Finalists Announced August 29

2010 Best in Show

Online Advertising Creativity
AutoTrader iPhone Application by SapientNitro for Trader Media Group
Integrated Online Campaigns
Pepsi Refresh Project by HUGE for PepsiCo
Web Site Excellence by ESPN for ESPN

2010 Member's Choice

Online Advertising Creativity
Facebook KY Couples by UM  for  Johnson & Johnson/K-Y® Brand
Integrated Online Campaigns
Join the Lighting Revolution, NXP by NXP Semiconductors  for  Join the Lighting Revolution, NXP
Web Site Excellence
SheKnows by SheKnows  for  SheKnows

2010 Winners

Online Advertising Creativity

Advertising/Promotion Web site or Microsite
U by Kotex®  by Organic, Inc.  for  Kimberly-Clark Corp.
Banner: Standard/Flash/Rich Media
The Walk  by Spark Communications/Razorfish  for  Purina/ALPO
Content Marketing: Single Execution
Protect Ur Rep  by McKinney  for  Qwest Communications
Dude, Where’s My Bar?  by Threshold Interactive  for  Nestle
Email: Campaign
Mercedes-AMG – Private Lounge eCRM Emails  by blacQube  for  Mercedes-AMG
Home Page Takeover
Fugitive Chronicles  by The Visionaire Group  for  A&E
Mobile Marketing: All Mobile Campaign
Bing iPhone App  by Point Reach  for  MIcrosoft Bing
Mobile: App
AutoTrader iPhone Application  by SapientNitro  for  Trader Media Group
Mobile Marketing: in-App Advertising
History/Foursquare Collaboration  by HISTORY  for  America The Story of Us
Mobile: Integration Cross Platform
I Am Here  by T3  for  Mobile Loaves and Fishes
Rich Display Media: Single Execution
LEGO DUPLO Homepage  by LiquidThread  for  LEGO DUPLO
Rich Media: Campaign
Nokia: Where are you right now?  by Wunderman NY  for  Nokia
Search Marketing: SEM Campaign
Adobe Creative Suite 5 Global Product Launch  by Adobe Systems Incorporated & Covario  for  Adobe Systems Incorporated
Search Marketing: SEO Campaign
Recession Proof Marketing for Fairmont  by iCrossing  for  Fairmont Hotels and Resorts
Social: App as Advertising
Coca Cola Secret Formula  by MediaVest  for  Coca Cola North America / Coke
Social: Campaign Across Platforms
Bing FarmVille Engagement  by Deep Focus  for  Microsoft: Bing
Social: Use of Single Platform, Other
The Pacific Fan Page  by HBO  for  The Pacific
Social: Twitter Campaign
True Blood Season 3 (Twitter)  by HBO  for  True Blood
Social: Use of Widgets
Coca-Cola The Longest Celebration  by SapientNitro  for  The Coca-Cola Company
Family Bites, sponsored by Newman's Own  by Foodbuzz  for  Newman's Own
Video: Video Appearing in a Banner, Expandable Banner or Interstitial
McDonald’s Morning Fix  by MTV Networks Digital  for  McDonald’s
Video: Single Execution
Clothing Drive  by DDB Chicago  for  AB-InBev/DDB Chicago/Bud Light
Video: Campaign
1 in 3 Like Me  by Mindshare  for  Kimberly Clark/Poise
Protect Ur Rep  by McKinney  for  Qwest Communications
Viral Campaign
The HAIR eParty  by Situation Interactive  for  HAIR the American Tribal Love Rock Musical

Integrated Online Campaigns Back to top

Nike Sportswear + FADER Presents Pitch Perfect  by The FADER  for  Nike Sportswear
Say hello to the new car  by Critical Mass  for  Nissan LEAF
Daily Beauty Forecast by The Weather Channel  by The Weather Channel  for  Kao Brands Company
Business-to-Business Campaigns
Business on Main  by Mindshare  for  Sprint
Causes/Charity/Non-Profit Organization Website
"End Malaria - World Malaria Day" in partnership with Malaria No More, the Case Foundation, Twitter, Twitpay and the UN Special Envoy for Malaria's Social Media Envoys group  by Malaria No More  for  Malaria No More
Consumer Packaged Goods
LEGO CL!CK  by Pereira & O'Dell  for  LEGO Systems
Financial Services/Banking/Investments
Friends Like You - Social Campaign  by dailey  for  Intuit
Beverage (alcoholic)
Bud United Campaign  by DDB Chicago  for  AB-InBev/DDB Chicago/Bud
Beverage (non-alcoholic)