Wednesday, 12/11
Thursday, 12/12
We open SPIS diving into key changes in the search and performance marketing ecosystem - key shifts in product and strategy towards intent-based targeting. How are cross-channel performance marketers adjusting to the move away from keywords, the integration of other performance media in the mix and evolving bid and test strategies.
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- Keynote
- Trevor Hettesheimer, Manager, KPI, Analytics, Search, and Planning, Volvo
- Presenter
- Diane Sidden, Manager, Marketing Analytics - Audience Strategy, KPMG
Reports of the keyword’s death are greatly exaggerated… but not completely wrong. How are search marketers adapting as Google shifts away from keywords toward consumer intent. With the demise of exact-match and rise of Google Shopping, DSA’s and locally-focused ads; marketers can no longer rely on traditional keyword campaigns. Learn how to not only adapt but thrive by looking beyond keywords to understanding your audience and the context of their search.
- Moderator
- Jonathan Kagan, Search & Media Strategy, Amsive @jonkagan
- PanelistS
- Slava Rybalka, SEO Manager, Team Lead, Chewy
- Aubrey Sabala, SVP, Media Performance & Development, 360i
- Diane Sidden, Manager, Marketing Analytics - Audience Strategy, KPMG
Search has had an incredible year in 2019 with greater expansion into voice, new performance-based opportunities and an evolution into a more visual, push-based mechanism. These changes, have driven many businesses to re-evaluate the role of search and leverage new strategies for how to execute and innovate within the space. Join Morgan Chemij from HP and learn more about how they are engaging these opportunities head on and some of the new bidding / testing frameworks they are leveraging to help drive success.
- Presenter
- Morgan Chemij, Global Marketplace Strategy & Execution, HP
As Sears works to rebuild it’s brand the legacy retail chain reintroduces itself to a younger audience. Join Brett Geeser from Sears as he talks about the company’s evolution and the success of their latest influencer marketing campaigns.
- Presenter
- Brett Geeser, Head of Paid Search & Ecommerce, CROSSMEDIA USA
- Interviewee
- Denny Chen, Digital Marketing Manager- Search, Ring
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
Death of the Keyword? - Mark Kapczynski, CMO, Wrench.com
Bidding on Rival Brands - Jon Kagan, VP, Search, Cogniscient Media
Working the Google Shopping Aisles - Cleo Hage, Director, SEM, Macy's
Influencers - Brett Geeser, Director of Digital Media Marketing, Sears/Transform Holdco LLC
Friday, 12/13
On Day 2 we drill into best practices for the new inventories Amazon and social channels offer marketers. And what are the challenges both for attribution and for user tracking as major browsers aim for a cookie-less future?
- Keynote
- Rob Towne, Director of Digital Marketing, Indeed
- Presenter
- Eric Moretti, Performance Digital Marketing Manager, The Scotts Miracle-Gro Company
The fastest growing advertising platform is where most product searches now begin. But the complex Amazon ad/search/e-commerce ecosystem poses for advertisers a nest of challenges and opportunities. How are both search and performance media buyers building an Amazon strategy across its many ad products and balancing it against the rest of the media plan? What are the advantages in ROI, analytics and e-commerce here? Is Amazon partner, frenemy or just another media play?
- Moderator
- Kerry Curran, Chief Growth Officer, Gen3 Marketing
- PanelistS
- Mark Kapczynski, CMO & Co-Founder, Gooten
- Eric Moretti, Performance Digital Marketing Manager, The Scotts Miracle-Gro Company
- Kristina Smith, Head of DTC, Big Island Coffee Roasters
- Interviewee
- Maggie Miller, Director, Omni-Channel Marketing, Delta Faucet Company
- Presenter
- Ruthie Young, Manager, Retail Media & Partnerships, The Home Depot
Apple Safari's Intelligent Tracking Prevention (ITP) as well as first and third party cookie blocking/deleting across other browsers has already created havoc. How are search marketers able to track the impact of their costly SEM buys if users look like ghosts on landing pages? What workarounds for advertisers are working or being thwarted by a new generation of privacy-protecting browsers? How can marketers mitigate the damage and still attribute their spend? Or should we all be preparing our sites and adtech for an inevitable post-cookie world?
- Moderator
- Annie Stickney, VP OmniChannel Analytics - Head of Search Analytics, JP Morgan Chase
- PanelistS
- Erin Everhart, Senior Director of Event Programming, MediaPost
- Jim Grates, Sr Director, Digital Media, Hilton
- Amanda Martin, VP of Enterprise Partnerships, Goodway Group
Amazonification - Kerry Curran, Executive Director, Marketing & Growth, GroupM Performance, Catalyst
Dealing with ITP - Annie Stickney, VP, Digital Marketing Analytics, JPMorgan Chase
Retailer as Publisher - Maggie Miller, Director, Omni-Channel Marketing, Delta Faucet Company
Saturday, 12/14
Without the right internal organization, tech and data stacks and policies, even the best of media plans falter at execution. We round out SPIS by looking inward
- Keynote
- Vivian Chang, VP Growth, Clorox DTC, The Clorox Company
- Presenter
- Ryan Holleley, Senior Digital Marketing Manager, Glanbia Performance Nutrition
- Panelist
- Yannis Barros, Performance Marketing Manager, Ministry of Supply
- Moderator
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- PanelistS
- Yannis Barros, Performance Marketing Manager, Ministry of Supply
- Ryan Holleley, Senior Digital Marketing Manager, Glanbia Performance Nutrition
- Matt Lloyd, Dir. of Digital Marketing, MTN OPS
Learning Performance From the D2Cs - Jesse Semchuk, Director of Acquisition, Traeger Grills
Do You Really Need an Agency?
The 5-Star, Stein Eriksen Lodge at Deer Valley Resort, UT