by Kara Trivunovic on Feb 3, 3:30 PM
Insanity is often described as doing the same thing over and over but expecting a different outcome. How is that different than what we've been doing in the email space for the last 10 years? Well, just when I had lost all hope and thought the madness would continue, Avis swooped in and saved me! So, thank you, Avis, for making me smile!
by Morgan Stewart on Feb 2, 11:00 AM
>As I continue researching what email subscribers want from companies when they register for email, one theme has come to the forefront that should keep email marketers up at night: Your competition in the inbox is "everyone else."
by Chad White on Feb 1, 12:00 PM
What initiatives would you launch if you ran an email marketing trade group? As a former staffer at the Email Experience Council, I sometimes muse to myself about initiatives that (1) would be good for our industry's long-term health and (2) accomplish the goal of growing email marketing budgets. Ignoring the necessary consensus-building and often formidable logical challenges of putting initiatives into effect, here are some ideas I've been mulling lately:
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