 2011 WebMD Digital Partnership by Mindshare Los Angeles for Pharmavite/ Nature Made
Medical & Pharmaceutical
I Pick My Nose by Digitas Health for MedImmune/FluMist
Low T Facts by Heartbeat Ideas for Auxilium Pharmaceuticals, Inc.
North Shore-LIJ Omnibus Campaign by Conversation, LLC for North Shore-LIJ
Restaurants/Fast Food
Hardee’s 50th Anniversary by CKE Restaurants for Hardee’s
Mini Blizzard Treatment by space150 for Dairy Queen
McDonald's Farmville Farm by Tribal DDB for McDonald's/Monopoly
Retail
Target for iPad by Ubermind for Target
Lawn & Garden Outlook by The Richards Group for The Home Depot
ONE BRAND ANTHEM  by Carat USA for adidas
Technology & Web Services
Make Home Projects Great by Martha Stewart Living Omnimedia for Microsoft Office 2010
Symantec Cloud Campaign by TubeMogul for Symantec
“All Together Now” by Mindshare for Sprint Nextel
Travel & Tourism
How to Vegas by R&R Partners for Las Vegas Convention & Visitors Authority / LVCVA / How to Vegas
Stay Hilton. Go Everywhere. by Organic, Inc. for Hilton Hotels & Resorts
Disney Destinations Brand Awareness Campaign by True North Inc. and Expedia Media Solutions for Disney Destinations

Web Site Excellence Back to top

Apparel & Fashion
“Fruit Guy Fans” by Click Here, Inc. for Fruit of the Loom
Armani Jeans  by Armani Jeans "The Room": Kirshenbaum Bond Senecal + Partners' The Media Kitchen and Spies & Assassins for Armani Jeans
SunglassHut.com by SapientNitro for Luxottica Group
Automotive
Jeep Grand Cherokee 2010 by SapientNitro for Chrysler Group LLC
Nitto Tire Website Relaunch by Cie Studios for Nitto Tire USA, Inc.
SLS AMG Roadster Webspecial by blacQube for Mercedes-AMG
Beauty & Cosmetics
BOSS Bottled. Night by Blast Radius for Procter & Gamble - Hugo Boss
MakeUp.com by Moxie for L'Oreal
Maybelline.com by HUGE for Maybelline
Blogs
MintLife by Mint.com for Mint.com
How I Fight MS by Greater Than One for EMD Serono
Momformation Blog by BabyCenter for BabyCenter
Business-to-Business
BanyanBranch.com by Banyan Branch for Banyan Branch
Achieve What's Ahead by Firstborn for The Hartford for Rodgers Townsend
Corporate Website by Ready Set Rocket for Univision
Charity/Non-Profit Organizations
SPENT by McKinney for Urban Ministries of Durham
You Can Go  by Armchair Media  for College Board
The Social Hackathon by Deep Focus for Microsoft
Entertainment: Games
GameRevolution by GameRevolution for GameRevolution
truPIDITY by Mekanism for truTV
SPENT by McKinney for Urban Ministries of Durham
Entertainment: Movies/TV (Non-News)
HBO "Game of Thrones" Viewer's Guide  by Behavior for HBO
Saw 3D: Homepage Takeover by Break Media for Lionsgate / Saw 3D
HBO Connect by RED Interactive for HBO
Entertainment: Music
P!nk's Official Site by Sony Music Entertainment, Direct To Consumer for Sony Music Entertainment, Jive Label Group, P!nk
Pitbull's Official Site by Sony Music Entertainment, Direct To Consumer for Sony Music Entertainment, RCA Label Group, Pitbull
Jay-Z Hits Collection by AgencyNet and Island Def Jam for Jay-Z
Entertainment: News/Information
Examiner.com by Examiner.com for Examiner.com
U.S. Navy Blue Angels by EffectiveUI for Microsoft Corporation, U.S. Navy Blue Angels
Expedition Titanic by Firstborn for RMS Titanic, INC.
Family/Parenting/Womens Interest
Cozi by Cozi for Cozi
Education.com by Education.com for Education.com
SheKnows by SheKnows for SheKnows
Financial Services/Banking/Investments
Moss Adams by Catalysis for Moss Adams
Globalize Your Thinking by EURO RSCG Worldwide for OppenheimerFunds
Live Solid Network by Solutions for Sun Trust
Food/Beverage/Restaurants
Roots Pizza by envisionit media for Roots Pizza
Gatorade.com by VML for Gatorade
Lonely Lobster by VML for Quiznos
Healthcare & Fitness
Blue Cross and Blue Shield of Nebraska Website Redesign by Bozell for Blue Cross and Blue Shield of Nebraska
How I Fight MS by Greater Than One for EMD Serono
LIVESTRONG.COM by Demand Media \ LIVESTRONG.COM for LIVESTRONG.COM
House & Home
Kitchen of the Year by Hearst Digital Media for Housebeautiful.com
Mitsubishi Electric Website Redesign by Definition 6 for Mitsubishi Electric
Bliss Website Redesign by Definition 6 for Beaulieu of America
Medical & Pharmaceutical
I Pick My Nose by Digitas Health for MedImmune/FluMist
Omnaris by Greater Than One for Sunovion Pharmaceuticals Inc
ProCure.com Website by Heartbeat Ideas for ProCure Treatment Centers, Inc.
Retail
Westlake Hardware Website Redesign by Bozell for Westlake Hardware
Manduka eCommerce Platform by Cuker Interactive for Manduka
Cesar® Canine Cuisine Digital Relaunch by Catapult Action Biased Marketing for Mars Petcare US
Social Networking (Excluding Facebook, MySpace)
Share The Little Things by The CementBloc for Share The Little Things sponsored by Celgene
BabyCenter Community by BabyCenter for BabyCenter
Copia by VML for DMC
Sports
Follow Me to the US Open by Omnigon Communications, LLC for The United States Tennis Association
MLB.com by MLB Advanced Media, L.P. for MLB.com
HBO Boxing by HBO for HBO
Technology/Web Services/Reference
Counter Identity Theft by Response Marketing for McAfee
blenderbox.com by Blenderbox for Blenderbox
HowStuffWorks.com by Discovery Communications- HowStuffWorks.com for HowStuffWorks.com
Travel & Tourism
“Meet the Ambassadors of Affordability” by Click Here, Inc. for Go RVing
“Welcome to the World’s Largest Christmas Lost and Found” by Click Here, Inc. for The Biltmore Company
Golden Nugget website rebranding by Acxiom Integrated Agency for Golden Nugget
Youth
www.ChannelOne.com by Channel One News for Channel One News
Pretty Amazing by Hearst Digital Media for Seventeen
Smosh.com by Alloy Digital for Smosh.com